BRANDING & IDENTITY FILE GUIDE BRANDING FILE
GUIDE
©2012 Varsity Mascot Co.® • 503-370-9377 • 890 Promontory Place SE, Salem, OR 97302
CHÁVEZ ELEMENTARY
PNG files are intended for in-house design and printed publications as well as web design. PDF files are intended for professional graphic design and printing. If needed, additional files can be purchased from Varsity Mascot Company® for $35 per file. All artwork included on this CD is owned and copyrighted by Varsity Mascot Company®. The terms of our Licensing Agreement with Chávez Elementary requires that any apparel items using the artwork must be ordered through Varsity Mascot Company®. However, permission is granted to use these designs on promotional printed products such as forms, letterhead, business cards, posters, newsletters, signs, websites and other non-apparel items. Please refer to the “Licensing Agreement.pdf” for a more complete explanation of usage rights and limitations. Varsity Mascot Company® and Church Art Works® are divisions of Adamson Design Group, Inc. Varsity Mascot Company®/Church Art Works® 890 Promontory Place SE, Salem, OR 97302 Ph: 503-370-9377 • Fx: 503-362-5231 Email: info@VarsityMascot.com • Web: www.VarsityMascot.com
©2012 Varsity Mascot Co.® • 503-370-9377 • 890 Promontory Place SE, Salem, OR 97302
BRANDING & IDENTITY FILE GUIDE
©
40% Screen of Black
©
1A Charger Mascot
1B Charger Mascot
White Background
Black, Red or Silver/Grey Background
©
©
2A Charger Mascot
2B Charger Mascot
White Background
Black Background
©
©
2C Charger Mascot
2D Charger Mascot
Red Background
Silver/Grey Background
©2012 Varsity Mascot Co.® • 503-370-9377 • 890 Promontory Place SE, Salem, OR 97302
CHÁVEZ ELEMENTARY
©
©
3A Chávez Elementary
3B Chávez Elementary
White Background
Black, Red or Silver/Grey Background
©
©
4A Chávez Elementary
4B Chávez Elementary
White or Black Background
Red Background
© 4C Chávez Elementary Silver/Grey Background
©2012 Varsity Mascot Co.® • 503-370-9377 • 890 Promontory Place SE, Salem, OR 97302
BRANDING & IDENTITY FILE GUIDE
©
©
5A Chávez Elementary with Taglines
5B Chávez Elementary with Taglines
White Background
Black, Red or Silver/Grey Background
©
©
6A Chávez Elementary with Taglines
6B Chávez Elementary with Taglines
White Background
Black Background
©
©
6C Chávez Elementary with Taglines
6D Chávez Elementary with Taglines
Red Background
Silver/Grey Background
©2012 Varsity Mascot Co.® • 503-370-9377 • 890 Promontory Place SE, Salem, OR 97302
CHÁVEZ ELEMENTARY
©
©
7A Mascot with Chávez Elementary and Taglines
7BMascot with Chávez Elementary and Taglines
White Background
Black, Red or Silver/Grey Background
©
©
8A Mascot with Chávez Elementary and Taglines
8B Mascot with Chávez Elementary and Taglines
White Background
Black Background
©
©
8C Mascot with Chávez Elementary and Taglines
8D Mascot with Chávez Elementary and Taglines
Red Background
Silver/Grey Background
©2012 Varsity Mascot Co.® • 503-370-9377 • 890 Promontory Place SE, Salem, OR 97302
BRANDING & IDENTITY FILE GUIDE
©
©
9A Mascot with Chávez Chargers
9B Mascot with Chávez Chargers
White Background
Black, Red or Silver/Grey Background
©
©
10A Mascot with Chávez Chargers
10B Mascot with Chávez Chargers
White or Black Background
Red Background
© 10C Mascot with Chávez Chargers Silver/Grey Background
©2012 Varsity Mascot Co.® • 503-370-9377 • 890 Promontory Place SE, Salem, OR 97302
CHÁVEZ ELEMENTARY OFFICIAL COLORS Primary Color - Red Pantone Spot: 186 C Process Build: c2 m100 y85 k6 RGB Build: r200 g16 b46
Primary Color - Black
Support Color - Silver/Grey Pantone Spot: 429 C Process Build: c21 m11 y9 k23 RGB Build: r162 g170 b173
©2012 Varsity Mascot Co.® • 503-370-9377 • 890 Promontory Place SE, Salem, OR 97302
BRANDING & IDENTITY FILE GUIDE OFFICIAL TYPFACES
A B C D E FG H IJ K LM N O PQR ST U V W X Y Z abcdefghijklmnopqrstuvwxyz Primary Font - Headlines: Berthold City Bold
Font Not Included on CD
ABC DE FG H IJ KLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Support Font - Subheads: Berthold City Medium
Font Not Included on CD
ABC DEFGHIJKLM N OP Q RS T U V W X Y Z a b c d e f g h ijk l m n o pq rs t u v w x y z Support Font: Sarah Script
Font Not Included on CD
©2012 Varsity Mascot Co.® • 503-370-9377 • 890 Promontory Place SE, Salem, OR 97302
CHÁVEZ ELEMENTARY
INTENTIONALLY LEFT BLANK
©2012 Varsity Mascot Co.® • 503-370-9377 • 890 Promontory Place SE, Salem, OR 97302
BRANDING & IDENTITY FILE GUIDE
INTENTIONALLY LEFT BLANK
©2012 Varsity Mascot Co.® • 503-370-9377 • 890 Promontory Place SE, Salem, OR 97302
©2012 Varsity Mascot Co.® • 503-370-9377 • 890 Promontory Place SE, Salem, OR 97302