Multimedia Marketing for Your Property

In order to achieve the maximum sales price for your property, it is critical to reach and attract the widest possible audience of relevant Buyers.

Today’s diverse marketing landscape demands the use of multiple media channels to achieve the best price. At Churchill Properties, we create a customized program specific to your home including a powerful mix of professional imaging and floor plans, international real estate websites, digital advertising, enhanced Zillow advertising, luxury networks, quality print advertising, social media promotion, targeted email, and direct mail.

OUR UNIQUE MARKETING AND SALES PROGRAM INCLUDES: ,

• A Premier Brokerage Partnership with the Zillow Group.

• Multiple international real estate websites – Zillow, Realtor.com, Trulia, ChurchillProp.com, Homes.com, NYTimes.com, Boston.com and many more.

• The Massachusetts Multiple Listing Service – 25,000 brokers cooperatively selling homes.

• Magazine and newspaper advertising in quality international, regional, and local publications.

• Digital advertising through Facebook, Instagram and YouTube.

• Social media engagement and promotion – Facebook, YouTube, Instagram, and LinkedIn.

• Quality property brochures and direct mail.

• Real estate direct mail catalogs –60,000 sent annually.

• Email marketing to the brokerage community and potential Buyers.

• Professional Imaging including dazzling drone and interior video, photography, and floor plans.

If you are considering a move, contact us today for professional pricing, home staging recommendations, and a customized marketing plan for your property.

North Shore Real Estate – Market Review

by Christopher Bernier – Principal Broker and Owner of Churchill Properties - May 4, 2023

The Spring real estate market is approaching full bloom. The seasonal patterns in home sales, that were predictable for many years prior to Covid, have returned and it has been very busy thus far in 2023. Traditionally, the month of May is most often the strongest sales month of the year in Massachusetts. As real estate market statistics can vary widely by local area, my comments on the North Shore relate specifically to the combined group of the 26 towns listed below. Also, to provide the most up to date information, my comments relate to the Year-to-Date (YTD) April 30th, 2023 market statistics versus the same period in 2022. All comments are based solely on data drawn from the multiple listing service and do not include “off-market” sales.

The Economy and Interest Rates - An interest rate increase of 25 basis points was announced today by the Federal Reserve Board, and they also indicated that it would likely be the last of their long series (10) of rate hikes. The increase was anticipated by lenders and has had little affect on the mortgage rates offered to borrowers, which are in the 6.0% to 6.5% range. In March 2023, the Inflation rate improved, but remains high, at 4.99%. Unemployment is relatively low at 3.5% and consumer confidence trended down in April, likely in response to the recent bank failures.

Single Family Homes – Single Family homes comprised 57% of the homes sold on the North Shore. There were 509 closed sales YTD through April 30th, a decline of 19% from the same period in 2022. For the same period comparison, the median sale price increased 5.6% to $686,555. Despite the rise in interest rates, demand for homes remains exceptionally strong. The number of newly listed single-family homes was lower in 2023 by 21% and this reduction in supply, combined with the strong demand, continues to fuel higher prices. The inventory of homes remains very low and all these conditions continue to favor the Sellers of homes.

Condominiums – Condominiums comprised 35% of homes sales on the North Shore. There were 314 closed sales through April, which was a decline in unit volume of 21% versus the same period last year. There were 428 newly listed condominiums on the North Shore in the first four months of the year, which was 23% lower than last year. Demand for condominiums remains very strong and, with fewer condominiums coming on the market this year, the median sale price has increased 9.3% over the same period in 2022. Inventory of condominiums remains very low, favoring the Sellers of condominiums.

The Luxury Market – There were 40 luxury homes ($1.5M+) sold on the North shore in the first 4 months of 2023 vs. 39 homes in the same period of 2022. Despite the steep decline in homes sales in the lower price ranges, Luxury home sales remain strong. The median sale price of closed Luxury homes in 2023 increased to $1,890,000 from $1,750,000 in 2022 – an 8% increase. Median days to accepted offer for Luxury homes increased significantly in 2023 to75 days, up from only 26 days in 2022. The highest price achieved in the first 4 months of 2023, after 452 days on the market, was $18,275,000.

If you are considering a move, contact us today for exceptional and personable service that will make your next move an enjoyable and rewarding experience. Thank you.

About Christopher Bernier - Chris Bernier is the owner and principal broker of Churchill Properties. Chris has held numerous leadership roles in residential real estate in the greater Boston area over the last 30 years. He rose through several brokerage management positions to Chief Operating Officer in New England for Coldwell Banker which had more than 80 offices and 3,500 agents. He was responsible for agent training and education, marketing, and luxury marketing. Chris was elected to, and served for several years, on the board of directors of MLS Property Information Network which is Massachusetts largest multiple listing service serving more than 25,000 real estate agents. As a real estate broker, Chris was recognized for ranking in the top 1% of brokers for closed sales volume.

North Shore Towns - Amesbury, Beverly, Boxford, Danvers, Essex, Georgetown, Gloucester, Groveland, Hamilton, Ipswich, Lynnfield, Manchester, Marblehead, Merrimac, Middleton, Newbury, Newburyport, Peabody, Rockport, Rowley, Salem, Salisbury, Swampscott, Topsfield, Wenham, West Newbury

Gloucester $1,705,000

Immaculate Contemporary located in a desirable enclave of homes in the Lanesville. Enjoy panoramic water views and the twinkling of coastal lights. Includes neighborhood waterfront parcel with a private swimming quarry overlooking the rocky shoreline.

Karen Bernier 978-807-5580

Ipswich $1,100,000

Beautifully renovated and comfortable antique with lots of spac e. First floor offers a sizeable bedroom suite complete with full-bath, sitting room and office. Use it for yourself, in-laws or guests. Studio/apartment space over the garage.

Andrea Lacroix

508-561-1161

This home represents the final phase of new construction at Turner Hill. Situated on 320 acres and located minutes from the Village of Ipswich this community is the Premier Development on Boston's North Shore.

Impressive Contemporary, surrounded by beautiful conservation land, within steps to the path leading to private COFFINS BEACH. This expansive home has plenty of living area including a finished walk-out level with a 14 seat home theater and game room.

Pristine six bedroom home with second house on property in a private estate setting. Perched on almost four acres of beautiful grounds. Designed for modern living, the attached garage, flexible office spaces.

Attention to detail and high-quality finishes await you at this exceptional custom home in the premier neighborhood of Carriage Lane. With 11 rooms, 6 bedrooms, 3.5 baths including an in-law suite with separate entry and picturesque views of Lake Quannapowitt. Holly Welch