Communication agency "Delcom". Media buying.

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DEL.COM communication agency

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media buying

media buying

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DEL.COM communication agency

Population size of Saint Petersburg (thousand people)

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media buying

communication agency

SEX

55%

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45%

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DEL.COM

communication agency

1725

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media buying

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DEL.COM

media buying

communication agency

1725

392

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468

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DEL.COM

media buying

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DEL.COM communication agency

Major types of advertising medium

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media buying

communication agency

1.

2.

3.

4.

5.

6.

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Television Radio Media out of doors Transit advertising Press Advertising on the underground

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DEL.COM

media buying

communication agency

Dynamics of development of advertising mediums

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DEL.COM

media buying

communication agency

Advertising on the TV

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DEL.COM

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DEL.COM

media buying

communication agency

Federal channels

Decimetric channels

Thematic channels

Foreign channels

• Pervyi • Rossiyskoe TV • NTV • TVC • Euronews on the channel “Culture”

• STS • TNT • RegТV • Mus-ТV • DTV • 5 channel • Domashniy • TV3 • MTV • Zvezda • 7 TV and others

• RBK • 365 dney • Auto Plus • Bibigon • Sovershenno secretno • Telenyanya • Tvoy TV Petersburg and others

• EuroNews • CNN • Eurosport • Eurosport-2 • Jetix • Zone Romantica • Hallmark • Animal Planet • Discovery Channel • National Geographic Channel • Viasat History and others

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communication agency

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media buying

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DEL.COM

communication agency

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media buying

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DEL.COM

media buying

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DEL.COM communication agency

Average audience per day

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Average audience per month

media buying

communication agency

Advertising on the radio

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DEL.COM

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DEL.COM

media buying

communication agency

Rating station of Saint Petersburg (TOP 10) Location: St. Petersburg Period: June 2010 - August 2010 Age: 12 + Reach %

40%

AQH Share

91,8

100

2329,4

56,3

14

1,24

1542,0

37,2

5.6

30,7

0,74

1503,4

36,3

3.4

12,5

44,4

1,07

1292,5

31,2

4.8

513,6

12,4

41,5

1,00

1364,7

33,0

4.5

Radio Record

435,8

10,5

42,5

1,03

878,4

21,2

4.6

Radio Rossiya

430,5

10,4

85,1

2,06

726,7

17,6

9.3

Radio Shanson

414,5

10,0

36,9

0,89

1264,1

30,5

4

Eldoradio

354,8

8,6

31,4

0,76

1039,2

25,1

3.4

Love Radio

351,3

8,5

25,4

0,61

920,6

22,2

2.8

Radio station

Reach Dly

Reach Dly %

AQH AQH, %

Reach

All Media

2944,6

71,1

917,3

22,16

3800,2

Dorozhnoe radio

1128,0

27,2

128,6

3,11

Europe plus

634,3

15,3

51,4

Autoradio

537,9

13,0

Russkoe radio

516,2

Retro Fm

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media buying

communication agency

Outdoor advertising

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DEL.COM

media buying

communication agency

There are 4,68 millions people in Saint Petersburg and 61.4 sq. m. of advertising spaces to 1000 citizens.

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DEL.COM

media buying

communication agency

Billboards (boards 3x6 m)

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DEL.COM

media buying

communication agency

Superboards

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DEL.COM

media buying

communication agency

Supersites

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DEL.COM

media buying

communication agency

Megasites

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DEL.COM

media buying

communication agency

Dynamic steles

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DEL.COM

media buying

communication agency

Cityboards

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DEL.COM

media buying

communication agency

Cityformats

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DEL.COM

media buying

communication agency

Peretyazhki

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DEL.COM

media buying

communication agency

Percentage of different types of outdoors Media in 2009: 44% - Billboards 38% - City billboards 18% - Others

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DEL.COM

media buying

communication agency

The most popular directions in billboards advertising: 1.

2.

3.

4.

5.

6.

Tourism & entertainment City social advertising Network service & cell-phone operators Wholesale and retail trading Cars Home appliances

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DEL.COM

media buying

communication agency

Transit Advertising (overground transport)

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DEL.COM

media buying

communication agency

Transit advertising consists of: 1. Outside transit advertising 2. Inside transit advertising

Main advertising mediums for transport vehicles are: 1. Urban transportation 2. Minibuses with fixed route

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DEL.COM

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DEL.COM

media buying

communication agency

Inside

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Outside

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DEL.COM

media buying

communication agency

96% of capable of working population use public transport (it is 2,5 millions per day)

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40%

media buying

communication agency

Advertising in the press

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DEL.COM

media buying

communication agency

Readers of newspapers in Saint Petersburg (average issue readership, in thousands)

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DEL.COM

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DEL.COM

media buying

communication agency

1200

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78

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DEL.COM

media buying

communication agency

391

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295

media buying

communication agency

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DEL.COM

media buying

communication agency

Advertising on the underground

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DEL.COM

media buying

communication agency

63 stations 6 subways 5 lines of connections 1528 coaches Daily amount of passengers is about 2,8 millions people

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DEL.COM

media buying

communication agency

Social & demographic portrait of passengers of Saint Petersburg underground:

employed unemployed secondary education high education

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DEL.COM

media buying

communication agency

Major mediums on the underground: • Stickers inside the coaches • Light boxes on the escalators & on the stations • Billboards on the walls of stations • Sound adverts on the escalators

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DEL.COM

media buying

communication agency

Board 4Ń…2 m

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DEL.COM

media buying

communication agency

Light boxes near the escalators

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DEL.COM

media buying

communication agency

Light boxes on the escalators

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DEL.COM

media buying

communication agency

Stickers

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DEL.COM

CА «Delcom» (812) 610 55 68 media@delcom.ru www.da.delcom.ru