drive Vol. 3 Issue 12 (06/22/12)

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Download drive on the Avalanche-Journal iPad app Lubbock Avalanche-Journal 710 Ave. J, PO BOX 491 Lubbock, TX 79408 806-762-8844 drive.lubbockonline.com Steve Beasley

publisher (806) 766-8610

Cody Hutchison

Jaime Engler

Drive Coordinator (806) 766-8687

8

Advertising Sales Manager (806) 766-2194

3 Damron Motorcycle Co.

Randi Mitchell

Advertising Sales Consultant (806) 766-8657

Vol 3 Issue 12

5 Mears Mazda Volvo 7 Pharr RVs 10 Mears Mazda Volvo 13 Camper Coaches

11

15 Mears Mazda Volvo 16 Pioneer

6 Articles: Meet Your AutoPro Here at Home How automotive technology lightens the burden on drivers’ budgets Preserve Vehicle Value Beyond Your Wildest Clean

6 8

11 11

Cover Design by Cody Hutchison Photography by Misty Setzler Photo taken in Texas Tech University Vehicle by Pharr RVs

To advertise in Drive Lubbock, call Randi Mitchell at 806.766.8657 Drive Lubbock is published twice monthly and is available free at over 300 locations. For a full list visit drive.lubbockonline.com Follow “drive Lubbock” on Facebook & Twitter for releases, automotive news, an e-edition, and more. Visit drive.lubbockonline.com for thousands of new & used local vehicles

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YUNSN MORSYT

AUTOPRO

meet your

DRIVE JUMBLE

Mark R. Benedict Mears Mazda Volvo 806-747-2931 markrb71@hotmail.com

DHIMU

ET W What was that?

n How long have you been in the automotive industry?

The noise the boy heard during the storm.

I have been in the business for 17 years – 11 years here at Mears.

Answer:

n What is the most gratifying aspect of what you do?

View issues of the magazine

anywhere, anytime,

online!

e

edition

The best thing about the car business is seeing the big smiles when someone gets their new car. I love helping people get into a vehicle they have dreamed about owning. I also like the fun of working with a great group of sales people and the feeling of accomplishment that comes from helping so many people. n What do you see in the future for automotive car sales with gas prices rising?

I’m not sure gas prices affect Lubbock; there’s way too much agriculture here and businesses directly associated with agriculture for everyone to drive small gas mileage cars. I think people will keep their big SUVs and diesel trucks but may add a small car for quick trips around town. So I think the future is bright for dealers since there are a ton of cars with great fuel economy. But out here in West Texas, the big cars will still be needed. n What is the most memorable car you ever sold?

The first car I ever sold was to a father and son. They came in looking for a pickup for the son, and we spent a lot of time selecting a truck that the son could afford plus still be the envy of his friends. The dad loved the way we made his son feel important and that we explained everything about the whole car deal. Plus, we would be here to answer any questions or concerns after the sell. The son was so excited that we were able to get him in a nicer truck than what his dad thought they could afford. n What is one tip you have for someone looking to buy a car?

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There are a lot of tips when buying a car. Most important is finding a dealership/salesperson that will be there to answer your questions before and after the sale. It only takes 30 minutes to buy a car, but most people own them for years, so make sure you will get service after the sale.

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Here at Home Building a relationship with your local new or pre-owned vehicle dealership can pay big dividends both now and down the road.

Whether buying a new or a pre-

owned vehicle, it is always better if you contact a car dealer close to home. Staying local simplifies the buying process and makes it much more convenient. In short, buying local takes a lot of the frustration out of buying a new car, truck or SUV. “When you buy locally, you’re buying from the people who are your friends and neighbors, the people you see in the grocery store and at church,” says Jeff Franks, Sales Manager at Brink Suzuki. “We want you as a repeat customer, so we’re not here to play games.”

Even in this modern age of technology and global economies, it’s important to know who you’re doing business with, says Bob Mears, General Manager of Mears Mazda Volvo. Local dealerships value, respect and appreciate your patronage. They have a reputation within the community and will be there after the sale to ensure that you are a satisfied customer. Pursuit of the lowest price may lure buyers out-of-town for a vehicle purchase, but area dealers caution that an advertised price which seems too good too be true often is by the time you get to the car lot.

“Lots of people are disappointed when they get to the big metro dealership only to find that the car or the great deal just isn’t there or isn’t as advertised,” says Bob. “Of course, by then they may figure that since they’ve already made the trip and spent the money to get there, they may as well go ahead and make a purchase, only to find they could have gotten the same deal or a better one right here, minus all the frustration.” All dealers have access to the same rebates and are able to purchase inventory at the same costs, explains David Zwiacher, Pre-Owned Manager at Scoggin-

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“When you buy locally, you’re buying from people who are your friends and neighbors, the people you see at the grocery store and in church.”

Remember, too, that getting the best deal isn’t always about the lowest price. Personal care and service after the sale mean a lot and you lose that customer connection when shopping out-of-town. Your local dealer has an incentive to keep you happy and keep you as a customer year after year. That’s not the case with a big metro dealer who only sees you once.

Dickey. He advises buyers to ask the local dealership about availability and pricing on the vehicle you’re interested in before planning that trip out of town; chances are you will be pleasantly surprised at the values you will find right here at home.

Establishing that relationship with a local dealership also pays benefits down the road. A good way to increase your trade-in value, for example, is by establishing a relationship with your car dealer. Bring your vehicle back to the dealer for service and maintenance. The more your local dealer gets to know you and your car, the more likely he is to know your vehicle is in good condition come trade-in time and that will pay off in your favor. Local customers also benefit from such dealer services as loaner cars, complimentary oil changes and service inspections, and free car washes – perks you can’t access from a dealer 350

– Jeff Franks Sales Manager, Brink Suzuki

“And your local dealer can accommodate your needs,” Jeff Franks says, adding that buyers should start their research online to check out various features and price ranges then visit the local dealer. “Let us know what you’re looking for and we’ll find it.”

miles away. What if this is your first vehicle purchase and you’re not sure which local dealer to visit? Chances are your family, friends and co-workers don’t know anything about dealers out-of-town, but they can offer recommendations about those dealers and salespeople they’ve worked with locally. Just like you, your local new and preowned dealership is a proud member of the community, with an interest in growing the local economy. “Like any local business, your local dealership gives back to the community,” says Richard Adams, General Manager at Pioneer Mitsubishi. “Buying a new or used vehicle from a local dealership keeps more of your dollars in the community and supports local jobs. And you can bet that your local dealer cares 100 percent about your satisfaction because after he gets your business the first time, he is going to try hard to earn your business a second time.”

Buy Local Buying a new or used vehicle from a local dealership keeps more of your dollars in the community and supports local jobs. And you can bet that your local dealer cares about your satisfaction because after he gets your business the first time, he is going to try hard to earn your business a second time.”

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How automotive technology lightens the burden on drivers’ budgets Now more than ever, car buyers are focused on fuel efficiency. At the same time, they have demonstrated no desire to sacrifice performance, safety and style.

(ARA) To satisfy car buyers’ tastes,

ward plastics occurred over many

automakers have been busily

decades, as cars also became

developing ways to squeeze more

generally more reliable, safer and

miles out of a gallon of gas. In ad-

better designed.

dition to better engine design, an often overlooked transformation

So if roughly half of today’s car

has led to increased fuel efficien-

is made with plastics - where is

cy: more and more, automakers

all this stuff? This trend is prob-

are replacing heavier materials

ably most readily apparent inside

with lighter-weight plastics.

the car. Other than windows and perhaps leather seats, nearly

Generally known as “lightweight-

everything a driver or passenger

ing,” reducing a car’s weight

sees and touches is made with

minimizes the load on the engine,

plastics: the ceiling, visors, dash-

so it needs less fuel. Replacing

board, instrument panel, door

traditional materials with plastics

panels, carpeting, seat fabrics and

has contributed significantly to

cushions, seat belts, air bags ... the

lightweighting, so much so that

list goes on. It may be less obvious

experts estimate plastics make up

on the exterior, but today’s bum-

50 percent of today’s automobiles

pers, quarter panels, headlights,

by volume - but only 10 percent

taillights, grills, spoilers, running

by weight. This progression to-

boards, and some other parts are ...continued on pg 12

Preserve Vehicle Value Beyond Your Wildest Clean Keeping your car clean will significantly help preserve its overall value, according to the Car Care Council. “Simply cleaning your vehicle not only fosters a sense of pride and accomplishment, but it also protects your valuable vehicle investment,” said Rich White, executive director, Car Care Council. “It’s a task that takes very little money or effort, but has huge returns.” Polishing your vehicle once every six months and washing it once a week prevents the buildup of damaging chemicals and dirt that may harm the vehicle’s finish. In addition to regular care, it is important to look for any dents, dings, scratches or cracked glass. These problems, when left unattended, can lead to more expensive repairs down the line. Frequent washing and polishing is also the best way to protect your car’s finish from the damaging effects of harsh ultraviolet rays and acid rain. It is imperative to clean your car only with products sold specifically for cars which are specially formulated to ensure that the treatments your vehicle’s manufacturer included on the paint finish remain intact. Using harsh detergents, like dish soap, that are not intended for use of vehicle exteriors can damage those protective layers leaving your vehicle even more vulnerable to the elements than before you washed it.

Care for your car, polishing every six months helps prevent damaging buildup

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using plastics sourced

in that direction. And take

partially from plants, such

a look under the hood: a

Lightweighting, and the re-

as the plastic foam in some

plethora of hoses and hous-

sulting increase in fuel effi-

seat cushions.

ings are made with plastics.

ciency, contributes not only to the car owner’s bottom

With federal regulations

...continued from pg 11

Flexibility, transparency,

line but also to a lighter

requiring an increase in

strength, lower weight - a

environmental footprint.

fuel economy to nearly 55

wide range of properties

Better gas mileage saves

miles per gallon for cars

led the automakers’ shift

money at the pump, and

and light trucks by 2025,

toward plastics. And the

cutting fuel consumption

automakers must continue

development of advanced

can reduce a car’s CO2 and

to seek ways to do more

plastics with special proper-

other greenhouse gas emis-

with less. More technologi-

ties - such as shatter-, heat-,

sions, as well as the impacts

cal advancements, more

and corrosion-resistance

associated with energy pro-

safety features, more fuel

- is leading to even greater

duction itself. Lightweight-

efficiency. And less weight.

inroads in vehicles. For

ing contributes significantly

To meet these goals, many

example, polycarbonate

to the efficiency of hybrid

experts predict even wider-

plastic is emerging as an

and electric vehicles, too.

scale adoption of plastics in

alternative to glass. Nearly

future models - including

unbreakable, this plastic

Some automakers are tak-

plastic composites in the

has long been used in race

ing further steps toward

chassis and engine - lead-

cars because it’s less likely

sustainability by using

ing to ultra-lightweight cars

to shatter in a crash, and

recycled plastics in their

with better gas mileage

it also reduces the weight

vehicles. For example, one

and lower emissions than

of the car to help improve

major automaker is recy-

ever before. That’s good

speed. Some carmakers

cling an estimated 2 million

news for the car owner’s

today use polycarbonate

plastic bottles into fabric

wallet and the environ-

for sunroofs and other

for car upholstery. Car

ment.

price, mileage, and style

needed pounds.

dealerships or for sale by owners

tics - or are rapidly headed

used, and certified vehicles

designers also have begun

» Search by make, model, year,

windows to shave off un-

» View thousands of local new, » View vehicles from local

generally made with plas-

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SCAN ME!

Good just got better.

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Search by make, model, year, price, mileage, and style

View vehicles from local dealerships or for sale by owners

Email or call the dealership and share on your favorite social media site

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