PORTFOLIO CHUXIN [BECKY] LIU
Every project begins with nothing. Research. Sketch. Develop. Refine. From nothing, comes something.
PORTFOLIO CHUXIN [BECKY] LIU
Every project begins with nothing. Research. Sketch. Develop. Refine. From nothing, comes something.
[POTFOLIO] Start With Nothing [DESIGNER] Chuxin [Becky] Liu [COURSE] MA Portfolio Seminar [INSTRUCTOR] Mary Scott [YEAR] 2016–2018
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INTRODUCTION
INTRODUCTION
I began my art journey with barely any knowledge and skills in art and design. That’s why I named my portfolio, “Start With Nothing.” Every Project begins with nothing. I research, sketch, develop, get feedback and refine. From there comes the design solution, and from nothing comes something.
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TA B L E O F C O N T E N T S
[006-019] PROJECT ONE
Folklore and Symbolism of Flowers [020-033] PROJECT TWO
Caffe Sport Visual System [034-047] PROJECT THREE
Succulent Plant App [048-063] PROJECT FOUR
Shiseido Social Responsibility Report [064-091] PROJECT FIVE
ECPlan Branding [ 0 9 2-1 1 1 ] P R O J E C T S I X
The Secrets of Botox
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OBJECTIVE
Determine a style, use different typefaces, colors and layouts to redesign a book.
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FOLKLORE AND SYMBOLISM OF FLOWERS
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[PROJECT NAME]
[APPROACH]
Folklore and Symbolism of Flowers
I found a book about flowers in City Lights, a landmark book-
[COURSE] Type Composition
discovered like a wild rose. I set the type, employed some of the beautiful original flower illustrations, and used complemen-
[INSTRUCTOR]
tary colors. My solution for redesigning the book is to create
John Nettleton
a calm environment for people to read the wisdom of the book.
[SEMESTER] Fall 2017 [DELIVERABLES] Book [COLORS]
[ C AT E G O R I E S ] Editorial Design, Typography
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store in San Francisco. It was hidden in a corner waiting to be
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OSCAR WILDE
No better way is there to learn to love nature than to understand art. It dignifies every flower of the field.
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FOLKLORE AND SYMBOLISM OF FLOWERS
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FOLKLORE AND SYMBOLISM OF FLOWERS
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FOLKLORE AND SYMBOLISM OF FLOWERS
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FOLKLORE AND SYMBOLISM OF FLOWERS
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FOLKLORE AND SYMBOLISM OF FLOWERS
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FOLKLORE AND SYMBOLISM OF FLOWERS
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OBJECTIVE
Create a cohesive visual system based on signage. The idea is inspired by the original style of the company’s sign.
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CAFFE SPORT VISUAL SYSTEM
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[PROJECT NAME] Caffe Sport Visual System [COURSE] Visual Literacy
Caffe Sport is a Sicilian restaurant in San Francisco with a long history. In the restaurant , the waiters, the decorations and the food show a strong Sicilian and Italian feeling. My goal was to reproduce this style in the system. I used the pattern that I
[INSTRUCTOR]
shot in the restaurant, and chose colors that showed the Italian
Hunter Wimmer
style. The final iteration used a classic Sicilian style.
[SEMESTER] Fall 2017 [DELIVERABLES] Booklet, Posters [COLORS]
[ C AT E G O R I E S ] Visual System, Branding
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[APPROACH]
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PETER MARINO
I collect art like other people eat pizza. I can’t get enough of it. I need a constant source of inspiration.
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CAFFE SPORT VISUAL SYSTEM
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CAFFE SPORT VISUAL SYSTEM
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CAFFE SPORT VISUAL SYSTEM
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CAFFE SPORT VISUAL SYSTEM
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CAFFE SPORT VISUAL SYSTEM
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CAFFE SPORT VISUAL SYSTEM
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OBJECTIVE
Choose a topic. Design a graphic system appropriate to it. Make the project aesthetically pleasing and practical.
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SUCCULENT PLANT APP
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[PROJECT NAME]
[APPROACH]
Succulent Plant App
I created an app to help people grow succulent plants. The
[COURSE] Digital Design Studio
biggest challenge was the visual differences between a phone screen and a computer screen. All the sizes of the images, the point sizes of typefaces, and the colors needed to be con-
[INSTRUCTOR]
sidered. I learned the basics of Adobe XD to help me solve
Bob Slote
this problem. The final app achieved my goal. All the buttons were functional, and it ran smoothly and was aesthetically
[SEMESTER] Spring 2018 [DELIVERABLES] Mobile App [COLORS]
[ C AT E G O R I E S ] UX/UI Design
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pleasing and practical.
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BOBBY JAMES BERK
A plant is the most clichĂŠ thing, but a little bit of green has a great effect on happiness.
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SUCCULENT PLANT APP
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SUCCULENT PLANT APP
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SUCCULENT PLANT APP
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SUCCULENT PLANT APP
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SUCCULENT PLANT APP
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SUCCULENT PLANT APP
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[ C H U X I N L I U ] SSEELLEECCTTEEDD WWOORRKK 22001166- -22001188
OBJECTIVE
Redesign a company’s social responsibility report. Use layout to exemplify the brand’s soul.
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SHISEIDO SOCIAL RESPONSIBILITY REPORT
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[PROJECT NAME]
[APPROACH]
Shiseido Social Responsibility Report
Shiseido is a high-end Japanese company that makes skincare
[COURSE] Type System
and beauty products. The biggest challenge was finding a balance between a Japanese modern style and the language of infographics. To avoid the report looking like a product brochure,
[INSTRUCTOR]
the design did not contain too many product pictures. The
David Hake
final solution emphasized a unique and clean look to represent Shiseido’s style, combining grey, pink and light-orange to
[SEMESTER] Spring 2018 [DELIVERABLES] Book [COLORS]
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show softness and beauty.
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AIMEE MULLINS
Beauty is not skin-deep. It can be a means of self-affirmation, a true indicator of personality and confidence.
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SHISEIDO SOCIAL RESPONSIBILITY REPORT
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SHISEIDO SOCIAL RESPONSIBILITY REPORT
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SHISEIDO SOCIAL RESPONSIBILITY REPORT
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SHISEIDO SOCIAL RESPONSIBILITY REPORT
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SHISEIDO SOCIAL RESPONSIBILITY REPORT
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SHISEIDO SOCIAL RESPONSIBILITY REPORT
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SHISEIDO SOCIAL RESPONSIBILITY REPORT
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OBJECTIVE
Choose a topic. Find the appropriate target audience, and solve the problem by multiple visual solutions.
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ECPLAN BRANDING
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[PROJECT NAME]
[APPROACH]
ECPlan Branding
I focused on the topic of student procrastination, which has
[COURSE] Visual Thinking
a negative influence on time devoted to studying. I figured out three different angles to solve this problem: 1, A small step can help students to start their day and their projects. 2, Time
[INSTRUCTOR]
management is the most effective solution. 3, Get rid of
Sandra Isla
distractions and focus on the most important thing. For each angle, I came out with a different visual language to help
[SEMESTER] Spring 2018 [DELIVERABLES] Posters, Mobile App, Cards [COLORS]
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students to overcome procrastination, and lead them to success.
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P H I L I P S TA N H O P E , 4 T H E A R L O F C H E S T E R F I E L D
Know the true value of time; seize, snatch, and enjoy every moment of it. No idleness, no laziness, and no procrastination.
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ECPLAN BRANDING
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ECPLAN BRANDING
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ECPLAN BRANDING
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ECPLAN BRANDING
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ECPLAN BRANDING
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ECPLAN BRANDING
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ECPLAN BRANDING
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ECPLAN BRANDING
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OBJECTIVE
Design a book for the beauty industry. Determine all the elements, and make it unique.
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THE SECRETS OF BOTOX
06 / 06
[PROJECT NAME]
[APPROACH]
The Secrets of Botox
I picked the topic of Botox, because this treatment is a new
[COURSE] Type System
trend among young people. I found that they have become obsessed with Botox, and it has become an addictive activity. The book tells what Botox is, and tries to find out the reasons
[INSTRUCTOR]
why young people without wrinkles use Botox. I made the
David Hake
color combination and images disturbing to express criticism of this unnecessary procedure and the unhealthy pursuit
[SEMESTER] Spring 2018 [DELIVERABLES] Book [COLORS]
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of beauty.
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GEORGE CLOONEY
I love the fact that my face has more of an edge and more character than it did when I was in my twenties. I love my grey hair and wrinkles. No Botox for me.
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THE SECRETS OF BOTOX
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THE SECRETS OF BOTOX
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THE SECRETS OF BOTOX
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THE SECRETS OF BOTOX
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THE SECRETS OF BOTOX
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THE SECRETS OF BOTOX
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It’s the real you. Is it the real you?
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THE SECRETS OF BOTOX
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ACKNOWLEDGEMENTS
[THANK YOU] I would like to express my special thanks to my parents. Thank you, Mom and Dad, for your encouragement and love. Thank you for supporting me in this huge change in my life. I wouldn’t be able to do this without you. Thank you, and I love you. I want to say thank you to all my instructors, especially Mary Scott , John Nettleton, Hunter Wimmer, Sandra Isla, David Hake, and Bob Slote. All of you are excellent artists and designers. I learned a lot from you. I wouldn’t have made such an improvement without you. Thank you for being patient and being so inspiring. Also, I want to say thank you to everyone who has supported me. You helped me a lot during these years. Last but not least, I would like to thank my friends. I want to especially thank Greens Cai for supporting and always being there for me.
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COLOPHON
[DESIGNER]
[PROJECT]
Chuxin [Becky] Liu
MA Portfolio
[EMAIL]
[INSTRUCTOR]
beckycliu@gmail.com
Mary Scott
[TELEPHONE]
[SCHOOL]
+1 (415) 623-0232
Academy of Art University
[WEBSITE]
[PROGRAM]
www.chuxinliu.com
School of Graphic Design
[TYPEFACE] Akkurat Pro
and Digital Media [BOOK BINDERY] Blurb Inc. [PHOTOGRAPHY] Unsplash.com Pexels.com Twenty20.com
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[COPYRIGHT BY CHUXIN (BECKY) LIU] All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means without prior written permission. Respect copyrights.
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[DESIGNER] Chuxin [Becky] Liu [EMAIL] beckycliu@gmail.com [WEBSITE] www.chuxinliu.com