IN THE MEDIA Vision Change the world one diva at a time!
Mission To give women longer, healthier hair that transforms their appearance and enhances their lives.
History 2004
Launched The Diva Project www.thedivaproject.org
2007
Launched Diva By Cindy Hair Care Products www.divabycindy.com
2008
Expanded the Product Line
2010
Rebranded the Product
2011
Expanded The Diva Project
2012
Expanded the Product Line
Media Reel
2013 Broadened Distribution Rebranded Product
Contact Us 1 800 929 4057 Customerservice@divabycindy.com
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MS. CINDY AND THE HAIR CARE BRAND WITH A HEART Known to many as, “Ms. Cindy,” Cindy Tawiah is the creator and founder of the Diva By Cindy hair care system and its philanthropic efforts, The Diva Project. Inspired by a chemistry teacher, at the age of sixteen, Cindy began experimenting with making beauty products. Her love of chemistry never left her, and in 2007, Cindy created the Diva By Cindy hair care product line. Prior to creating the Diva By Cindy hair care system, Cindy worked as a registered nurse for 13 years. Her bedside manner transcended the traditional medical field and became the impetus for her entrepreneurial efforts. Cindy is passionate about women and serving their whole being, and it shows through her outreach. Cindy created Diva By Cindy products to enrich and inspire women by giving them a superb product that transforms their lives by stopping the hair from shedding and breaking and stimulates healthy hair growth. Ultimately, Cindy seeks to heal, restore, and transform women. One way she achieves this mission is through The Diva Project. Launched in 2004, The Diva Project offers women affected by domestic violence a day of beauty and healing. Sales from Cindy’s hair care products support her outreach. Truly, Diva By Cindy is a product with heart! Cindy lives by six guiding principles: Prayer, Passion, Perseverance, Persistence, Presence, and Positivity! Diva By Cindy is truly changing the world “one diva at a time!“
PRODUCT INFORMATION Diva By Cindy is a multi-ethnic hair care system, which can be used on all hair types. Whether a woman has chemically processed, natural hair, or even hair extensions, the Diva By Cindy hair care system can be used to improve the overall health of the hair and scalp. Our product line includes: •Stimulating Growth System •Moisture and Detangling System •Ultimate Hair Treatment (For Damaged Hair) •Leave-in Detangler •Super Gro Hairdress •Silky Smooth Wrapping Lotion •Purr-fect Edges International •Bermuda •Ghana
OUR PRODUCTS Moisture & Detangling System
The Moisturizing Shampoo system is designed to restore moisture to the scalp and hair follicles. Our Leave-in Detangler offers extreme results, leaving hair soft, manageable and detangled. When applied to the edges of the hair, Purr-fect Edges unique formula gives more definition to hairline. Great for ponytails and can be used as a finishing aid after any hairstyle. It gives you that purr-fect look guaranteed to turn heads.
OUR PRODUCTS Stimulating Growth System
The Stimulating Shampoo system relieves dry, itchy scalp. Our Leave-in Detangler offers extreme results, leaving hair soft, manageable and detangled. Super Gro stimulates hair growth and keeps proper moisture balance while detangling even the hardest hair to manage.
Ultimate Hair Treatment
Stop shedding and breakage with our Ultimate Hair Treatment. It is great for extremely damaged, relaxed, and color treated hair. Ph of 3 and organic ingredients.
Silky Smooth Wrapping Lotion
Super glossy, natural shine, never hard, easy comb out, quick drying, long lasting style, non-flaking. Our Silky Smooth Wrapping Lotion leaves all textures of hair bouncy, feeling fabulous and divalicious!
IN THE MEDIA Diva By Cindy Has Been Featured in... 1. Essence Holiday Gift Guide 2. Beauty Store Business 3. Tom Joyner Morning Show
Articles:
1. Inside The Brand: Diva By Cindy 2. Wash Day Ready 3. How She Does It: Cindy Tawiah, Creator & Owner of Diva By Cindy Hair Care
Videos:
The Hair Care Brand With a Heart
Diva By Cindy Fox 45
WBFF Fox 45 Baltimore
Healing the world 1 Diva at a time
Diva By Cindy Super Gro Hairdress Menthol in this gel-cream hybrid is said to increase circulation to the scalp, boosting hair growth. Super Gro will be everything to your recently big-chopped girlfriend. Altruism Alert: For every Diva by Cindy product sold, $1 goes to help victims of domestic violence, $10, divaabycindy.bigcartel.com.
PHILANTHROPY
Healing the World “One Diva at a Time“ The Diva By Cindy hair care system is more than just a product, it’s a hair product with heart. Through our products, we inspire and empower women, with a focus on those impacted by domestic violence. Diva By Cindy’s philanthropic arm is Sunshine Promises, Inc., a non-profit organization that provides wellness services, workshops, and counseling for women victims of domestic violence. The Diva Project—a day of healing, restoration, and transformation--is a project fueled through Sunshine Promises Inc., which was founded in 2004 as a dream to provide wellness services, workshops and counseling for women victims of domestic violence and abuse. Through a percentage of the proceeds of the Diva by Cindy hair care products, The Diva Project carries out its vision and refreshes women mentally, emotionally and spiritually. Through our outreach, we also offer a vehicle to inspire, motivate and empower women who have always wanted to become part of the beauty industry by giving them the opportunity to become DIVA distributors. We provide training and work opportunities to women transitioning from shelters to independent living. There’s so much to be apart of, and so much more to do. Please join us in our mission! For more information, visit our website at thedivaproject.org.