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CIAT: Inter American Center of Tax Administrations; Centro Interamericano de Administraciones Tributarias

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Digital communication strategy Home | Use and Privacy Terms and Conditions | Site map | Contact Us | Frequently Asked Questions

Contents •

Strategic Guidelines

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Modalities Linkedin Specific Programs •

Share

arking

Twitter Goals and Objectives

Object 1

This specific technical assistance program seeks to

einvoice

deliver support for the guidelines and initiatives

established by the tax administrations in their efforts to

Manage ment

promote their evolution, social acceptance and

Model

institutional strengthening. •

Benchm

Innovati on

Developing a digital communication

Contest

strategy •

It includes: a) Optimizing and improving the

Maturity Models

Website as the starting point for the creation •

of an innovative image of the TAs as enablers

Comuni

of knowledge, by producing and editing

cación

interactive resources to disseminate and

Digital

convey knowledge via the digital multiplatform

Work Fields

and b) developing a structured plan to

Experience

implement and participate in social

Testimonials

networks.The strategy shall provide for the guidelines required to improve the profile of tax administrations in promoting technical

Technical Assistance

skills that grant a distinctive imprint to the organization at the local, regional, national and international spheres. •

Developing communication policies to strengthen the image of tax administrations Increase awareness in terms of excellence, prestige (operating profile) and trust of the tax administrations, promoting technical skills, expertise and quality of their processes. Position the new products and services.

Create and implement communication mechanisms that empower the organizational principles, values and

Cooperation Map


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