three little letters which mean everything to you
ROI
Return On Investment CIB is an award winning creative agency specialising in design, advertising, digital, and direct marketing activity. CIB has a long track record of devising effective creative campaigns for its clients. As an agency we are more than aware of the need to deliver tangible results, especially in today’s climate.
Currently we are dealing on a day-to-day basis with a diverse range of clients including Crossrail, Dulux Trade Paints, The NHS, Toshiba Carrier, Green Star Media, Saint-Gobain, TATA Steel Scotts Miracle-Gro, and the London International Wine Fair.
A major way of improving your return on investment is the fact that we are local. Based in Leatherhead, means that we are only a short journey away from you, therefore cutting costs in terms of time and travel. As an agency committed to delivering results, this advantage is just another away of improving the efficiency of your organisation.
CREATIVE. CO.UK
Real Opportunity to Invent CIB launched BladeRunner, a revolutionary plasterboard cutting tool. The integrated campaign, primarily aimed at builders’ merchants and end users, comprised branding, packaging design, video production, website and a full marcomms campaign. 8,500 tools were sold into UK stockists in the first month. UK sales in the first five months, after launch, were up 320% against projected volumes. Since the UK launch over 100,000 BladeRunners have been sold.
Redesign Outcome Impressive CIB designed the packaging for the re-launch of Evergreen Grass Seed. ‘Evergreen’ is positioned as the price-fighting brand within the Scotts Miracle-Gro portfolio and competes with price aggressive brands such as Westland and established brands like Johnsons. Since the re-design, Evergreen Grass Seed has grown sales by 17% compared to the previous year and Scotts is now the UK grass seed market leader, with a 35% share.
Reward is Ongoing Increase Since 1999, CIB has continued to create unique global advertising campaigns promoting the London International Wine Fair. The creative solutions, both on the page and digital, always translate to a truly international audience and stand out amongst the world’s media. Visitor levels have continued to increase year on year, making LIWF one of the most important and successful business events in the global drinks calendar.
Reality Off-the-wall Impact In just 8 weeks, CIB created a unique presence for Cemex at the international Ecobuild exhibition to communicate its sustainable credentials. Demonstrating just one of its 100 sustainable facts, we developed and created an augmented reality’ Bittern to draw 100’s of visitors onto an interactive stand and allow them to experience augmented reality for the first time. To experience this for yourself, visit www.vimeo.com/10006303
Real-life Outcome Initiative WE’LL HELP YOU FIND A MORE
WE’LL HELP YOU FIND A MORE
WE’LL HELP YOU FIND A MORE
CONFIDENT YOU.
CONFIDENT YOU.
Designed by cibcommunications.co.uk
CONFIDENT YOU.
Designed by cibcommunications.co.uk
Designed by cibcommunications.co.uk
Wanting to improve its quality of customer communications, Sutton and Merton NHS Trust set the challenge of promoting a new workshop initiative. The brief was to increase public access to psychological therapies by targeting ‘groups’ who are traditionally more reluctant to access mental health services. The campaign was executed as a range of posters in surgery and out and about across the borough. The use of real life gutsy photography made for an engaging outcomefocused campaign that received overwhelming positive feedback, with the Trust expecting a significant uplift in applicants.
Self confidence isn’t always easy. Having the tools to think differently can make a real difference.
Self confidence isn’t always easy. Having the tools to think differently can make a real difference.
Self confidence isn’t always easy. Having the tools to think differently can make a real difference.
Book yourself onto one of our FREE workshops. Courses run on selected Saturdays throughout the year in Sutton and Merton.
Book yourself onto one of our FREE workshops. Courses run on selected Saturdays throughout the year in Sutton and Merton.
Book yourself onto one of our FREE workshops. Courses run on selected Saturdays throughout the year in Sutton and Merton.
Please call: 0800 032 4207 or email: confidentyou@nhs.net
Please call: 0800 032 4207 or email: confidentyou@nhs.net
Please call: 0800 032 4207 or email: confidentyou@nhs.net
Remarkable Online Improvement CIB was briefed by Elementus, the leading independent health, safety and environmental consultancy, to re-design its existing website improving the overall user experience, making navigation clear and the content more accessible to visitors. The new website has improved the following KPIs: Pages per visit up from 1.94 to 3.69 (+90%), time on site up from 1:05 minutes to 2:20 minutes (+116%), bounce rate down from 71% to 15%.
Real Opportunity to Improve We would love the opportunity to work with you and generate the very best return from your marketing budget. Working ‘with you’ is the phrase we like to use. We believe the most effective creative solutions are always generated from a real collaboration between the design agency and client, combining hard work with fun on the journey.
CREATIVE. CO.UK
Contact Gavin Tadman on 01372 371800 or email gavint@cibcommunications.co.uk and we will discuss how we can improve your return on investment. C I B C O M M U N I C AT I O N S R I V E R S W AY L E AT H E R H E A D B R I D G E G U I L D FO R D R O A D L E AT H E R H E A D S U R R E Y K T 2 2 9 A D T 0 1 3 7 2 3 7 1 8 0 0 F 0 1 3 7 2 3 7 1 8 0 1 C I B C R E AT I V E . C O . U K