March 2022 Forecast Feature | Fitness by CID Design Group

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D E S I G N F O R E C A S T | M A R C H 2 0 2 2 F E AT U R E | F I T N E S S © CID DESIGN GROUP LLC

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THE PURPOSE OF OUR DESIGN FORECAST IS TO S E R V E A S A U S E F U L T O O L T O C R E AT E E N G A G I N G , U N I Q U E , A N D L O N G L A S T I N G S PA C E S A N D BRANDS. WE RESEARCH AND VISION HOW BEST T O D E S I G N F O R TA R G E T M A R K E T S , D I F F E R E N T I AT E , A N D A C H I E V E L O N G E V I T Y. W E T E S T A N D S P O T L I G H T T H E L AT E S T P R O D U C T S A N D P L A C E S A N D R E P O R T O N N AT I O N A L A N D G L O B A L T R E N D S I M P A C T I N G O U R I N D U S T R Y. O U R FO R EC A ST WA S B O R N F RO M A N H O N E ST I N T E N T TO A D D VA LU E A N D B E A CO M M IT TE D C U S T O D I A N O F B R I G H T I D E A S , I N N O V AT I V E T H I N K I N G , A N D S H A R I N G F O R A G R E AT E R G O O D . 4 © CID DESIGN GROUP LLC

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People are going back to the gym in 2022. Post 2020, we as a collective are looking for an antidote to mental health struggles and seeking solace from the noise of newsfeeds. In an October 2021 study, researchers found that depression levels have more than tripled over the course of the pandemic. People are using exercise to manage mental health and stress, and 62% of adults say the strategy is effective. The gym has become a space for us to reconnect with our bodies, our health, and each other. As we think about design through the lens of fitness, we are inspired to empower users of the built environment to incorporate fitness seamlessly throughout their day. We are excited to explore this idea by blurring the lines between spaces so that fitness spills into work zones, pool decks, and outdoor spaces. Looking forward, fitness is reframed as an everyday ritual that welcomes strength, flexibility, resilience, and endurance in body, mind, and community. 7

CONSUMER PROFILE C I D

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Pe o p le a re takin g a h o l i st i c a p p ro a ch to h e a lt h , a n d f it n e ss is a key p laye r in m a n a gin g p hysical, m e nta l, a n d so cial we llb e in g – e sp e cia lly in a wo rld o f i n cre a s e d st re ss.

+ physical and mental health is a priority + working out is a primary way to handle stress + fitness is a social experience (in person + via social media)

of Gen Z exercise three or more times per week, with Millennials trailing just behind them

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WHAT’S IN | WHAT’S OUT C I D

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Creating a space where people want to spend time by investing in finishes and pushing the level of design.

Skimping on the fitness center budget and designing a purely utilitarian space. Designing in permanent or difficult to change details based around current equipment layouts.

Keeping the interior design of the space flexible for future equipment layouts. Use tape, decals, or painted concrete to mark floors. Maintaining a balance of classic gym equipment while incorporating some newer, tech connected pieces. Embracing fitness influencers. Design gyms with social media in mind – good lighting, eye catching backdrops, and phone mounts.

Tossing out all the old-school equipment in favor of new and untested tech connected pieces.

Designing large dedicated spin rooms. Overcommitting to on demand fitness. People will use their own apps. Keeping fitness only within the gym.

Blurring the lines between fitness centers and other amenity zones, including outdoor. Incorporating elements of recovery, breathwork, and wellness into workouts.

Separating fitness from overall health and wellness. Approaching working out as a chore. 9

SOCIAL SHARE FIT C I D

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It’s become mainstream for people to take selfies + short workout videos at the gym. Design with this in mind with backdrop murals, ring lights, phone mounts + ‘aesthetic’ (as the kids say) accessories.

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FITTOK C I D

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TikTok is full of inspiration for new ways to move. Incorporate some of the latest equipment in fitness sharing closets.

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THE TREADMILL C I D

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Every time we look for the ‘next big thing’ in fitness, we come back with the same answer – people love treadmills. Running is the most popular activity around the world, according to Fitbit, and 70% of people say their primary form of exercise is walking. The treadmill is still one of the most popular pieces of cardio fitness equipment and its popularity is growing at a rate of 4.3% per year. The treadmill is absolutely a component of the innovative fitness centers of the future. The designs are becoming sleeker, more intuitive, and multi-functional. With the onset of virtual trainers, fitness influencers, and celebrity coaches – treadmill workouts are becoming more vibrant and engaging. 12 © CID DESIGN GROUP LLC

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Technogym’s line of treadmills includes two models we admire for their design and function the ARTISRUN and the SKILLRUN. Both of these treadmills offer connectivity to Technogym’s app so that users can track their stats. They also have HD screens with a library of training videos.

The ARTISRUN is a top of the line treadmill with a sleek design that’s available in matte black and carbon grey. The SKILLRUN offers ‘parachute’ and ‘sled’ modes that mimic pulling and pushing for true performance training. The SKILLRUN’s tech allows runners to upload their outdoor route to the software so they can mimic their outdoor run indoors.

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PARAMOUNT RECREATION CLUB C I D

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Paramount Recreation Club in Sydney is an example of a beautifully designed gym that welcomes natural light, plants, open space, and natural wood tones. According to Bob Burton, who collaborated on the design with architects Herbert & Mason, the space was designed to feel “more like a sanctuary than a sanitorium” in order to focus on “physical, mental, and social health.” 14

BIOPHILIC GYMNASIUM C I D

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Biophilic fitness centers are an antidote to technology-laden equipment, virtual workouts + wearable devices. Start small with wood finish equipment and plants (even high quality faux plants!). © CID DESIGN GROUP LLC

BLURRED LINES C I D

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Blur the lines between spaces by programming fitness lifestyle moments outside the gym. Tablet bikes, under desk peddlers, desk treadmills, balance balls, and wearable weights do double duty in cowork zones. Encourage stair use by designing wide, centrally located stairways with informative signage.

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AQUA FITNESS C I D

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Turn the pool area into a flex fitness space by activating the pool area for movement programming through aqua fitness. Consider bringing in an instructor, or having aqua bikes and weights available to borrow. © CID DESIGN GROUP LLC

A FOCUS ON STRETCHING C I D

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We have been tracking the idea of ‘recovery’ within the fitness world, and as recovery becomes more widely adopted, we are seeing a more specific focus on stretching. Many gyms now offer stretching classes, and entire studios devoted to exclusively stretching are popping up. Benefits of stretching include promoting flexibility, which is the foundation of all other workouts, and helps prevent injury. Stretching the body calms the mind, so there is a mindfulness benefit as well. Table stretching helps to extend muscles a little further than the central nervous system would normally allow, which makes an imprint on the neuromuscular system. Optimize fitness centers for stretching by programming virtual or in person stretch sessions, and providing flex zones with ballet bars, resistance bands, blocks, mats, and stretch tables. 18 © CID DESIGN GROUP LLC

RECOVERY C I D

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Workouts (and life!) are intense. Provide tools that aid in stretching and recovery. Merchandise recovery zones with massage tools, foam rollers, compression boots, resistance bands, and ice makers to treat sore muscles.

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STAT WELLNESS C I D

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Stat Wellness in Atlanta is one of the first practices to combine medicine and movement under one roof.

Stat operates under a yearly membership model where guests can attend fitness classes or receive functional medicine care and treatments. © CID DESIGN GROUP LLC

LIGHT THERAPY C I D

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Level up fitness zones with light therapy. Daylight, circadian light, chromotherapy, and infrared light can add wellness benefits to any workout.

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KX is a private members’ club in London known for its holistic approach to wellness. They just launched their ‘Red Fit Lab,’ a workout space designed to combine infrared light therapy with cardio workouts.

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There is a renewed focus on breathing for health. Fitness classes are incorporating breathwork alongside workouts, and many studios are offering standalone breathwork classes. Best selling books explore methods and benefits of conscious breathing.

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Mind Body Project in NYC is the world's first combined meditation + high intensity fitness experience with a focus on breathing. Each 50 minute class begins and ends with breathwork. The studio opened in May 2021, and we expect to see similar concepts continue to emerge.

FITNESS PLAYGROUND C I D

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We are noticing a playful approach to fitness emerging. People are looking for creative and social ways to stay active, or even gamifying their movement experience. Fitness playground concepts appeal to adults and kids alike, and create a space to combine fitness and play. © CID DESIGN GROUP LLC

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Chicken N Pickle is a retail mash-up concept that combines fast-casual dining, a bar, social gaming, and pickleball for the ultimate fitnessmeets-fun playful experience. With six locations (as of February 2022), and two more planned, we expect to see this concept catch on. © CID DESIGN GROUP LLC

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references

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CID has or is actively working in every major urban market in the US across 40 states and 65 cities, including Canada. A cri tical part of our process on every single project is a deep market study where we analyze the competition and development pipeline and carefully craft a competitive differentiation strategy. We collect and adapt programmatic and operational concepts and repor t on them in our forecast. This travel and study is key to channeling the market’s pulse and leading ahead of the pack.

We employ research from Esri Tapestry segmentation and PEW Research Center to go beyond the study of generational attributes, understanding psychographic and socioeconomic orientations of America’s changing population. We take the process one step further by identifying the key demographics that are shaping our markets and offering creative and tangible ways to design an d program to capture those specific demographics.

We study Axiomatic databases annually of completed new developments. We visit each community’s website and tally what amenities are advertised both in the home and community to report the most popular. We divide the research between urban and suburban markets. We also collect all extraordinary and unique amenities onto a “unique” checklist and note creative naming of amenities. We also follow key research reported by Kingsley & Associates and Costar, both leading real -estate industry analysts.

We share our research with industry partners and they reciprocally share with us. Large manufacturers invest a tremendous amount of R&D money to be on the forefront, and we watch closely. Some of our favorite professional organizations, such as t he Urban Land Institute, and powerful publications, such as Multi-family Executive, produce leading research that we sift through a nd fold into our forecast.

Researching popular hashtag search trends reveals many real-time relevancy indicators. We keep a close eye on hashtags in project-relevant locations and study what qualifies as a shareable moment.

Trade shows, festivals, conventions, talks, markets, boots on ground watching, listening, observing and covering hundreds of different shows. © CID DESIGN GROUP LLC

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