COPYWRITING
PORTFOLIO ALEJANDRO CIFUENTES
CORONA Via Buenos Aires for Leo Burnett Mexico AD : Alexandre Tissier CR : Alejandro Cifuentes CD : Mariano Favetto Photos: ©Théo Gosselin (unpublished)
CLEARLY CORONA Once you tear away all the surface, all the excess, you get to the essential‌ the things that really matter to you, deep down. Corona has a strong equity which is the clear bottle and it’s related to enlightened, intimate, honest moments that can take place around a Corona.
PORNHUB
AD : Alexandre Tissier CR : Alejandro Cifuentes
WE KNOW YOU KNOW Pornhub users don’t need an explicit campaign to know we are talking about porn. The idea was to create a “safe for work” campaign using the second meaning of some of the porn categories. This way we can easily attract attention of people while giving them a wink.
SPECIFIC Via Buenos Aires AD : Alexandre Tissier CR : Alejandro Cifuentes CD : Mariano Favetto
NO MORE CHEATING Dog owners are not aware that obesity is a real disease, they don’t want to deprive their animals neither recognize them as obese. They only hide what they don’t want to show. However a healthy and balanced diet provides real results. Specific works and helps to lose weight unlike subterfuges that are illusion.
SPECIAL K Via Buenos Aires for Leo Burnett Paris AD : Alexandre Tissier CR : Alejandro Cifuentes CD : Mariano Favetto (unpublished)
MAKE SPECIAL HAPPEN YOU never know where YOU can take You. Life is unpredictable, and that is the best part of it! Each decision you make sets a new path, taking you to a new place. You are a work in progress, that´s why you never know where this unpredictable life will take you. And that’s why you need to be nourished to keep on going.
REPROQUINOL Les Argentins AD : Alexandre Tissier CR : Alejandro Cifuentes CD : Mariano Favetto
NEED HELP? Even bunnies have reproductive problems. Reproquinol is a complete range of hormones and nutritional supplements to improve the animal reproductive chances.
TOLFINE Les Argentins AD : Alexandre Tissier CR : Alejandro Cifuentes CD : Mariano Favetto (unpublished)
TOUGH ON INFLAMMATION Tolfine is an analgesic and anti-inflammatory treatment for different kinds of animal diseases. The idea was to create a Mexican “lucha libre” environment where the medicine, Tolfine, would be represented by the hero wrestler “Tolfino”, while each disease that the medicine attacks is represented by an evil wrestler which Tolfino will defeat.
BIOLIS Les Argentins AD : Alexandre Tissier CR : Alejandro Cifuentes CD : Mariano Favetto
A DOG WHO CANT MOVE IS NO LONGER A DOG Osteoarthritis is a disease that destroys the cartilage between the bones causing joint muscle problems, therefore less muscle, therefore less movement.
VERMAX Les Argentins AD : Alexandre Tissier CR : Alejandro Cifuentes CD : Mariano Favetto
DON’T LET THEM GET TOO COMFORTABLE
When parasites get to the cattle, they’re there to stay. The only way to get rid of all of them inside and outside is with a complete and effective solution that eliminates them once and for all.
ONE MINUTE BRIEFS ONE RULE. ONE MINUTE. CREATE AN AD.
ADVERTISE #SPEEDLIMITS
ADVERTISE #DEHYDRATEDDRIVING
ADVERTISE #KETCHUP
ADVERTISE #MI6
ADVERTISE #WRESTLING
ADVERTISE #TWITTER
THANK YOU FOR WATCHING!
PRESS ESC KEY TO CONTINUE