DESIGN FOR KIDS&TOYS THE VALUE OF INTERNATIONALISATION since 2012
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di pa r timen t o di design
3rd edition MASTER
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2020/2021
TABLE OF CONTENTS
1. A GENERAL
3. MDKT
INTRODUCTION
STRUCTURE
pag 3 - 6
pag 11 - 15
- From a course to the Master - The Italian Design & Design System - POLI.design by Politecnico di Milano
- E-learning - Workshops & collaborations - Project work - Research & Applied Research
2. WHY DESIGN
4. IN RESPONSE
FOR KIDS & TOYS?
TO COVID-19 & BEYOND
pag 7 - 10
pag 16 - 26
- Ecosystem our kids - Our methodology - Our network
- Remote and Blended workshops - Tools & Platforms - Admission
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A GENERAL INTRODUCTION
FROM A COURSE TO THE MASTER
The Higher Education Course in Design for Kids & Toys was the first in Europe dedicated to train specialized professionals in this field, so much so as to have started the first official Toy Designer List, created by Assogiocattoli and POLI.design to distinguish and signal this new category of professionals to the entire design system and, in particular, to companies in the Italian and international toy sector. For this reason, the first edition of the Master in Design for Kids & Toys opens in 2018. The Specializing Master in Design for Kids & Toys is organized in partnership with Assogiocattoli, which represents Italian manufacturers and distributors working in this industry.
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A GENERAL INTRODUCTION
ITALIAN DESIGN & DESIGN SYSTEM
Italy generally excels in design (that means culture, method and practice of project and production) in several fields like fashion, food and creativity applied to multiple activities, but in the toy and childcare productions Italian design has yet to play a key role in building a recognizable identity. The “Design System” and “System of Enterprise”, shows signiKcant episodes but certainly not a coherent and recognizable oversight in children’s products, in furniture for children, in the game and in the toy sector. From this scenario it comes a need in poly-technical and multiskill training. Designers and, in particular, strategic designers have the role of create scenarios understanding the many aspects and skills that compose the system.
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A GENERAL INTRODUCTION
POLI.DESIGN BY POLITECNICO DI MILANO
POLI.design operates in the field of design acting as an interface between universities, companies, and professional organizations, institutions and bodies. It operates from the perspective of internationalisation, establishing partnerships of purpose with universities, schools, bodies, institutions, enterprises, and companies on a case by case basis. POLI. design offers Masters and High Training Courses distributed in seven thematic areas, interconnected with each other: • • • • • • •
ARCHITECTURE AND INTERIOR DESIGN BUSINESS DESIGN COMMUNICATION DESIGN CULTURAL HERITAGE DIGITAL AND INTERACTION FASHION DESIGN INDUSTRIAL DESIGN
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POLI.DESIGN BY POLITECNICO DI MILANO 6
Since 2004 we collaborate with different universities, professors, experts, companies and associations to develop specific methodologies, tools and knowledge able to innovate the pathway to design every product or service for children.
WHY DESIGN FOR KIDS & TOYS?
We have developed a specific learning experience to transfer and manage different skills. We work with passionate people aimed at making the whole system of artefacts, that surrounds the child, feasible and insightful.
#LEARN #EXPLORE #SHARE
#FOSTER #CREATIVITY #AWARENESS
#TEACH #DO #INNOVATE
OUT METHODOLOGY
Involve and train truly passionate and enthusiastic people through Learning & Doing within the best asset powered by POLI.design of Milan. We adopt a practice-based approach supporting students in learning by making (prototypes, play test, research activities) with kids.
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WHY DESIGN FOR KIDS & TOYS?
Parents Relatives Caregivers Companies
ECOSYSTEM AROUND KIDS
THE PROBLEM
Play and its “playfulness� offers a universal language, attractive and positive for the development of interactions between the children and the surrounding world.
There is a lack of a shared kids & toy culture, which is most of the time limited to imitate products for adults in a diminishing way.
Design for kids is based on a strictly traditional market, which is totally product-based and it is focused on a user (child) that is different from the consumer (adult).
#CHILD-CENTERED #DESIGNTHINKING #SERVICEDESIGN
THE SOLUTION
Train a new generation of designers able to manage complex design processes in the world of products and services that are childcentered.
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OUR NETWORK 9
OUR NETWORK 10
It is based on a blended-learning that combines online educational materials and opportunities with traditional place-based classroom interactions. At the end of the course, students who pass the final examination will receive a joint firstlevel Specializing Master in “Design for Kids and Toys” from Politecnico di Milano.
MDKT STRUCTURE
The Specializing Master grants 60 credits, equivalent to 60 ECTS.
E-LEARNING MODULES
TWO DESIGN WORKSHOPS
PROFESSIONAL INTERNSHIP
5
4
3
MONTHS
• 7 Macro-Modules • 25 Micro-Modules • 30 Professors
WEEKS mandatory attendance
MONTHS
1st
level specializing MASTER degree in
“DESIGN FOR KIDS AND TOYS”
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Thanks to the e-learning platform, our students can attend e-learning didactic modules at a distance, during which the students can selfregulate their time through different resources and advice, by using the specific didactic sections, news, and forum area. Each theoretical module has a specific assignment that can be a quiz or a report.
E-LEARNING 12
Before the start of the workshops, a week with practice-based lectures will be held in preparation. The two design workshops aim of exploring scenarios of “productservice system� innovation for the world of Kids & Toys, proposing to the students a project development path oriented towards innovation in collaboration with companies and partner institutions.
DESIGN WORKSHOPS 13
At the end of the learning phase of the Specializing Master in Design for Kids and Toys, our students will be asked to develop a project work during a 3month professional internship. The students will be guided to the choice and the candidacy to work side by side with international firms in the kids and toy sectors.
PROFESSIONAL INTERNSHIP 14
The Specializing Master in Design for Kids & Toys is part of a huge network within which thinking and actions converge dynamically for fostering scientific knowledge about strategic design. We aim to: • Guide companies in toy sector to better understand the needs of kids and parents in the digital era. • Support families in identifying and approaching valuable and insightful product and services for children. • Design and innovate new products, services and communication experiences in retail and distribution. • Train and empower a community to meet all different players in sectors where kids are the target group.
RESEARCH & APPLIED RESEARCH 15
IN RESPONSE TO COVID-19 & BEYOND
1° REMOTE DESIGN WORKSHOP · PENTA-WORKSHOP
For the on-going second edition, we didn’t stop our path because of the COVID-19 emergency, indeed, the Specializing Master in Design for Kids and Toys is going to manage a Penta-Workshop thanks to the partnership offered by CILAB (Creative Industries Lab) to different Design Schools: Italy (Politecnico di Milano), China (3 Universities in Ningbo), Argentina (Universidad Austral in Buenos Aires), Australia (UNSW Sydney), Spain (University of Navarra) and Brazil (UDF - Centro Universitário UDF) and in collaboration with H-FARM and Clementoni.
8 UNIVERSITIES · 5 COUNTRIES · 50+ STUDENTS · 15+ PROFESSORS · 2 PARTNERS 16
IN RESPONSE TO COVID-19 & BEYOND
2° BLENDED DESIGN WORKSHOP · INTERNATIONAL WORKSHOP
The International Workshop was possible thanks to a great collaboration and active participation of the six Design Schools: Italy (Politecnico di Milano- POLI.design ), China (Ningbo University and The Central Academy of Fine Arts), Argentina (Universidad Austral), India (World University Of Design WUD) and Lithuania (KTU Kauno technologijos universitetas/Kaunas University of Technology). The brief was presented by HAPE, a leader in designing and manufacturing high-quality baby and children’s wooden toys made from sustainable materials.
6 UNIVERSITIES · 5 COUNTRIES · 40+ STUDENTS · 10+ PROFESSORS · 1 PARTNER 17
PENTA-WORKSHOP
INTERNATIONAL WORKSHOP
2-months part-time 8 Universities 5 Countries 2 Partners Remotely
1-month full-time 6 Universities 5 Countries 1 Partner Blended (in presence for Master’s students, remotely for the invited universities)
REMOTE & BLENDED WORKSHOPS 18
The Remote and Blended Workshop, in the framework of the Specializing Master in Design for Kids & Toys, offer a great opportunity of experimentation and creativity, by exploring the remote working, involving experts and passionate participants, and promoting international cooperation.
INTERNATIONAL
REMOTE & BLENDED WORKSHOPS
REMOTE
COLLABORATIVE
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The Remote and Blended Workshop aim at exploring scenarios of “productservice system� innovation for the world of Kids & Toys. Designing and innovating toys, plays, places, furniture, apparel, food, services, laboratories, events and much more, by always putting the child at the center of any creative process.
REMOTE & BLENDED WORKSHOPS
DESIGN A PSS
CHILD-CENTERED
not only a toy
parents, family, care givers, ...
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REMOTE & BLENDED WORKSHOPS
The Remote and Blended workshops are organized following the three main phases of the design thinking process: Inspiration, Ideation, and Implementation. Each phase will have a punctual 48h Hackathon. During the Hackathon two teams from two different universities will be organized in one multi-team and they will be asked to collaborate in order to share and to identify common insights regarding the brief and the designing phase.
INSPIRATION PHASE BEGINNING The brief and the structure of the workshop will be released to all the participants involved.
IDEATION PHASE 1ST HACKATHON Teams A + B will have 48h to solve a probem regarding the first phase of the design process.
IMPLEMENTATION PHASE 2ND HACKATHON Teams A + B will have 48h to solve a probem regarding the second phase of the design process.
END At the end of the workshop, the teams will present their final projects to the Partners and the Universities.
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During the workshops the Partners will share insightful contents with the students during different appointments and among various media. The Universities will run lectures, reviews and realtime/pre-recorded sessions.
REMOTE & BLENDED WORKSHOPS
In order to facilitate and support the participants, we will offer a combination of interactive tools and platforms.
SHARING
Multi-user streaming video calls and meetings, with options to share files in chat and record a live video to participate afterwards.
CO-WORKING
+
Team communication through thematic channels, private or accessible to all. Interactive remote work sessions, by displaying and modifying a shared virtual space (rooms) in real-time.
REPOSITORY
+
Archive and exchange files, collaborate on text documents, create presentations, shared spreadsheets and much more.
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WHY ARE YOU DESIGNING FOR?
Are you an architecture, design or engineering student who loves to create new shapes, storytelling and functions for toys?
Or do you better study communication or education science and your dream is to shape innovative interactions during a kid playtime?
You already work in the toy industry, but you have your own vision, and you would like to develop a start-up to spread it?
Are you passionate about the toy and kids world and you want to design and enrich thei reality? Join our team, tell us your story and grow as a professional!
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EMPLOYMENT STATS How did your Career developed under the Design for Kids & Toys?
In which company/insitution’s area do you work?
In which company/institution do you work?
Ravensburger JOB OPPORTUNITY
EMPLOYMENT AREA
Bavuso Design Sbabam Ferrero Baleduc
36% I work in a company/institution
80% Design
21% I am a freelance professional
20% Marketing
28% I have developed my own start-up 15% I am not yet working in the toys environment
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ADMISSION JOIN US
The Specializing Master is for candidates with a Laurea (equivalent to Bachelor of Science) or Laurea Magistrale/Specialistica (equivalent to Master of Science) in Engineering, Architecture, Industrial Design, Economics, Communication Sciences, Science of Education. For foreign applicants, equivalent academic qualifications will be considered in the related study systems. It is still possible to attend this course without the described degree, but the student will obtain just a certificate of attendance in place of the master degree certificate.
Arianna Vignati, Director of the Master arianna.vignati@polimi.it Luca Fois, Co-Director of the Master lucafois49@gmail.com
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THANK YOU!
di pa r timen t o di design