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• The Chartered Institute of Management Accountants (CIMA) is a UK based professional body offering training and qualification in management accountancy and related subjects. It is focused on accountants working in industry, and provides ongoing support and training for members.
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Here are some sample Questions which help you to Understand the CIMA certification. Click Here
Question No 1: • What is a FMCP? • A physical product that is bought often.
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Question No 2: • What is strategic marketing? • It is tied in with corporate strategy, by identifying which products and markets the organization wishes to operate in. http://www.cimadumps.us/p2-advanced-management-accounting
Question No 3: • What is tactical marketing? • It is focused on the short term and on particular elements of the marketing mix. http://www.cimadumps.us/p2-advanced-management-accounting
Question No 4: • What is the marketing concept? • A philosophy of business, that holds that the key to organizational success is meeting customers‘ needs more effectively ad more closely than competitors (a belief system). http://www.cimadumps.us/p2-advanced-management-accounting
Question No 5: • What is marketing orientation? • An approach to business that centre sits activities on satisfying the needs and wants of its customers (actual practices). http://www.cimadumps.us/p2-advanced-management-accounting
Question No 6: • What is production orientation? • The belief that success is achieved through producing goods or services of optimum quality as cost-efficiently as possible. http://www.cimadumps.us/p2-advanced-management-accounting
Question No 7: • What is push marketing? • Pushing goods out to resellers -promotion is by the final seller in the value chain.
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Question No 8: • The marketing environment consists of what three levels? • Macro - environnent, micro - environnent, the Internal environnent. http://www.cimadumps.us/p2-advanced-management-accounting
Question No 9: • What 8 parts make up Kotler's marketing plan? • The executive summary, situation analysis, objectives and goals, marketing strategy, strategic marketing plan, tactical marketing plan, action plan, budgets, controls. http://www.cimadumps.us/p2-advanced-management-accounting
Question No 10: • What are the 7 Ps of a marketing max strategy? • Product, price, place, promotion, people, processes, physical evidence.
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