6
Handbook for Entrepreneurs 2022
INTRODUCTION Every business start-up necessarily begins with an idea. At the same time, not every idea leads to a business!
A business creation project is built upon the relevance of the original idea. Like any structure, it needs solid foundations. The first phases of validating the business concept are essential. They will ensure the project is firmly rooted in its context and built to last.
BUILDING A BUSINESS FROM YOUR IDEA VALIDATING THE INITIAL IDEA Unfortunately, this reflection phase is often neglected by new entrepreneurs, who launch themselves headlong into the operational creation of their business. However, it is essential to spend time validating the idea before committing personally and financially to a business plan.
This structured reflection and questioning is provided by business coaching, particularly the type offered by a business incubator such as that of The Ark Foundation in Valais. Its goal is to help you follow the sometimes tortuous path that leads from the idea to the business.
