Marketing Innovation Award

HAVE YOU TURNED YOUR BUSINESS AROUND IN THE LAST 12 MONTHS THROUGH AN EFFECTIVE MARKETING CAMPAIGN? WE WANT YOUR APPLICATION FOR THE BAR MAGAZINE AWARDS 2024.

Marketing, especially online and social media marketing, is crucial for a business to achieve growth and success. In a highly competitive market, venues need to do more than simply provide great drinks and service to guests – they need to be actively promoting and advertising their brilliance, reaching wider audiences, in order for their bar to grow.

An effective marketing campaign should be successful in your aim to grow your venue – increasing footfall and revenue within your bar. No matter what marketing path you took to achieve this, we want to hear from you.

The award for Marketing Innovation will be judged on a hospitality venue which has had business success in the last 12 months, due to an innovative and effective marketing strategy. Marketing is such a huge and often overlooked area of running a hospitality venue, and we are here to celebrate your creative success and dedication to getting your venue to that next level.

If you and your venue’s team have come together, planned and executed a successful and effective marketing campaign, and you’re seeing its great results, we want to hear from you. We are keen to shine a light on your venue’s efforts in your business growth, and congratulate you on your hard work and dedication in going the extra mile to elevate your venue. We are taking applicants from any hospitality venue, who have planned and executed business-changing marketing campaigns. This can vary from huge social media promotions to smaller-scale local campaigns that have helped increase footfall in your venue. This award is all about celebrating your business excellence and recognising the passion and hard work that you put in.

You can apply for the BMA Marketing Innovation Award at www.barmagazine. co.uk/barmagazineawards