A mindful Martini

WITH MORE CONSUMERS REACHING FOR A LOW AND NO-ALCOHOL ALTERNATIVE, IT IS IMPORTANT THAT YOUR BAR IS ARMED WITH AN ARRAY OF QUALITY, MINDFUL SERVES. INTRODUCING… A MINDFUL TWIST ON A CLASSIC BY FROBISHERS, THE ALCOHOL-FREE PASSIONFRUIT MARTINI.

At Frobishers, we champion quality ingredients and have done for the last thirty years, bringing together the finest fruits and botanicals from across the globe. Our drinks ranges are diverse and expertly crafted, making us the perfect partner to fresh-tasting cocktails.

Frobishers drinks are comfortable being the hero of any serve as we start to see a greater shift in alcohol abstinence. Recent research has shown that 55% of consumers are looking to reduce their alcohol consumption*, meaning that soft drinks and alcohol alternatives are now more important to bar venues than ever. Demand for innovative and on-trend flavours are also on the rise, so recognising the importance of quality and versatile soft drinks, which can also make a great addition to your range of serves, is paramount. Whether for the sober-curious drinker, or the tee-total guest, your venue’s drinks menu should offer inclusion and deliver a sense of occasion, which does not compromise on quality or flavour.

Charlotte Stainforth, Marketing & Brand Manager at Frobishers, explains: “Trending cocktails reimagined – without the use of alcohol – create a sense of inclusion. As well as this, the theatre of a freshly made drink adds to the enjoyment of the experience. Visibility and choice are key, choosing your drinks offering should be as considered as curation of a food menu or wine list.”

John Breading, Sales Director at Frobishers, comments: “Brands that are not available in supermarkets offer an element of intrigue. With fridge space at a premium, it is important to consider a multi-faceted

Passionfruit Martini Ingredients

Frobishers Orange and Passionfruit

Fusion

Frobishers Sicilian Lemonade Sparkler or a premium lemonade

Fresh lemon juice

2 tsp sugar syrup

Three fresh passionfruits (halved)

Method

Add the flesh of 2 passionfruits, lemon juice and sugar syrup to a cocktail shaker. Shake until frothy, then add ice and the Orange and Passionfruit Fusion and shake again. Strain into a martini glass and top with the Sicilian Lemonade Sparkler. Garnish with half a passionfruit and serve.

soft drinks range that delivers. Quality glassware, garnish and ice can really elevate the look and feel of the pour commanding a higher margin.” www.frobishers.com

Soft drinks are no longer the soft option! We’ve shaken up some on-trend cocktails and removed the alcohol, for all the fun without the hangover. Using drinks from our following ranges, Jubilant Juices – containing globally sourced fruits, all skinned, squashed and syphoned for timelessly moorish flavours, Spectacular Sparklers: a range of sparkling soft drinks, less than 65 calories and carefully mixed using our favourite medleys of fruit and botanicals, and Fantastical Fusions –combining classic fruit juices and a dash of water to create a truly memorable long serve, we have curated a range of serves that are easy to replicate and quick to serve.

An alcohol-free twist on the infamous Pornstar Martini – fruity and fabulous, and created with the same care and attention as its alcoholic counterpart. Our Orange and Passionfruit Fusion sets the scene with its bold colour and velvety mouth feel, making the base for the ultimate fruit juice drink refresher for evenings in the sun, and your mindful-drinking guests.

*KAM Media, Low & No report 2022, The Customer Perspective