Editor’s Letter May 2023

Now that we are firmly settled into the spring season, I’m sure, like us, you are crossing your fingers and toes for some permanent sunshine. Sunlight is essential for human health and wellbeing, with the benefits including lower blood pressure and better mental health, getting residents outside is crucial.

With this being said, to open up our May issue of Care Home Magazine, we are delving into the outdoor world as we look at the benefits of a sensory garden amongst residents and how to make this a focal point at your venue. Making up the extensive focus on Outdoor Spaces, we include our much-loved Care Home of the Month piece, which showcases Churchfields Care Home. Boasting the acquisition of the shortlist for ‘Best Outdoor Environment Award’, we look into how their outdoor area at the Oxfordshire location gives them a competitive edge.

Another feature that makes any care home stand out in what is an industry driven by people is the staff. The human element in any industry is essential to leaving lasting impressions, which is why showing your team you value them is so important. Touching the surface on this topic, we include a piece on staff appreciation and the effects it can have on overall morale.

To conclude what is a bustling issue is our Marketing feature. We share insights into understanding your audience, getting your social media content right and the power of a picture as we hear from some industry greats as they reveal how you can nail a beneficial marketing strategy. Enjoy the read and do get in touch to let us know what you think!

Jade Evans, Chief Editor