IN-ROOM AMENITIES TRENDS

What’s the first thing your guests do when they check into your hotel? At VANITY GROUP, it’s a race to the bathroom to see what brand is lining the basin. VANITY GROUP has proudly developed innovative and progressive guest cosmetics solutions elevating the toiletries line up to a luxurious experience. Here’s our Essential Five top trends in hotel amenities today:

1. Floating large format bottles

Floating bottles are the latest innovation that offers a concealed bracket that is flawlessly secured to the wall displaying chic hair and body care. Designed for housekeeping to replace with ease, the floating solution is tamper proof, super hygienic and avoids the risk of cross contamination, has a discrete fill line, and requires minimal upkeep.

2. Progressive brands

Guests love walking into a hotel bathroom and recognising or discovering a progressive brand.

Guests now have incredible access to information across digital platforms, which makes researching brands an exciting experience. It also boasts serious therapeutic kudos when a guest sees the brand has a loyal following or is hitting the headlines as a new brand in the market.

By aligning with a highly sought after brand, like London born fragrance house IIUVO who have recently partnered with Madonna, to Tik Tok’s most influential beauty brand Merci Handy, the shower ritual becomes an unforgettable experience.

3. Room to retail

Hotels have the opportunity to set up a ‘room to retail’ program with their amenity partner, enabling the guest to take an element of the hotel home with them.

This could come in the form of an exclusive discount when a guest of the hotel visits a flagship store, a value add when booking a skin or hair appointment as a hotel guest, or a bespoke discount code that’s shared as part of post stay communications, allowing the guest to access local benefits reserved exclusively for them.

4. Packaging made from OceanBound Material

At the forefront of sustainability, OceanBound Material refers to plastic waste that is at risk of ending up in oceans. The waste is collected, recycled into reusable pellets, and manufactured into the packaging that makes up some of the world’s most iconic hotel collections from the likes of KARL LAGERFELD, Jo Loves by Jo Malone CBE, Temple Spa and KEVIN.MURPHY.

5. Brand collaborations

Guests are seeking one-of-a-kind experiences while on their travels, hotels have the opportunity to combine forces with their amenity partner to broaden their cultural relevance to guests.

VANITY GROUP has hosted pop up salons, created inroom styling channels, and coordinated food and beverage experiences inspired by a brand’s fragrance notes and ingredients – every activation has elevating the guest experience at its core.

These collaborations, will ensure the memories of a hotel stay continue well beyond returning home. vanitygroup.com info@vanitygroup.com