WELCOMING WELLNESS

The experts at Peloton explore how to elevate your hotel to ensure you support your guests from workouts to wind downs…

As Accor’s Global Vice President of Wellbeing, Emlyn Brown said, ‘Wellness focused offers command a premium, attracting those willing and able to pay it. Guests now seek not only to maintain their wellbeing during stays, but to enhance it through nutrition, physical activity and mindfulness.’

It’s a fact we can wholeheartedly back up, given research* shows that 93% of Peloton Members would choose a hotel with a Peloton Bike over one without. The research also found that 96% of Peloton Members believe hotels with Peloton Bikes have an edge over the competition.

Make Peloton’s seven million-strong community your new guest list

Hotels with a Peloton Bike can join the Hotel Finder community, connecting their property to Peloton’s millions of dedicated Members worldwide to become a true destination. With more than 6,500 hotels already listed globally, Peloton Members can use the Hotel Finder to simply look up hotels with a Peloton experience in the area they want to stay and book directly from the hotel’s website, with no middle man.

Daniel Sprung, Peloton’s Senior Director International, Partnerships and Commercial said: “We constantly innovate to meet our current and prospective Members where they are travelling. They want to continue their routines while on the road and so we started working with hotels to meet them. That’s why all Hilton-branded hotels across the US, UK, Germany, Puerto Rico and participating hotels in Canada are set to have a Peloton Bike. Research shows that guests believe hotels with a Peloton product have an edge over the competition – you’re considered state-of-the-art with a modern appeal. As a result, more than 1.6 million Peloton rides were taken at hotels in 2022.

“Our Hotel Finder gets more than 20,000 unique visits per month globally, so why not make our millions of Members your guests by providing a stay that has it all; connecting your guests to an elevated wellness experience that will move your business forward?”

Whether guests are into high-energy workouts or meditation, Peloton offers a holistic wellness experience with thousands of classes to keep them motivated, from world class cardio and strength to yoga and meditation.

Global hospitality expert and author, Sonal Uberoi said: “Making wellness integral to your offering will transform and future-proof your business. You don’t need grand facilities, instead put guests’ needs front and centre.

“Peloton is personalising the wellness experience anywhere, anytime. With a Peloton Bike, guests can work out from the gym or their room, always with a sense of community. That is priceless and both affordable and achievable.” commercial.onepeloton.co.uk commercialsales@onepeloton.co.uk

*Based on a survey of approximately 800 subscribed Peloton Members who travel 3+ times per year - conducted by Peloton in August 2022.