OLAPLEX: Sleek style

Salon super brand OLAPLEX shows us how to style a look fit for the runway in a Create This Style.

Our humble beginnings started in a Californian garage, and since 2014, the brand quickly became a global sensation, paving the way for a completely new category of haircare called bond-building. Today, OLAPLEX is one of the largest independent haircare brands in the world with over 100 worldwide patents. Our scientifically

Top tips:

#1: No.9 has heat protection in it, so apply before blow-drying or using any heated tools.

#2: No.9 also contains style memory technology, so if you’re using it for a dry look, you can style and expect a level of hold.

#3: No.6 and No.7 really compliment No.9 and can be used together. Try mixing in your hands before applying instead of doing one after the other for maximum smoothing and added shine.

Products used:

• No.9 Bond Protector Nourishing Serum: A weightless, leave-in antioxidant serum to protect from pollution, heat, and future damage for shine, style memory, bounce back curls, tangle and static control.

• No.4D Clean Volume Detox Dry Shampoo: The healthy scalp dry shampoo with light-as-air dry cleansing technology for scalp and hair that feel just washed without buildup or powdery residue.

proven bond-building technology restores damaged and compromised hair by repairing it from the inside out. Simply put, this first-of-its-kind ingredient works two-fold to protect the hair from damage while simultaneously also being able to re-link the disulfide bonds back together. For all hair types, it provides immediate results to repair the five types of damage including chemical services, heat styling, mechanical damage, environmental damage and lifestyle or physiological changes.

OLAPLEX x Erdem AW23 Show Look:

Centre-partings and low ponytails were integral to the ERDEM show, which emulated the Victorian age as the period of inspiration. “We were inspired by the more riotous women of this century”, says hair stylist Anthony Turner, “and so when it came to the creation of these looks, perfection went out the window.”

One of Anthony’s creations was a wet look pony that added lustre and electricity to the ERDEM show and modernised its 19th century roots. Anthony created the models’ glossy un kept pony using OLAPLEX’s No.9 Bond Protector Nourishing Hair Serum all the way through dry hair before adding a mist of water, to create the appearance of ‘wetness’ whilst maintaining texture and hold. “No.9 can be used as a styling product when used on dry hair,” says Anthony, “and it works on all hair types, including afro and curly.” To achieve a wet look that is more wearable, Anthony recommends OLAPLEX No.7 Bonding Oil. uk.olaplex.com

Apply OLAPLEX No.9 liberally to dry hair, from root to tip.

Step one Step four

Use a curling iron to add texture and shape to the ponytail.

Blow-dry until product is dried into the hair.

Step two Step five

Apply OLAPLEX No.4D to the roots to add freshness and a little lift.

Put hair into a low ponytail, using a simple, discreet hair tie.

Step three Step six

To create a runway worthy wet look, apply more OLAPLEX No.9 and mist with water before disheveling strands to create drama.