Trend-setting

Staying on top of developments and advances within the hair and beauty industry is hugely important as a professional, as this knowledge is what will help you stay at the forefront of consumers’ and potential clients’ minds. As wedding season is upon us, here’s five trends the experts forecast to be big this year.

Glazed Donut Nails

We can’t take credit for this, it was our girl Hayley Bieber boasting the look on social media which seemed to drive the nation crazy, leading it to become her ‘signature look’ as one of the greatest beauty icons year after year. The TikTok trending ‘glazed donut nails’ are a combination of a pretty nude polish topped with a sheer, pearlescent coat. Proving as a great accompaniment to statement dresses, like a wedding gown, we predict this to be a hit with brides-to-be.

Dewy Skin

Also known as ‘glass skin’ – this seems to be growing in popularity amongst a vast range of consumers. The term simply refers to an exceptionally smooth, even-toned and lustrous complexion, so flawless that it appears like glass. On the biggest day of their lives, brides want their face to look seamless and this can be achieved through highlighters, specific liquid products and moisturising foundations. Something we’re seeing a lot of is using a moisture-rich primer or cream ahead of the makeup application to provide a dewy base for the final look.

Using sustainable products

With sustainability continuing to be the buzz word in 2023, it’s important that you’re doing your bit, as a professional, to make a conscious effort – no matter how big or small to contribute to an eco-friendly future for the hair and beauty industry. A simple way to do this in your bridal appointments is by switching out regular products for a sustainable alternative. Whether that’s using makeup brushes made from bamboo or recycled plastic, opting for refillable makeup products or choosing a brand based on their natural haircare range – all of these may seem minor, but will make a significant difference over time.

Mid-tone blushing

It seems that a previously shunned style has seen a serious revival - again, thanks to TikTok. Mid-tone blushing involves taking blush close to the under-eye and then blending it with a softer “midtone” shade. Providing a luxe, yet still subtle overall look, this is the perfect touch to tie all products together. Subtle soft flushes or exotic bold blushes can add life to brides in their dream wedding dress and will be sure to make an impact and stand out in the photos, which will last forever.

Glossy hair

Brides all over the country will want to ‘wow’ as they walk down the aisle this year and what better way to do that than by stunning their guests with gleaming locks. Glossy hair sitting perfectly under a veil is a statement in itself so, to achieve this for your wedding clients we advise using a clarifying shampoo, rinsing with cool water and using a shine serum. These steps together are bound to do the job and should result in clients returning to you for their post-wedding hair appointments, desperate to re-live the big day’s look.