Getting people in

How to get people to your salon for their wedding glam as told by Social Media Coach and Owner of Blossom Tree Social and Blossoming Hub membership, Sarah Hartley.

Finding more clients can feel like a lot of hard work especially if you’re looking for a specific type of customer such as bridal clients. Ideally you need to showcase the correct content to this specific audience, and meeting them face to face can help too. But how do you go about this? It may not be as overwhelming as you think.

Here are 4 ways to help you get more people into your salon for their wedding glam:

Showcase your work

Share all your bridal work on your social media and website so people can see how amazing it is. Try different effects, different camera angles, videos etc. Mix up your content on social media to keep your audience engaged. You could share before and after shots, videos on how you created the look and behind the scenes of your salon, so your audience know what to expect if they were to book in. By doing this, you are showing yourself as the expert and building trust with your audience, which means they are more likely to want to book in with you.

To target your ideal audience successfully and get your posts seen you need to be using bridal hashtags at the end of your caption. This helps people discover who you are by searching for specific things. Try being as specific as possible to your post and your business. Think about what your dream client would be searching for; for example, if you use #BridalHairStylist on your post, you’re more likely to be spotted against competitors.

Collaborations

Speak with local bridal companies you may be able to team up and collaborate in some way to ensure both businesses are benefiting, such as special packages or offers for clients. You could recommend each other to clients too. Try to build a relationship with these local businesses first by following them on social media, then you can engage with their content and establish a connection with them. After I would then approach them for a collaboration.

Bridal events

Have a search for local bridal events, as there’s usually lots to choose from. You can either attend the events to network with other businesses or find out if you can exhibit at one to help attract more potential clients. You could do some demonstrations, take leaflets, showcase photos of your work and meet and talk to potential clients. This is a great way to build trust and win more clients into your salon.

Share reviews

Showcasing what previous clients have to say about you and your work helps potential clients to see how amazing you are. Again, mix up your content; you could show a screen shot of a Google review, create a nice design in Canva and ask your clients to do a video review.

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@blossomtreesocial www.blossomtreesocial.com