Deeper than the surface

Five ways you can ensure your skincare offering is suitable for a range of clients.

Cater to all skin types

At home, your clients will use skincare products they have tried and tested to suit their skin, whether that’s a sensitive, dry, or an oily complexion. It’s important for your salon to cater to a variety of skin types so clients can reap the benefits from their treatments. Investing in a range of skincare products for each skin type means that your services will appeal to a wider clientele, helping to boost bookings and revenue whilst showcasing your expertise.

Cruelty free and vegan

Our industry is more inclusive than ever before, which means we are spoilt for choice on the range of vegan friendly and cruelty free high-end skincare products on the market. Marketing on social media that you offer animal and vegan friendly skincare services will help you reach a wider audience and benefit your salon’s reputation.

Knowledge on all skin tones

The ingredients and products for the most part remain consistent for all skin colours. However, being a salon with expertise surrounding skincare there are a few small differences to consider when choosing skincare for people with different tones of skin. For example, some clients might experience hyperpigmentation which results in dark spots and uneven tones and there are certain products which can help lessen this. It’s informative to research these differences to enhance your own understanding and benefit your client’s skin.

Retailing

After treatments a great way to increase your revenue is to offer the products you’ve used within your retailing section so that your client can take the salon experience home. With the cost of living crisis, it’s not necessarily affordable for your client to purchase a £50 bottle of serum or eye cream so, it could be helpful to look at cheaper alternatives you can offer clients for them to achieve similar results. Adapting to the current economic climate means you’ll retain your regulars who will appreciate you accommodating to their budgets.

Acne

People with acne can be nervous going to salons for skincare treatments due to scarring, soreness, or the possibility of it getting worse. With necessary training, you could open your treatments up to help those with acne which could help reach more clients. Acne treatments usually come in courses, meaning your treatments won’t be a one-off and will likely result in a loyal customer if delivered correctly.