Salon Magazine April 2024

Editor

Ailsa Newgreen ailsa@cimltd.co.uk

Managing Editor

Jade Evans jade@cimltd.co.uk

Publication Manager

Declan Wale

declan@cimltd.co.uk

Tel: 01795 509 112

Account Managers

James Davies jamesd@cimltd.co.uk

Api Somboongedd api@cimltd.co.uk

Rhys Roberts rr@cimltd.co.uk

Tel: 01795 509 112

Design and Production

James Taylor

james@cimltd.co.uk

Grant Waters grant@cimltd.co.uk

Administration Manager

Natalie Murray admin@cimltd.co.uk

Tel: 01795 509 103

Credit Facilities Manager

Gwen Lee

creditcontrol@cimltd.co.uk

Tel: 01795 509 103

Marketing Manager

Lucas Payne lucas@cimltd.co.uk

Sales Director

Tom Woollin tom@cimltd.co.uk

Chief Executive

John Denning

On the cover

Image Courtesy of Alma, Manufacturer of the NEW

SopranoTitanium Special Edition

www.almalasers.co.uk info@almalasers.uk

Device Name –Soprano Titanium Special Edition

Editor’s letter

The arrival of April brings a sense of anticipation for the warmer summer months ahead. After the inevitable gloomy British winter, I’m sure you’ll all agree that the arrival of April is like a breath of fresh air. Here’s hoping the April showers will be few and far between, providing us with a little taste of the summer to come…but who am I kidding? It is Britain after all!

With the emergence of warmer weather, the distant toll of wedding bells rings louder and louder, of course, wedding season is almost upon us! This month, with experts on hand, we delve into the world of weddings. Providing the hair and beauty industry with an influx of clientele, we look at capitalising on post-wedding marketing to retain those all-important customers.

As summer approaches, skincare routines must be adapted in accordance with the seasons to meet the demands of clients’ skin. Our skincare feature looks to provide tips on how to improve the treatment-to-retail revenue ratio in your salon without adding extra hours. We hear from industry and marketing experts to really give your salon the competitive edge.

Alongside our regular features, a Create This Style piece highlights a spring nail design that can be easily replicated to stay on top of changing trends and at the forefront of your clients’ minds.

I hope you enjoy another jam-packed issue of Salon, and please do get in touch if you have any feedback or exciting ideas you’d like to share.

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Contents

17 SKINCARE

Industry experts guide us through how to increase the treatment-to-retail revenue ratio, to really give your salon a competitive edge.

30 LATEST PRODUCTS

Head to page 30 for our favourite products this month for your salon.

48 ESSENTIAL 5

We explore five ways having the correct equipment can enhance your client’s manicure.

55 WEDDINGS

With the help of industry experts, we delve into the world of weddings, explore the best ways to prepare your salon for the wedding season, and capitalise on post-wedding marketing.

72 EDITOR’S DAY OUT

Come backstage with our editor at London Fashion Week, thanks to Schwarzkopf Pro.

Sofia Richie Grainge, New SkinCeuticals global brand partner

SkinCeuticals, the brand recommended by 9/10 dermatologists in the UKI, is excited to welcome model and entrepreneur Sofia Richie Grainge –as its new global brand partner. Richie Grainge exemplifies the values of SkinCeuticals with her passion for scientific skincare and her confidence in dermatologist expertise. A trusted voice for a new generation of skincare savvy audiences, Richie Grainge will help educate about the power of SkinCeuticals skincare approach, backed by science, and powered by aesthetic doctors.

“As a skincare-enthusiast, SkinCeuticals was first recommended by my dermatologist. After learning more about it, collaborating with the brand came naturally. I have always had a deep passion for skincare and finding the perfect set of products that are not only effective, but also complement my day-to-day routine.” - Sofia Richie Grainge.

“We are beyond thrilled to welcome Sofia as a brand partner. Sofia’s high standards for skincare innovation and her confidence in dermatologist expertise perfectly embody the values of SkinCeuticals.” – Julien Chardon, Global General Manager, SkinCeuticals. www.skinceuticals.co.uk

HOB wins national apprenticeship award

HOB Salons has proved its apprenticeship programme is not only the best in hairdressing, but across a diverse range of industries, after winning a prestigious Annual Apprenticeship Conference (AAC) Award.

HOB Salons impressed judges with its commitment to supporting apprentices both within its own company and externally via the highly sought-after Apprenticeship Academy programme. The programme offers external training for apprentices aged 16 and over from salons across the UK. It is recognised as a trailblazer within the hairdressing industry, providing the perfect springboard for those looking for a fulfilling career in hairdressing or barbering. Now this recognition has extended beyond the hairdressing industry thanks to its AAC award.

Natasha Grossman, HOB Salon’s CEO, said: “We were winners of one of the biggest awards of the night. Thousands of people entered these awards from across the UK and from every industry within the apprenticeship sector. It feels incredible to be named winner of the SME Apprentice Employer of the Year. Our vision was, and still is, to have a company and an industry full of future stars.”

www.hobsalons.com

The 23rd Charlie Miller Achievement Awards

A much anticipated and prestigious annual event, the Charlie Miller Achievement Awards took place on Sunday, March 3rd, in The Inspiration Suite at The Village Hotel, Edinburgh. Created to recognise and reward team members who excelled throughout the previous year, teams from all 4 salons celebrated together as 25 individual awards were handed out.

A highlight of the evening was an award dedicated to honouring Salon Director Richard Beggs for an incredible 30 years of continued service with the company. The Long Service Award was a heartfelt token of gratitude for his unwavering commitment.

Emphasising the importance of the Achievement Awards in their calendar, Joint Managing Directors Jason and Joshua Miller commented, “The Achievement Awards are a time to celebrate the hard work and dedication of our teams. It’s our opportunity to express gratitude for everyone’s tireless efforts and continued support. We are privileged to have such a fantastic group of individuals working with us, and their success is undeniably our success. We appreciate each and every one of them.”

The company introduced a new award this year in memory of friend and colleague Cat Nicholson, who passed away last year. The Cat Nicholson Award was created to recognise growth in creative contribution to the business. This inaugural award was presented to Lauren Tait and Molly Rufus for their artistic successes at last year’s L’Oréal Colour Trophy. www.charliemiller.com

NHBF responds to spring budget announcement

On Wednesday, March 6th, Chancellor Jeremy Hunt announced the Spring Budget in the House of Commons. The key points include a VAT registration threshold increase from £85,000 to £90,000 from April 1st, a cut to National Insurance by 2p from 6th April, and a continuation of government funds for those struggling with cost-ofliving pressure for another six months.

Caroline Larissey, Chief Executive at the National Hair & Beauty Federation said:

‘We’re pleased that the Government has answered our call for changes to VAT with the raising of the VAT threshold, taking into account inflation. However, there’s more to do. We welcome further discussions with HM Treasury around future VAT reform to ensure a fairer system and to help level the playing field in the hair and beauty sector, including options for reduced rates and tiered rates around the threshold.

However, the silence was deafening on support for apprentices. National Insurance (NI) cuts will benefit the self-employed but where is the support for employers? With wages rising in April, few small and micro sector businesses can afford to take on staff and apprentices and grow the sector. We call on the government to support these businesses, largely female entrepreneurs, bolstering the high street and championing wellbeing in the community’.

www.nhbf.co.uk

Hair Free in Record Time

Changing the game of the hair removal industry, we hear from Alma Lasers regarding the launch of their special edition Soprano Titanium, the fastest laser hair removal device.

Please introduce us to the brand and what it strives to achieve.

For over 20 years, Alma has been a world-leading provider of energy-based solutions for the surgical, medical aesthetics, and beauty markets in over 100 countries. Now it is your turn. Last year, Alma opened a direct operation with a phenomenal team to increase support for customers. Testament to this is the state-of-the-art training centre, Alma Studios, overlooking St. Paul’s Cathedral.

To address yours and your patients’ needs, we harness over 20 years of research and development. A key part of our DNA.

Our extensive portfolio of proven

effective aesthetic devices is propelling the industry towards a transformative future, enabling vast in-clinic capabilities with maximum efficiency.

Please introduce us to your latest launch, the Soprano Titanium Special Edition.

Experience hair removal redefined with the ground breaking Soprano Titanium Special Edition. This innovation shatters speed barriers, reducing treatment times by up to 20% thanks to the revolutionary Trio MAX applicator.*

Trio MAX boasts a massive 4cm² treatment area, tackling larger areas in a fraction of the time. But speed isn’t the only win. Soprano Titanium’s signature

triple-wavelength technology (755nm, 810nm, 1064nm) remains at the core, ensuring effectiveness for all skin tones.

Comfort is paramount too, and Alma’s proprietary SHR™ technology delivers virtually painless hair removal, further enhanced by the advanced ICE™ Plus cooling system within Trio MAX.

What makes the Soprano Titanium Special Edition different from competitors’ machines?

Speed Demon:

The Soprano Titanium Special Edition blows the doors off traditional hair removal speeds. Thanks to the innovative Trio MAX applicator and its massive

4cm² treatment area, you can experience sessions that are up to 20% faster compared to many other machines on the market.**

Triple Threat Technology:

Unlike most hair removal devices, the Soprano Titanium Special Edition wields a unique triple threat. It combines three powerful wavelengths (755nm, 810nm, and 1064nm) simultaneously. This broad-spectrum approach targets hair at various growth stages, maximising effectiveness. Plus, it works on all skin tones, meaning you never have to turn anyone away, and it is a year-round treatment.

Comfort Never Compromised:

Speed and effectiveness are fantastic, but Soprano Titanium Special Edition prioritises comfort too. It retains the signature SHR™ technology, renowned for virtually painless hair removal. The Trio MAX applicator further elevates this experience with its advanced ICE™ Plus cooling system.

Clinically Proven Results:

Soprano Titanium Special Edition isn’t just about hype; it’s backed by clinical research. This translates to effective treatments with a high safety profile and proven results.

How does the Soprano

Titanium benefit salon owners?

The Soprano Titanium Special Edition positions your salon as a leader in effective and comfortable hair removal solutions. This is a huge competitive advantage and enables salon owners to command a premium price for the services.

With the Soprano Titanium Speical Edition, clients will have a more efficient and pleasant experience, making selling a full course easy. Clients will be attracted to the fact that the Soprano Titanium Special Edition is effective for all skin tones due to the combined triple wavelength, leading to an expanded client base for owners.

Please discuss the technology involved with the Soprano Titanium. The Soprano Titanium Special Edition

boasts several key technologies contributing to its effectiveness and speed in hair removal:

Triple Wavelength Power:

It uses three lasers simultaneously (755nm, 810nm, and 1064nm) to effectively reach different hair depths and work on all skin tones.

755nm offers high absorption of melanin, making it ideal for light and fine hair. The 810nm has a great balance of absorption in melanin and deep penetration for safety and efficacy. The 1064nm is characterised by lower melanin absorption, making it ideal for darker skin types. It also offers deep penetration, targeting the bulb and papilla of the hair follicle, leading to highly effective hair removal.

SHR™ for Comfort:

Gradual heating and targeting the hair bulge minimise pain compared to traditional lasers.

ICE™ Plus Cooling:

A chilled sapphire tip and spray keep things comfortable during treatment.

Trio MAX Applicator (Special Edition):

This large applicator covers more area faster, thanks to its size and optimised design for continuous gliding treatments.

How can our readers work with you?

Alma wants to work with all salons interested in hair removal, whether you have no devices or plenty. We have incredible support, no matter where you are in your journey. Get in touch with our fantastic team: www.almalasers.co.uk or info@almalasers.uk

*Validated by ‘Sapio Research’, an independent global research agency, when compared with leading global laser hair removal brands

**Valid in SHR in-motion mode and high fluence levels.

Have a Brows…

Featuring as this month’s Rising Star, @browmuseuk discusses her tips for standing out, becoming a Saint and Serenity angel artist and her hopes for the future.

When did you notice your passion for brows and lashes?

My passion for brows started when I was a young teenager. I was obsessed with doing my own and other’s makeup. The part I was most excited for was the brows and eyes. I studied makeup at college, but then decided I would rather focus on eyebrows. So, I did! I trained in brow waxing and tinting in 2020 and, from there, my passion grew. I’ve always loved watching lash lifts being done and the insane difference they make, so I decided to train in 2021. Since then, I have trained in HD brows, henna, hybrid brows and lamination. I love the number of different brows and lashes I come across, making all of my clients feel and look beautiful and confident.

How did you find your style, and what are your tips for other lash and brow specialists trying to stand out?

Other than a lash lift, brow lamination is my go-to treatment. I love a fluffy front, and something more natural towards the tail of the brow. I figured out my style by doing the treatment on lots of different brows; that way, you can find how you personally like the hairs to sit depending on the brow you are working with.

For others trying to stand out, my biggest tip is to just be yourself. Find your own style of doing your treatments and show it off! Some days, you may come across some brows and lashes that you thought didn’t turn out the way

you expected, but don’t let that get you down. It won’t always be perfect; keep going and stay positive!

Another tip is to never stop learning. I love to do as much training as I can, and take part in other technician’s masterclasses, as you can always learn something new.

What would you describe your speciality as, and how did this define your target audience?

I’d describe my speciality as natural and defined. I pride myself on always being honest with my clients about what I think would work best, in my professional opinion. I do love a bold, out-there brow, but, most of the time, minimal and

natural is my favourite. The saying “less is more” is extremely appropriate here, as a simple tint and tidy on a client still makes a massive difference.

Social media marketing is key to increasing a beauty professional’s client base. How did you grow your following, and what content works best to increase bookings?

I am still trying to grow my following, but the following I have comes from being consistent and not putting too much pressure on myself. As well as posting before and after photos, I find posting pictures of the brands I use to be aesthetically pleasing, as it breaks up my feed. Making it clear where you’re located also helps increase bookings, while tagging brands used is another great way of getting exposure.

What are your goals for the future, and how do you plan on achieving them?

In the future, I would love to train in more treatments, especially SPMU. I have always had an interest in this part of the industry, and it’s just having the courage to do it. I’d also absolutely love to have my own little space, which gives a warm, comfortable feeling to my clients.

Another dream of mine is to host my own masterclasses to help other brow and lash technicians. However, this is very far out of my comfort zone and, as such, I have a slight fear of this at the moment. One goal of mine is to stop thinking that way and go ahead with my dreams.

How did you start working with Saint and Serenity, and how has it improved your business?

In June 2023, I became an angel artist for Saint and Serenity; they had recently launched their angel affiliate programme, so I had to apply right away. For years, I have loved their products and the luxury feel the brand emits, from the texture to the smell. I use Saint and Serenity products in every treatment, and I would never go without them. The products add a luxury feel to my services and, even better, they keep my clients’ hair and skin in amazing condition! @browmuseuk

Salon of the Month

Samantha Cusick London, Fitzrovia

It’s about creating a salon experience that’s not just beautiful on the outside, but also good for the world.

Following the success of Samantha Cusick London in Notting Hill, the Fitzrovia location opened its doors in 2021. The Fitzrovia salon, renowned for expertise in colour and balayage, offers a space where clients and team members alike feel a strong sense of belonging and community. Committed to not only creating exceptional hair transformations, but also cultivating an environment where everyone feels valued, this truly emphasises the salon’s commitment to excellence and inclusivity.

For the team at Samantha Cusick London, stylists that align with their core values, their “vibes,” are essential! Standing for vitality, integrity, being yourself, empowerment and solidarity, the team searches for individuals who have a collaborative spirit that fosters strength and growth. From the team, to the environment, to the clients, a commitment to integrity ensures actions reflect promises, values everyone’s input, and supports every staff member to be their authentic self. Empowerment encourages team members to use initiative, with solidarity highlighting the importance of supporting each other because teamwork is crucial for achieving dreams.

Sustainability within the salon isn’t just a trend, it is deeply integrated into the core of salon practices to foster environmental and social sustainability. Samantha carefully considers the environmental impact in every decision made, from the products used to waste management, aiming to contribute positively both to the planet and the community around us. Samantha shared, “It’s about creating a salon experience that’s not just beautiful on the outside, but also good for the world.”

At Samantha Cusick London, clients rave about the personalised touches, along with the genuinely caring atmosphere. Clients note how each visit feels tailored to their specific needs, from the detailed consultation to the finished look. A sense of community combined with the skilled team’s ability to listen and deliver on hair goals makes the experience memorable!

Recognising the need for downtime in this constantly switched-on world, Samantha Cusick London have launched ‘silent appointments‘, to offer clients the chance to relax, refocus and read, ensuring a peaceful and rejuvenating experience within the salon. This innovative offering aligns with the salon’s commitment to creating a welcoming, fun atmosphere that caters to the diverse needs of clients.

In designing the salon, the aim was to create a welcoming

atmosphere that stepped away from the typical minimalist style. Opting for a mid-century maximalist aesthetic for its timeless appeal ensures the space won’t date quickly. The interior choice for the salon was also strategic for making the salon ‘Instagrammable’, encouraging clients to share their experiences and boost brand exposure organically. Typically, the salons are refreshed every three years, with design and layout planned thoroughly to enhance the client journey and employee workflow, ensuring no details are overlooked!

The team understand the importance of the unique client journey, beginning with the discovery of the salon and continuing through staying connected after treatments have finished. This approach, alongside the welcoming, inclusive atmosphere, mid-century maximalist aesthetic and commitment to client experience, truly sets the salon apart. By fostering this ongoing connection, a more personalised and engaging experience is created for clients.

Social media is an indispensable feature of modern business, and is an aspect that Samantha Cusick London have leveraged to its full extent. The online presence and branding on social media have enabled the salon to attract and engage clients, contributing significantly to brand expansion. Samantha shared, “Through social media, we’ve been able to showcase our unique salon experience and the results of our work, and to connect with our community, making our online presence a vital tool in building and maintaining our client base.”

Social media remains at the forefront of the salon’s strategy for future growth, with a special emphasis being placed on leveraging influencer marketing to reach an even wider audience. The success that enabled the expansion to three locations was largely fuelled by a strong digital presence.

For the salon, the biggest milestone so far has been the successful expansion into three locations! The evolution of the brand truly demonstrates the team’s hard work and community support. Samantha shared, “It’s like, wow, we actually did that!”

Looking ahead, Samantha Cusick London is excited to grow further, both physically and digitally. An increase in collaborations with influencers is on the horizon, to spread the word about the salon and create an even smoother experience for clients through technology. Keeping the Samantha Cusick London vibe going in salons and ensuring the community remains engaged with more happy clients is the dream the team is chasing!

@samanthacusicklondon

Recognising the need for downtime in this constantly switched-on world, Samantha Cusick London have launched ‘silent appointments.’

Face the Facts

Your clients are after results and love personal recommendations for products from you, their chosen beauty expert. Our skincare feature provides tips on how to improve the treatment-to-retail revenue ratio in your salon, without adding extra hours.

Looking for ways to increase revenue in your salon? We are on hand with comments from industry experts and salon marketing experts to explain how to capitalise on skincare retail opportunities. While skincare retail is an important source of revenue within a salon, it also provides a more comprehensive service to clients by educating them on how to maintain their salon treatment at home. Thus, not promoting retail effectively may actually be disadvantaging your client.

Retail in a salon enables the client to maintain and prolong the benefits of their salon treatment from the comfort of their home. Extending the client experience beyond the salon environment provides salons with the

Not promoting retail effectively may actually be disadvantaging your client.

ability to increase revenue, enhance client loyalty and create a name for themselves as a destination for superior skincare. According to Lisa Kelly, Owner and Founder of Salon Solutions, “Building multiple income streams for your salon is crucial to ensuring you

are building resilience into your salon business model.” This idea is furthered by Liz McKeon, Salon Business Expert and Founder of the International Business School, who explained, “There is an unlimited potential to increase turnover and improve cash flow within the salon by focusing on and increasing retail sales.”

A key ingredient of the salon-client relationship is trust, which in turn provides clients with confidence to return to your salon and listen to the advice you provide as an expert! Lisa stated, “When clients receive advice from a trusted member of staff, they are getting value far beyond what they would get from a high-street store.” Which, in turn,

encourages clients to shop directly at your salon.

Getting clients to increase their retail spend per visit can be a challenge; therefore, it is paramount to use the products during treatments, where possible, to showcase the skincare in action. Hands-on experience with the product, seeing, smelling and feeling the effect of the product on their own skin, will make clients more likely to invest. To upsell effectively between treatment and retail, Lisa explained, “The relationship should be made clear to the client between the products used in the service and why the same or complimentary product is being recommended to enhance home skincare.” Lisa continued, “An effective sales technique is to recommend 3 to 5 products; then it is more likely that your client may buy 1 or 2 products, rather than offer just 1 product, which is easier to turn down,” acknowledging the difference between recommending and selling.

A further incentive for consumers is the introduction of a loyalty programme.

Victoria Mountford, Sales Director for Murad in the UK and Ireland, suggested implementing a loyalty scheme to increase consumer retail spend. Victoria shared, “Loyalty schemes help clients feel valued, and having regular offers helps keep the customers engaged.” Loyalty programmes enable clients to be informed about new launches in advance and receive tailored discounts, fostering repeat business for salons.

It isn’t just the products for sale that impact retail opportunities, product positioning is a considerable factor too. Considering a typical salon or spa, the layout is favourable for treatments,

An effective sales technique is to recommend 3 to 5 products; then it is more likely that your client may buy 1 or 2 products.

and retail space is usually the last consideration. A salon that devotes just 10% of its space to retail opportunities can expect retail sales to make up 10% of its total income. With this in mind,

salons should concentrate on optimising the use of space, lighting and displays to highlight available products.

Jayne Austin, Business Development Manager of Matis Paris, encouraged, “Make sure all displays around the salon are fresh, clean and updated regularly.” This idea is supported by Lisa, who shared, “The visual impact product placement can have on your client brand experience cannot be understated, as it is crucial to maximising your in-salon retail sales.” Considerations should be given to the quality of cabinetry, the impact of lighting and product presentation. Importantly, shelving for fast-moving products should be placed at 1.6m to remain in the consumer’s eye line.

To ensure your retail display is engaging for your clients, Liz suggested, “You may need to take some photos

of your retail displays from different perspectives to see your salon as your clients see it!” Continuing on the theme of retail display, Jane Saint, +maskology Expert, National Trainer and merchandiser, emphasised, “It is crucial to avoid stagnation, as clients may become disinterested if promotions and window displays remain unchanged.” An initiative of ‘Team Product of the Month/ Week’ is an exciting display to have in the waiting area to keep clients engaged with retail offerings.

For salon staff, Victoria noted, “Knowledge is power, and education is key to this.” Having staff that fully understand the product being sold generates trust with the client, encouraging clients to listen to, and engage with, what the therapist shares about their skin, increasing the chances of retail sales. Jayne shared, “Consumers are so much more knowledgeable today and, as therapists, we need to stay one step ahead.” A vital way of ensuring staff are knowledgeable about the products being sold is by encouraging staff to use the products themselves, becoming enthusiastic ambassadors without even trying! Lisa explained, “Staff should be encouraged to use the products themselves to acquire confidence, which will ultimately spill over into informal discussions with the client.” Importantly, each team member is in a unique position to leverage an existing client bond, or create a new one, generating incremental value for your clients and your business.

For salons struggling to increase sales and revenue, setting targets and incentives can be an excellent

Shelving for fast-moving products should be placed at 1.6m to remain in the consumer’s eye line.

place to start. Leigh Wilson, Head of Sales for IMAGE Skincare UK, shared, “Offering incentives such as bonuses, commissions or rewards not only drives sales performances, but also fosters a culture of excellence and teamwork.”

Leigh also stressed the importance of understanding what motivates your staff to encourage continuous improvement, and Victoria shared this idea, as she explained, “Having a focus to drive activity is imperative.”

When training staff on sales and retail, it must be considered that not all therapists are comfortable with sales or consider it part of their role. Jane noted, “Some may feel pressured, especially if they’re not naturally confident in retail sales. Ultimately, it’s about fostering a conversation and sharing knowledge.”

Leigh offered a solution to this issue, stressing “Therapists must overcome the barrier of selling and look at it as part of the treatment, not a separate process.”

It’s no secret that skin changes as you age, making anti-ageing one of the main skincare concerns in the UK. Despite this, research demonstrates that there is no quicker way to turn older clients away

than by treating them as old clients! In light of this, Leigh shared, “It’s less about capitalising on ageing, and more about fostering an understanding and building relationships to understand client concerns.” This will naturally increase sales through trust. With an ageing population having the all-important disposable income, these are clients you want to keep! Jayne suggested, “Look at running special promotion times for retired or over-65s, when they can utilise times that may not be too busy.” In terms of products, Danielle Featherstone Price, Founder and Director, Beauty Triangle International, introduced beta-glucan as the new kid on the block! Danielle shared, “Beta-Glucan neutralises pesky free radicals and fights premature ageing, keeping skin looking fresh and youthful for years to come.”

Skincare retail for a salon is a vital, reliable source of income, even during periods of low client traffic. Retail fosters the ability to increase average spend per head and build client loyalty through ensuring your clients receive the correct homecare, thus being an essential part of salon life that shouldn’t be overlooked.

Body Sculpting in Synergy

The team at Zemits UK conducted a case study on how body-sculpting technologies work in combination to enhance results.

In recent years, the pursuit of sculpted figures and shaped appearances has seen a remarkable shift towards non-invasive technologies. With advancements in aesthetics, individuals seeking to refine their bodies increasingly turn to non-surgical alternatives for fat reduction, skin tightening, muscle toning, and cellulite reduction. These methods offer a safer, more accessible, and often more affordable approach than traditional surgical procedures.

Non-invasive body-sculpting techniques harness the power of light, radiofrequency, ultrasound, and electromagnetic energy to target specific areas of concern without incisions or downtime. Unlike invasive procedures such as liposuction or surgical lifts, noninvasive treatments allow patients to achieve noticeable improvements with minimal discomfort and a significantly reduced risk of complications.

Among the most sought-after benefits of non-invasive body sculpting are its versatility and ability to address

multiple concerns simultaneously. Whether it’s stubborn pockets of fat, loose skin, an absence of muscle tone, or the appearance of cellulite, these technologies offer comprehensive solutions that cater to individual needs and preferences.

The increasing demand for non-invasive treatments has spurred significant advancements in the

field, leading to the development of combination protocols that synergistically enhance results. By combining different modalities, practitioners can customise treatment plans to target specific areas, achieving more significant and longerlasting client outcomes.

This article delves into the efficacy of a combination protocol for body sculpting, examining the results of a recent case study to evaluate its effectiveness. By integrating cutting-edge technologies and a personalised approach, this procedure represents a paradigm shift in non-surgical aesthetics.

Results are the primary factor influencing clients’ choice of a salon or beauty establishment, as they seek visible results when turning to the aesthetic industry.

Non-surgical body sculpting with Zemits UK technologies

The case study was conducted with a female, age 25, of stable weight and a healthy lifestyle who requires one or

more of the following:

• abdomen fat reduction

• skin tightening

• muscle toning

• water retention reduction

Examination and patient goal

• Waist: 80 cm

• Leg: 57 cm

• Hips: 99 cm

• Below waist: 91 cm

Our primary focus is to address specific areas of concern, targeting problem areas locally to achieve desired improvements. We aim to enhance skin tone and elasticity, promoting a more youthful and rejuvenated appearance. We strive to minimise excess water retention and effectively reduce swelling, ensuring a smoother, more contoured silhouette.

For our study to improve skin condition and body contouring, we have selected the Zemits Demeter 2.0 pressotherapy device for powerful lymphatic drainage. Distinguished by its 44 development channels, this model is the most advanced in the Zemits lineup. With almost double the channels compared to other models on the market, the Zemits Demeter 2.0 ensures thorough coverage, targeting the entire body.

Pressotherapy, as provided by the Zemits Demeter 2.0, offers an ideal solution for our holistic figure modelling courses. This procedure not only enhances blood circulation and promotes lymphatic drainage but also facilitates the elimination of excess fluid, metabolic byproducts, and toxins from the body. It’s important to note that active lymphatic drainage constitutes a

vital stage in cavitation protocols, making it an indispensable component of our weight loss regimen.

We utilised the Zemits Bionexis Lite sculpting machine to localise problem area treatment, harnessing its versatility as a 5-in-1 device ideally suited for our needs. Utilising cavitation technology, the Zemits Bionexis Lite targets the fat layer, breaking down fat cells by applying ultrasonic waves. This process facilitates the gradual elimination of unwanted fat from the treated areas.

The device incorporates vacuum roller massage with Endo RF technology. This

innovative approach combines vacuum therapy, mechanical massage, and RF skin tightening with infrared heat, delivering a comprehensive experience. The synergistic effects of these modalities enhance circulation, lymphatic drainage, and collagen production, leading to improved skin tone, texture, and firmness.

Compared to traditional vacuumroller massage techniques, the Zemits Bionexis Lite’s synergetic approach offers significantly superior results.

The results

The total course consisted of 6 cavitation treatments on the abdomen and legs and 7 pressotherapy sessions.

• Waist circumference: minus 7cm

• Lower abdomen: minus 11cm

• Hip circumference: minus 6cm

• Tights circumference: minus 7cm

Choosing the best technology for each application can be challenging. As with most aesthetic treatments, a combined approach is key to achieving the best results.

Zemits UK offers the broadest portfolio of devices for body sculpting, including cryotherapy, radiofrequency, muscle stimulation, and lymphatic drainage.

@zemits_unitedkingdom

The Ultimate Mobile Workstation

MYKITCO has launched two limited edition makeup bags that will bring ease and convenience to your makeup kit! We asked all the important questions about these products, so you don’t have to...

Who are MYKITCO?

Co-founded by celebrity makeup artist James Molloy, MYKITCO was founded in 2015 with a mission to be the leading makeup kit brand across the globe. After co-founder James Molloy left his role as the Asia Ambassador for MAC Cosmetics, he spotted a gap in the market to create high-quality, industrystandard tools at an affordable price. Powered by putting the fun in functional, all MYKITCO products are curated with makeup artists in mind.

Why have you designed these limited editions?

As a busy makeup artist, we know that our world changes daily, and our makeup kit needs to be adaptable and ready for anything. The iconic MY BRUSH BUDDY is loved by over 40,000 makeup artists across the globe, so we wanted to provide a way of enhancing its functionality for our community. It was

super important to provide a mobile workstation that can keep up with the job and keep you organised while on the go. These bags give you endless options to pack and organise, whether you’re at your makeup station or busy on set!

Who are they designed for?

They are perfect for all busy artists in the industry who are in need of a reliable workstation that is as versatile as them!

MY BIG BRUSH BUDDY BASE: DELUXE EDITION is the ultimate kit solution for a bridal makeup artist, while MY SMALL BRUSH BUDDY BASE: DELUXE EDITION is designed with a salon-based artist in mind.

What features will benefit me?

One of the features we know you will love is the large back pocket in MYBIG BRUSH BUDDY BASE: DELUXE

EDITION, which is perfect for storing your face and eyeshadow palettes securely for travel while also being kept at a quick and easy access once placed on your workstation. Another amazing feature is the dividers found in the side pockets of MY SMALL BUDDY BASE: DELUXE EDITION that allow you to micro-organise your must- have products and keep them secure whilst on the go. All DELUXE BASES come with three different straps for you to change whenever you need! Offering a short handle that allows you to move from workstation to workstation with ease, while the neck strap has a foam finish to make it super comfortable to carry and grab products quickly and with ease. The beauty truly lies in the functionality of these bags!

Website: www.mykitco.co.uk

Instagram: @mykitco

Facebook: MYKITCO

LaminatIN’ or OUT

Trends in beauty come and go with the seasons, but brow laminations seem to have stood the test of time. The experts at HD Brows talk us through this trend and whether training and products to deliver this style are a worthwhile investment, or whether this is a trend that is likely to end.

While it seemed like full, fluffy and freshly laminated brows were here to stay, recent shifts in the industry might mark the twilight of an era for brow lamination.

From its meteoric rise as the go-to solution for achieving those perfectly groomed, feathery brows, to whispers on TikTok about its potential decline alongside the ‘clean girl’ aesthetic, it seems that brow lamination might be on its way out.

However, there’s no need for brow lamination artists to fear; this particular look may be showing signs of slowing down, but these techniques can still be a core part of your treatment offering.

Is brow lamination over?

The ever-evolving landscape of social media has long dictated the current on-trend looks. With the rise of TikTok and fast-paced content, trends seem to be turning over quicker than ever before.

Despite the ‘clean girl’ aesthetic only coming to popularity within the last year, TikTok users have been vocal about their departure from this clean, polished look that heavily featured laminated brows and natural, dewy skin.

Beauty lovers and professionals alike have predicted that 2024 will be the year we will start to look back on overly lifted brows in the same way we look back on the super-thin brows of the 1990s.

Redefining brow lamination

There’s no need to start regretting the investment you’ve put into your brow lamination training and products. While it’s possible that people will start to step away from exaggerated, brushed-up brows this year, that doesn’t mean the principles of lamination are now redundant.

Professionals can repurpose these techniques, focusing on enhancing and correcting natural brow shapes rather than strictly adhering to the laminated look.

The evolution of brow lamination

What many clients don’t realise is that brow lamination is the name for a technique used by beauty professionals to set the hair bonds in their desired position, and it can actually create any look you want.

Enter the newest trend on the beauty block: baby brow lamination. This technique takes inspiration from its predecessor, but with a softer, more subtle approach.

Baby brow lamination strikes the perfect balance between natural and laminated brows. During this treatment, only the front section of the brow is laminated. This creates a soft, fluffy effect at the front of the brow, while the rest can be shaped and then either kept natural or finished with your favourite HD brow products.

Suitable for acne, rosacea, scars, pigmentation and skin redermalisation treatment

No downtime

Suitable for all Fitzpatrick Types

Can be used all year around

FREE WEBINAR TRAINING WITH PRODUCTS PURCHASE

Get Summer Ready with HIVE®

Sure to become a firm favourite with clients this summer, the HIVE® SuperBerry Blend range provides a full waxing treatment solution for fantastic results professionals are accustomed to from HIVE®. Packed with potent superfoods Cranberry, Blueberry, Goji Berry, and Acai Berry and rich in antioxidants and anti-inflammatory properties, it delivers hair-free results while aiding skin revival. The vegan-friendly and paraben-free formulas are further enhanced with organic juniperberry oil, making them ideal for clients with sensitive skin.

www.hiveofbeauty.com

Blown Away!

Creating the smallest hair dryer with powerful precision meant doubling down on the core technology within the Dyson Supersonic™ hair dryer – particularly heater technology, motor performance, and attachments – re-engineering a machine to deliver precision for professionals in an entirely new form factor. The Dyson Supersonic r™ Professional hair dryer is 30% smaller and 20% lighter.

www.dyson.co.uk

Mirror Mirror on the Wall

New from Salon Ambience, handmade in Italy, is the Eclipse mirror with a geometrically perfect shape and a practical, functional laminate worktop with an integrated hairdryer holder and LED backlit. Available in various wood finishes to blend seamlessly with your salon interiors.

www.salonambience.com

Goodbye to Damaged Hair

JOICO, unveils its latest breakthrough: Defy Damage IN A FLASH is a transformative rinse-out treatment designed to build bonds and fortify hair structure in just 7 seconds. Harnessing the power of Defy Damage technology, this liquidto-crème formula delivers an instant transformation. This damage-defying treatment starts building bonds with the first shampoo application.

www.joico.com

For the Curly Girls

Create defined volume, texture, and body with the new OSMO IKON Extra Body Acid Wave Perm. This vegan-friendly formula combines natural processing with intense conditioning agents to help replenish the hair for healthy-looking shine, greater styling control, consistently predictable results, and true-to-rod sized curls without the need for dryer heat.

www.osmo.co.uk

DysOn-Trend

In this exclusive editorial, we hear from the hair-care experts at Dyson to understand how technological advances can help support current industry trends.

Cost of Living

With the cost-of-living crisis not relenting, Brits are being forced to make further cuts to their expenses. Being more mindful of what they spend their limited disposable income on, visits to the hairdresser have been vastly reduced.

By using faster, more efficient tools, professionals are able to book more appointments by shortening each session. Having faster changeovers between clients can help support salons, as many struggle with rising operating costs due to fewer appointments.

Consumer Needs

According to an independent study, out of 35,000 hair salons in the UK, only 302 cater to coily and natural hair textures. Keeping up with consumer needs by ensuring salons are fitted with tools that are made for different hair types will benefit professionals and clients. Dyson technology is engineered for all hair types, meaning clients are left with healthier hair and an improved experience.

Natural Beauty

Following the years of lockdown, we have seen a more natural trend take the beauty world by storm, from the ‘clean girl aesthetic’ to the ‘curly girl method’. As part of this, hair health has taken centre stage, and temperature control is an important factor in maintaining hair condition to avoid excessive heat damage.

Through advances in technology, modern hair tools are fitted with sensors to ensure the temperatures are never high enough to damage hair. Just like the rest of Dyson’s hair care machines, the Dyson Supersonic r™ Professional hair dryer is equipped with intelligent heat control. A glass bead thermistor works in tandem with an embedded temperature sensor within the heater – measuring air temperature up to 20 times a second

to prevent extreme heat damage and protect natural shine.

Dyson’s global styling ambassador, Larry King, describes how having the right professional hair care tools is essential in creating those ‘on trend’ looks, “Today, my clients are much more interested in maintaining the condition of their hair between salon visits. With greater exposure to information about hair health, I’ve seen people move away from extreme heat; they’re wanting more protective styles or ‘lived in’ looks that can last without too many touch-ups.“

Professionals

Professionals want products that are

designed and created by their peers and are more durable than consumer products. Having the right products to hand that are designed for professional use is crucial for hairdressers. Investing in professional equipment that is purposefully engineered for consistent and regular use, thus being more costeffective in the long term. We are seeing more professionals looking for that stamp of approval from industry experts, and that level of expert quality is sure to continue to be a priority in the years to come.

@dysonhairpro

Sustainability Leaders

With salon equipment reflecting heavily on a business’ sustainability, we hear from REM Earth, regarding the significance of their eco manufacturing process, the dangers of greenwashing and how furniture sustainability can be seriously overlooked in a salon environment.

Sustainable furniture manufacturing is a crucial aspect of promoting environmental responsibility and reducing the negative impact of furniture industry on the planet.

REM Earth have adopted practices that prioritise the use of eco-friendly materials and minimise waste. As a measure of success, the carbon footprint of the Willow Styling Chair, is just 65 Co2, compared to a far eastern import measuring circa 148 Co2.

One of the key challenges in sustainable furniture manufacturing is the prevalence of greenwashing, referring to the deceptive marketing tactics used by companies to make their products appear more environmentally friendly than they are. Greenwashing misleads consumers into believing they are making sustainable choices, when, in reality, they aren’t.

There are now a number of certifications and accreditations to help identify good products from bad in terms of sustainability:

• Sustainable Materials – Woods and Packaging sourced from Sustainable Managed Forests

• WRAS – Regulates plumbing componentry and ensures it is approved to combat water contaminants e.g. Legionnaires Disease.

• POP’s Free – Ensures that materials used in upholstered items are free from persistent organic pollutants.

• Crib 5 – The British Standard that ensures fabrics are tested to a safe, fire retardant level.

• WEEE – Ensures that electrical products include safe disposal instructions to avoid harmful

contaminants going into the earth.

• RoHS – Ensures no harmful chemicals are used in manufacturing processes that cause harm.

The importance of not Greenwashing in the Furniture Industry cannot be overstated as it undermines the efforts of genuinely sustainable manufacturers and misleads eco-conscious consumers. Greenwashing erodes trust and hinders progress towards a more sustainable future.

To combat greenwashing, it is essential for furniture manufacturers to be transparent and provide accurate information about their products and practices. By doing so, consumers can make informed decisions and support companies that are genuinely committed to sustainability. Moving towards a Net Zero 2030 Product Compliance Reports will become necessary to bring new products to an EU market.

Sustainable furniture manufacturing

goes beyond just using Eco-Friendly materials, it involves considering the entire product lifecycle; using renewable resources, minimising waste and upcycling and designing products that are durable and reparable.

By embracing sustainable practices, furniture manufacturers can contribute to the preservation of natural resources and the reduction of greenhouse gas emissions. Sustainable furniture not only benefits the environment but also enhances consumer wellbeing by reducing exposure to harmful chemicals.

@remuklimited

Unlocking Beauty Careers

Founded in 2016 out of an urgent demand for replacement staff, we hear from The Wellness Agency (TWA), a specialist recruitment company that sources permanent and temporary staff for the beauty industry nationwide.

Please introduce us to The Wellness Agency and what it strives to achieve.

The idea to create an agency that would support both the therapist and client was born from a nightmare Saturday when 7 out of 14 therapists didn’t turn up. The panic calls minutes before treatments were due to ‘agencies’ with no avail. This experience created the backbone of TWA, with a deep understanding that communication between ourselves, clients, and therapists is key.

In essence, TWA is passionate about the industry’s ability to inspire, empower, and unite people from all walks of life. It’s a world of endless possibilities, from delivering treatments to innovation, and the beauty industry has the power to make a difference. It’s a world that we are wholeheartedly committed to exploring, embracing, and championing for years to come.

What benefits can The Wellness Agency offer a salon business?

Recruiting can be a stressful period for any business owner in the beauty industry. TWA understands, we share

a common love for beauty, innovation and self-expression. Utilising the team’s expertise and knowledge, we have built talent pools of industry experts to match clients and candidates in a seamless process.

What support is available throughout the hiring process?

The fundamental aspect of a recruitment agency is to ensure that everybody understands the processes and that we achieve your ideal outcome. We work closely with salon businesses to understand their empire and the candidate profile they desire, assisting with job specs and benchmarking, as well as determining a clear interview and onboarding process for all involved.

What makes your brand stand out from competitors on the market?

The beauty industry is a hub of

innovation and evolution, constantly pushing boundaries, challenging norms, and embracing diversity. It’s a place where creativity knows no boundaries, trends are born, and individuality is celebrated. TWA is passionate about ensuring the industry has the recognition and representation it deserves. The opportunities for learning, growth, and personal development are endless, and we will commit to supporting both clients and candidates in their journeys.

How can our readers work with you?

Follow The Wellness Agency on Instagram to see the latest vacancies. @the_wellness_agency therapists@thewellnessagecy.co.uk 0330 118 1020

rEVAlutionary Tanning

In this exclusive editorial, we hear from Tecnosole Sales UK regarding the latest addition to their collection, the unique, energy-saving EVA sunbed. Carefully crafted to ensure exceptional consumer results, read on to find out how the EVA can benefit your salon!

Based on the South Yorkshire/ North Derbyshire border, Tecnosole Sales UK Ltd. is centrally located to deliver support and service to tanning and beauty salons throughout the United Kingdom.

We are pleased to introduce a revolutionary new sunbed to our product range with the EVA.

The EVA Hybrid sunbed is a complete game changer in the tanning salon market with its unique design and energy-saving formula. Designed and built in Italy, the home of style, this new sunbed looks beautiful and is available in a large choice of customisable colours to suit the décor of any salon.

No more distinctions between bed, shower, or face. This thoroughly modern sunbed includes UV tanning, infrared, collagen, and chromotherapy, all in one beautiful machine. This is the ideal machine to highlight your tanning or beauty salon. A combination of wellness, relaxation, balance, and body care, along with cutting-edge technologies, come together in a luxurious and refined sunbed for the ultimate tan.

EVA is shaped for the body to give customers the comfort and freedom of space necessary

for their complete comfort. The use of quality materials, ergonomics, and sinuous, elegant, and captivating lines makes EVA flexible and functional.

The Eva Hybrid 2 is equipped with the modern system of L.E.D. and hybrid lamps combined, which translates into energy savings of up to 75% compared to traditional solariums. Perfect ventilation, an aqua spray feature, and a programmable Bluetooth music system make the EVA a complete package. Power consumption of just 20 amps and no requirement for exhaust ducting keep costs exceptionally low. EVA is also

available as a totally LED-driven machine.

Financial support packages are available, as well as introductory discounts, to welcome you to the world of EVA, the most complete tanning package in today’s market.

Full details are available from Tecnosole on 01246-813468 or visit www.evasunbeds.co.uk

EVA HYBRID NO MORE DISTINCTIONS BETWEEN BED, SHOWER AND FACE

- New revolutionary sunbed

- Runs on just 20 amps

- 75% cost savings compared to a regular sunbed • Collagen • Infrared

• UV Tanning

Chromotherapy

Exclusively available from Tecnosole Sales UK Limited

evasunbeds.co.uk

Prepare to Nail It

Follow this step-by-step by Halo VIP Hari Hatfield, @nailsby_harieva, to create this under-the-sea look inspired by the new Pure Nails collection! This abstract nail art is versatile and unique and can be adapted to any nail length or shape throughout the year.

To create this style, I have used the new Halo EasiBuild and Under the Sea Collection. Personally, the EasiBuild formula is my favourite builder gel, as it’s so easy to work with and the new shades are natural and inclusive for

Products used

EasiBuild in shade Profiterole

Halo Rubber Base

Halo No-Wipe Top Coat

HGP Mermaid

HGP Melody

HGP Pearl

HGP Black

HGP French White

HGP Dreamer

HGP Cloud 9

HGP Mint

all skin tones. With pearlescent and glazed nails being a huge trend that is showing no signs of slowing down, the new Under the Sea collection is perfect to create clients’ desired looks. The compact glitter and thicker formula make it perfect for intricate nail art and provide full coverage.

Hari’s Top Tips!

• Use a very thin liner brush to achieve the swirls; this will help create the thin to thick line.

• Draw the swirls in one thin fluid motion to start with, then thicken up one end. It’s the easiest way to achieve an effortless swirl!

• Use multiple-sized dotting tools for the black dots to ensure varying sizes.

Hari Hatfield

Step one

After completing nail prep and shaping, apply a layer of Halo Rubber Base and cure.

Step two

Apply your builder gel layer using Halo EasiBuild shade Profiterole and cure.

Step three

Using the shade Dreamer, paint a French tip on both the little finger and thumb and a swirl on the ring finger with a thin liner brush. Paint another swirl in a different position on the middle finger using the shade Mint, and finally another swirl on the index finger in shade Cloud 9. Make sure all the swirls are in different positions on the nail. Once you’re happy, cure.

Step four

Using the shade Melody, paint a swirl directly next to the shade Dreamer. Using the shade Mermaid, paint a swirl directly next to the shade Mint, and finally, using the shade Pearl, paint a swirl directly next to the shade Cloud 9. On the other side of all of the swirls, paint a swirl of French white. Once you’re happy, cure.

Step five

Using a dotting tool and the shade black, place dots on top of the swirls in a variety of sizes to create an abstract vibe to the nail art. Once you’re happy, cure.

Step six

Finally, you’re ready to finish the design with the HGP No Wipe top coat!

Five Minutes With...

Brittany Thwaites, creator of Brush on Luxe, discusses the benefits and debunks some myths surrounding builder gels and HEMA-free products.

What are the benefits of using builder gel on clients’ nails?

Builder Gel is taking the nail industry by storm due to the myriad of benefits! Builder gel is kinder to nails, aids growth, and protects the nail, all while having the strength of acrylics but the look of a glossy gel polish. Buildature 5-in-1 can also be used as a glossy gel colour, so you can have the colour and strength without the need for a colour polish! For clients who struggle with growth or particularly weak nails, Buildature is the product for them, as removal is less damaging to the nail bed than the removal of acrylic products.

What is the significance of HEMA-free nail products?

HEMA is an ingredient in many gel products, which has been noted as the principal allergen in nail products, and HEMA-free products can certainly lessen the likelihood of a reaction. While this is true, there are still other ingredients in some products that could also cause an allergic reaction, but HEMA-free products certainly reduce the risk.

There are many myths surrounding

HEMA-free products and how they are known to not be as durable. However, there is no reason or research that suggests HEMA-free products cannot last as long. Personally, I had a client who had HEMA-free Builder Gel and Colour on for seven weeks with zero chipping or lifting. At the end of the day, the duration of the manicure is down to the correct preparation of the nails and the end user!

“Builder gel does not create a large amount of damage to nails”—please discuss.

Builder Gel creates a barrier to the nail plate, protecting it from the elements and any potential damage. While builder gel is on the nail, care should be taken to keep the nails healthy by using cuticle oil at least twice a day to aid the longevity

of the gel application. As long as the gel is safely and professionally removed, there is no reason that damage should occur. Some clients may have weaker or damaged nails, so a full assessment with the client is vital prior to proceeding with the treatment.

“Nails need time to breathe between manicures”—please discuss.

There is no evidence to say that nails need ‘time to breathe’ between manicures. If there is any damage to the nail, for example, if someone picks their gel off, this can cause damage to the nail plate. As long as gel is applied and removed professionally, there is no need for a break.

FABULACE BEAUTY offer the most natural luxe wigs. We are an online business and also offer face to face and virtual consultations in Sale, Manchester.

We specialise in creating the most natural highest quality wigs on the market. Our signature hairlines & parting areas can be found nowhere else as they are created using a special method giving the illusion of the hair growing from your scalp, no one will know you are wearing a wig!

We hope to enhance your natural beauty and help you feel confident with our very natural and comfortable units. Our main focus is your happiness, it means so much to us hearing such positive feedback from our clients from all over the world. We hope to continue to help and support many other people to help gain back their confidence and feel like themselves again.

We offer a range of caps sizes allowing us to cater for children, women and men. Our units can also be worn by clients with hair, allowing your hair to take a rest from straightening, colouring or any other chemicals which can cause damage to your natural hair. We offer custom orders which allows our clients to create an individually tailored colour, length, density, curl specifically designed for you.

We also provide natural wigs for film and fashion companies.

We strive for excellence, our clients happiness is whats most important to us.

Education Station

Welcome to our regular feature with the NHBF. Visit the Education Station each month to gain unrivalled knowledge on the latest trends and discussions to elevate your business. This month, we learn about the NHBF Campaigning for VAT reform.

Incentivising Growth

In the complex web of public finances, VAT stands as the thirdlargest contributor, making up 15% of government revenues. While Income Tax and National Insurance contributions take the lead, VAT plays a vital role in funding essential public services. However, a pressing issue has come to the forefront – the VAT threshold, currently set at £85,000, poses a cliffedge effect, hindering growth and reducing tax revenues to HM Treasury.

NHBF’s Advocacy for Change

The NHBF knows that VAT is hampering your business. For over 15 years, the NHBF has been a vocal advocate for VAT reform and fairer policies. Their latest initiative commissioned an independent paper by Pragmatix Advisory, introducing a ‘smoothing mechanism’ around the VAT threshold. The objective is clear: incentivise growth by addressing the limitations that cause businesses to operate just below the threshold.

Key Findings

The report presents two sets of options for a smoothing mechanism, aiming to encourage growth while considering the financial implications. Graduated VAT starting at £85,000 could mean reduced VAT revenue while starting below the threshold with incremental increases toward 20% would maintain government revenue. Drawing inspiration from successful cases in European countries like Finland and the Netherlands, where lower VAT rates spurred growth, the report suggests potential avenues for change. For instance, the Netherlands lowered VAT to 6% in the 2000s, resulting in the creation of 4000 sector jobs.

Stakeholders Mixed view

The hair and beauty sector is a crucial contributor to the UK economy, with 48,000 businesses across the UK making a £4.6 billion annual contribution to the UK economy, with consumer spending across the sector totalling £24.5 billion in 2022. Its stakeholders hold diverse opinions on the proposed VAT reform.

While a vast majority of 86% advocate for a graduated approach, half of the respondents believe that a reduction in the rate of VAT would be beneficial for their business. A smaller fraction of 25% suggests raising the VAT registration threshold, while only 7% recommend lowering it.

Caroline Larissey, Chief Executive at the NHBF, highlights a critical issue – the “cliff-edge effect” incentivises businesses to stay below the threshold, limiting growth potential and reducing tax yields. The report, however, doesn’t propose a specific recommendation but aims to initiate discussions within the sector.

Rebecca Munro from Pragmatix Advisory underscores the need for “change based on careful analysis of official data”. Their research reveals that around 47,000 UK businesses are intentionally staying below the £85,000 VAT turnover cliff edge, avoiding the associated costs and inconveniences.

For more information, visit nhbf.co.uk

Scent-sational

In this exclusive editorial with CJP Nails, we learn about how their salon scents can increase the overall salon ambience and revenue simultaneously.

With scents inducing a state of tranquillity and calm, as well as an increased perception of quality, CJP Nails is proud to present their divine salon scent range. Handmade in the UK, soy blend wax melts infuse salons, spas, and homes with an unbelievable, long-lasting fragrance. Everything, from wax melts to room sprays, is made with care in the UK, showcasing our passion and love for all things fragrance.

By choosing soy wax, we embrace a commitment to the environment by providing a healthier way to enjoy your favourite fragrances in your salon, spa, or home.

CJP salon scents are a product of love that have been developed and produced in the UK. Each product has an incredible scent. They say our memories are tied to fragrance, and a scent can

trigger memories for your clients about their salon experience! The range has a fragrance for everybody; feminine, masculine, fruity, and fresh, to suit different tastes, moods, and settings.

You may choose to burn Sandy Lane in your salon to enjoy the aroma of topical notes of florals, citrus, and vanilla that will transport you and your clients to an island paradise, and then enjoy Stop Clock at home, a light, airy, and wonderfully clean scent that will remind you of freshly laundered sheets. There’s a scent choice for every occasion and setting.

Reed diffusers act as an added luxury, with the strength of the fragrance radiating around the treatment room and providing the perfect ambience 24 hours a day. “Belle” is a firm favourite at CJP HQ with the fragrance notes of wildflowers, fresh orange blossom, sweet jasmine, and powdery iris, and it has the

potential to knock current best seller “Fairy Bomb” off the top spot! When asked to describe the scent of “Fairy Bomb,” the only possible description is “Somewhere far away, baby fairies play on clouds made out of candy floss.”

Showcasing scents in your salon means your clients will automatically feel at ease. The introduction of salon scents can also act as a retail opportunity, with the ability to resell to consumers. With a small minimum order quantity to get started, get in touch today to see how you can increase revenue while enjoying incredible scents simultaneously.

Email us at admin@cjpnails.co.uk and quote reference “Salon scent stockist” to find out more about our full range of melts, reed diffusers, carpet sprinkles, and room sprays.

@cjp_nail_systems_official

Get it Nailed

As part of our Nails edit, we share five ways focusing on equipment can enhance a manicure.

Extractor System

Both dust and vapour given off by nail treatments can be toxic, and it’s impossible to tell how much is in the air until staff and clients start falling ill. A proper extraction system can capture dust and vapours at the source of the problem, where the fumes are being created, and improve the overall client experience during a manicure.

Well-lit Workstation

In a job that requires precision and attention to detail, good lighting is essential to prevent eye strain and to work accurately. It is best to opt for a ‘cool’ white light for your salon; for example, The Daylight Company Slimline 3, which banishes shadows for exceptional visibility, is used by over 5k nail salons in the UK, and is perfect for beauty professionals!

Opt for Premium Tools

Premium nail tools are essential for any nail technician, with better ergonomics and a more precise finish, enabling professionals to work with increased confidence, accuracy and control. A sharper edge on cuticle cutters ensures only the excess cuticles are cut, helping to ensure the finished product is crisp and professional. The higher the quality of the tool, the less frequently it will need to be replaced, meaning less income will be wasted.

Cure it Correctly Buff More Than you File

One of the biggest mistakes you can make is overfiling, which causes damage to the nail and increases the chance of splitting, chipping and breaking. Use gentle strokes with a buffer to create a smooth surface for the gel polish to adhere to.

The most common mistake you can make is under-curing leading to cracking, breaking, lifting and a lack of shine. However, the greatest risk comes from the chemicals released in dust from under-cured products, leading to adverse skin reactions. Proper curing requires a UV nail lamp that produces the correct intensity of wavelengths needed by the specific product formula.

Picture Perfect

As the seasons change and customers look to mix up their style, we share our favourite social media looks for inspiration.

@georgialouisehair

@beyond_beautyy

@beautybychloemayboyce

@rachelmclarenstudio10

@allnailsbyell

@kimberley_hairdressing

@nails_by_daniellekatie

@a.p.elegance

Training for Success

With continuous change in the beauty industry, training is essential to ensure businesses stay ahead of the curve and continually meet consumer demand. In this exclusive editorial from Aura Beauty Academy, we hear how their training courses can benefit your business!

Please introduce us to the brand and what it strives to achieve.

Aura Beauty Academy is an accredited beauty training academy operating along the South Coast with a wealth of 20 years of experience behind it. Our main mission is to see the standards of training in the industry improve and give not only the best possible accredited training for beginners coming into the industry but also make ongoing training and continual professional development easily accessible for salon and spa owners and therapists looking to specialise or change their role in the industry.

What is the importance of training in the beauty industry?

Accredited courses ensure therapists are following the correct, up-to-date safety procedures for themselves as well as clients, while also providing them with knowledge to perform and adapt their treatments depending on the client’s needs. With the beauty industry continually changing with new products and techniques, ongoing training should always be an essential part of a salon budget to enable therapists to progress.

What makes your courses stand out from competitors?

The courses at Aura Beauty Academy are heavily based on personal experience within the industry as salon owners. Most academies focus on bringing beginners into the industry, whereas our main focus is to support salon and spa owners through ongoing training. The courses provided are unbranded, meaning we can work with salons and spas no matter the product ranges they already hold and create bespoke treatments from design to launch!

We also provide salon-to-spa or spato-salon conversion courses for therapists

looking to switch roles in the industry. Our courses are incredibly flexible, and we consult with the therapists beforehand to ensure we cover everything they are looking for.

What are the most popular courses Aura Beauty Academy offers?

Spa-to-salon conversion courses are by far our most popular. With beauty salon treatments constantly updating and evolving, therapists from the spa industry can often feel left behind. With this in mind, we work with them to refresh their skills and update their techniques.

How is it best to get started with Aura Beauty Academy?

Just get in touch! Our beginner courses are standardised to ensure they cover all of the essential knowledge needed to venture into both the salon and spa industries. The continual professional development and treatment development courses are tailored to you. We carry out a thorough consultation with you and your therapists to help you market and launch your bespoke treatments.

@aurabeautyacademyuk

Say “Yes” to the Salon

With the toll of wedding bells ringing louder and louder, wedding season is almost upon us! With the help of industry experts, we delve into the importance of preparing a salon for the upcoming wedding season, while capitalising on post-wedding marketing to retain customers.

For salons, the summer wedding season is the perfect opportunity to increase revenue, attract new customers, and improve credibility among loyal audiences. With the average cost of a wedding in the UK around £27,000, it is a highly lucrative and important industry for salons to be a part of!

In order to maximise the satisfaction of brides, grooms and bridesmaids, salons must ensure the customer experience journey is personable and relaxing throughout, and, on a day when nerves will inevitably be running high, it is vital for hair and makeup artists to have a calming presence. Claire Gould from @englishweddingblog highlighted, “Understand that wedding planning can cause real anxiety; offer a sympathetic ear and a safe space for everyone.” Continuing with the idea of creating a relaxing salon ambience, Oliver Tobin, Operations Director at Rush Hair, suggested, “Adding indulgent amenities like champagne, mood lighting and music as a special touch, ensuring the experience is relaxing and fun.”

The customer experience journey begins long before the wedding day, and Lisa Kelly, Owner and Founder of Salon Solutions, suggested providing all potential wedding customers with a questionnaire designed to collect all preliminary information regarding their wedding. Lisa shared, “The goal here is to create an informal, but professional and organised, atmosphere, enabling the wedding party to relax and enjoy their time on the day.” The more effort salons make to inject a ‘personal touch’ into their services, the more the wedding

@weddinghairbykirsty

Delivering a memorable and distinctive client experience ultimately leads to high client satisfaction and more referral business.

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party will be able to customise their experience, thus enabling salons to differentiate themselves from others. Lisa continued, “Delivering a memorable and distinctive client experience ultimately leads to high client satisfaction and more referral business.”

When conducting trial sessions prior to the wedding, Anna Veck, Bridal Expert and Educator, strongly recommends an appointment at least 2-4 weeks before the big day. Anna explained, “By this time, the bride’s hair will be more or less the length and style she is coming to the day with, and she will have more of a clear idea of what she wants.” Being able to replicate the wedding hair accurately prior to the big day increases client satisfaction and mitigates the risk of unhappy brides! To increase consumer satisfaction further, Anna suggested, “If you are working at the bride’s home or venue, make sure you arrive at least 30 to 40 minutes early for set-up.”

Preparation for wedding season begins long before and, if done correctly, it will ensure your salon is at the forefront of future brides minds!

Lisa suggested, “Insert yourself into the ‘research’ phase that every bride and groom undertake before they make their final decisions. Some examples of this include subscribing to popular wedding journals, ensuring your website contains key information and exhibiting at bridal fares.” All of the aforementioned, paired with an evaluation of local competition to identify opportunities for differentiation, will mean that wedding parties are more likely to choose your salon when the time comes. Part of the wedding preparation

If you are working at the bride’s home or venue, make sure you arrive at least 30 to 40 minutes early for set-up.

includes stocking up on wedding hair accessories and honeymoon hair kits. Anna encouraged, “Stock up on handbag-size hairsprays and maybe hair kits for the wedding loos! Go the extra mile to put yourself in the pole position to be the chosen bridal team.”

Creating special offers for bridal parties is advisable to stand out from the competition and attract more customers. Alex Thaddeus, Alex Thaddeus Hairdressing, shared, “Special offers help differentiate you from competition through offering services like free

consultations, which are hard to resist.” In order to differentiate your salon from others, many may think it all comes down to price, however, this is not always true. Lisa highlighted, “You can promote your services by upscaling products and offering extras and add-ons; you are not just restricted to discounting your price.”

On the big day, any way to create a sense of ease is welcomed by all, and incorporating hair extensions is a sure-fire way to enhance bridal looks. Christopher Laird, co-owner of November Collective, acknowledged, “Whether it’s adding

@weddinghairbykirsty

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some extra volume, length or texture, hair extensions are a game-changer for any bridal look.” When a bride has hair extensions, there’s a higher possibility of achieving more intricate styles, as there’s more hair to work with. Jay Birmingham, of Jay B Haircare and Celebrity Session Stylist, shared, “Hair extensions allow your creativity to flow, while adding a sense of ease as they don’t require as much prep.” This idea is furthered by Kirby Bly, Owner of Hair by Kirby Blythe and Great Lengths Master, who noted, “Not only do hair extensions enhance their appearance on the wedding day, but they can also be worn for the hen do and honeymoon.”

Retaining salon clients can be challenging, but once you’ve completed the hardest task of perfecting the wedding day look, it is in the salon’s best interest to retain these customers and ensure they’re clients for life! When considering post-wedding marketing, Claire suggested, “Make it personal, show you remember that client, and include something from a conversation you had on their wedding day.” This personalised touch will make the customer feel valued, as it demonstrates appreciation for their previous custom.

The likelihood is that you’ll be working in competition with local salons. It can be difficult to prove to clients why they should remain loyal to your salon; however, post-wedding marketing needs to be used to your advantage!

Lisa shared, “A bridal party represents a unique opportunity to capture new ongoing business. You can leverage the insight from your initial contact to identify their future needs.” This idea is supported by Oliver, who noted, “By surpassing and delighting past wedding clients, this connection turns one-time wedding clients into regulars.”

Crucially, using social media to showcase your wedding transformations is an essential way of using previous clients to generate future custom. Lisa shared, “Posting photographs of the wedding day, and specific before and after photos that demonstrate your services, will always serve to engage new and potential clients.” This also highlights the importance of building great relationships with local businesses, such as photographers, as they will provide your salon with excellent imagery to showcase your work.

@weddinghairbykirsty

A bridal party represents a unique opportunity to capture new ongoing business.

With an abundance of salons for brides to choose from, it can often be an overwhelming decision for them to make. Thus, it’s in your best interest to have significant points of difference from other local businesses. Kirby shared, “With my experience attending numerous weddings, I understand the unique flow of each event. I’m there to recommend timings for hair and makeup, help with outfits, and even come prepared with a needle and thread.” These little touches are invaluable in guaranteeing positive wordof-mouth following the wedding.

Unlike trial sessions, most brides do not want to spend their wedding day in a salon. Having hair and makeup done in a more comfortable and familiar environment can help to reduce nerves, and can also act as a competitive

advantage against other salons that may not be willing to travel. Anna shared, “Make it clear you’ll come to the bride’s house, hotel or venue with pleasure.” Travelling to the location can also act as an extra source of revenue, as salons have the ability to charge a premium for this service.

The wedding season provides a myriad of opportunities for beauty salons, both during and after the season. Excellent preparation and prioritising the customer experience provide salons with the ability to win over competition, leverage their knowledge, and create a sense of ease on the wedding day. Understanding how to prepare effectively for wedding season and putting your salon at the forefront of future brides’ minds is vital for ensuring your salon is the go-to for pure wedding bliss!

A Touch of Romance

In this Create This Style, @weddinghairbykirsty shares her step-by-step guide to creating a low romantic bun. The perfect style to add to your wedding look book this year!

Bridal hair specialist Kirsty, who prides herself on exceptional contemporary bridal hair artistry, shared her low romantic bun, a timeless hairstyle that exudes elegance and grace. Whether you are attending a formal event or simply want to add a touch of romance to your everyday look, mastering this hairstyle will serve you well. With just a few simple steps, you can achieve a sophisticated bun that is perfect for any occasion.

A bridal hairstyle should reflect your

clients’ personalities and make them feel confident and beautiful. The style chosen is sought after by brides, bridesmaids, and those seeking occasion hair. Creating a low romantic bun is a simple yet stylish way to elevate your clients’ bridal look and add a touch of romance to any outfit.

Read on for Kirsty’s step-by-step guide to creating this beautifully elegant hairstyle that is perfect for any romantic occasion.

@weddinghairbykirsty

www.weddinghairbykirsty.co.uk

Products used

Schwarzkopf Professional OSiS+ Soft Dust Soft Volume Powder: Especially designed for long hair, this hair volume powder with a light hold visibly increases the hair’s fullness while keeping its movement soft and pliable.

Schwarzkopf Professional OSiS+ Volume Up Volume Booster Spray: Formulated specifically for longer hair that lacks body and hold, this anti-static volume spray enhances the hair’s texture while ramping up the volume.

Schwarzkopf Professional OSiS+ Velvet Lightweight Wax-Effect Spray: Creating natural definition and shine, this wax-effect, light-holding spray leaves even fine hair with a velvety, lightweight feel thanks to its ultra-fine spray dispersion.

Schwarzkopf Professional Silhouette

Super Hold Pump Spray: Provides super strong hold while maintaining great shine and vitality. Super-hold formulation with micro-fine film formers for long-lasting, yet invisible, strong hold without burdening the hair.

Schwarzkopf Professional OSiS+ Tame Wild Smoothing Anti-Frizz Cream: A smoothing anti-frizz cream to tame rebellious hair and smooth the surface for a natural shine. Delivering up to 7 days of anti-frizz and anti-humidity protection, with a heat protection of up to 220 °C.

Schwarzkopf Professional SESSION

LABEL THE FLEXIBLE: A dry, light-holding hairspray for workable fixation and control. Quick-drying formula with micro-fine dispersion.

3 Top Tips

• Make sure your client’s hair is washed and left product-free prior to the appointment.

• Hair extensions can be a real game changer. A top-up 40g piece may be just enough for your style for this textured romantic bun.

• OSiS Soft Dust is perfect if you would like to add more texture to the hair, giving it more lift and hold.

Step one

Taking 3cm x 3cm sections, curl the whole head. The curls should be directed backwards, creating a mirror away from the face. Spray each section lightly with silhouette pump spray before curling to create a smooth finish. Set each curl individually in place with Volume-Up Volume booster spray. Once the full head is curled, spray a lightweight wax-effect spray over the full head.

Step four

Section the ponytail of the hair into two. Apply tame wild to your hands to avoid small, loose hairs and frizz. Lightly twist the hair sections separately and pin them into place to create a bun.

Step two

Leaving the sides and the front area of the hair out, place and hold the crown and back area in place. While doing this, apply a small amount of tame wild to your hands to stop any small hairs or frizz from appearing.

Step three

Secure the back of the hair in a low pony, and then remove the temporary hair clips holding in the crown and back area. Leave the sides and front out.

Step five

Make sure all the hair is secure within the bun. You can leave some bits falling from the bun for a more romantic vibe. Not being able to see the hair pins in this style is key.

Step six

Twist back the front bits, leaving a little hair out at the front to frame the face. Pin the hair into place, leaving a little hair falling in the nape to keep the hair looking romantic. For extra hold, spray the completed style with Session Label flexible hold hair spray.

Here Comes the Bride

With weddings worth a staggering £10 billion per year for the UK economy, it’s no secret how valuable brides-to-be could be to your salon. As part of our wedding edit, we share five ways to ensure brides opt for your salon over competitors.

Create Custom Packages

Tailor packages to suit a wide array of bridal parties with a range of budgets, including the groom and his groomsmen. Keep in mind the number of stylists and makeup artists you would need per group and inspect the competition within the area to ensure you remain competitive.

Ooze Bride Appeal

With nerves inevitably running high within the bridal party, create a relaxing and calming ambience within the salon or venue to help relieve stress on the day. Partner with a local restaurant to offer small, finger-food bites to snack on, or a few bottles of bubbly to calm the nerves and create a sense of ease!

On the Go

Brides may prefer to get ready in a more familiar and comfortable environment, and offering this flexibility to brides increases the likelihood of securing a booking. By offering your services at the venue or the bride’s home, you have the ability to charge a premium, in turn increasing your revenue stream. The more convenient you can make your services, the better!

Complimentary Consultations

Offer free bridal consultations to help alleviate any stress or doubt the bride may have about her looks. Be prepared for the consultation with a selection of looks to inspire the bride and showcase your salon. To help generate custom, always make it clear on your website and social media that you offer free initial consultations.

Host a Bridal Expo

Leave a lasting impression on brides in your area by hosting a bridal expo. Pair up with other local businesses in the wedding industry, from bridal boutiques to venues, to showcase what you offer and the range of looks available. While hosting the expo, try and book a few trial run appointments for potential future clientele!

The Future of Lashing

In this exclusive editorial, we speak with Jemma Dallender, CEO and Founder of UV Lash Glue Cosmetics, to understand how the new UV Lash Glue system will mitigate the stresses of typical lash products and the benefits this can bring to your salon business.

Please

introduce us to UV Lash Glue

UV Lash Glue Cosmetics was the outcome of years struggling with all the issues associated with regular lash glue, such as stickiness, retention issues, temperature, and humidity problems. It was so frustrating to create a beautiful set of lashes, and regardless of the prep, knowing that clients could step out in the rain and the whole set could be ruined was so disheartening. Our UV Lash glue system is a game changer when it comes to lashing, as it eliminates nearly all the problems faced by lash technicians.

Why use UV Lash Glue?

UV Lash Glue, when used with our UV Lash System, creates an instant bond

to the natural lash, with the glue curing instantly. The glue also cures at any temperature and at any level of humidity. The product is perfect for beginners, with no rush to apply the lashes prior to the glue drying. As a lash technician using UV Lash glue, you are in complete control of when the glue cures, meaning appointment times will decrease without having to worry about the glue drying before moving onto the next lash. A little goes a long way, meaning a smaller percentage of salon income is spent on replacing products.

What makes your products stand out from your competitors?

The lash market is starting to get saturated with UV products, so standing out from the crowd is really important to us. The most important factor is that our product has a superior formula that is tried, tested, and CE certified. A rapid curing time with an unrivalled bonding strength causes minimal irritation and allergy risk. 8 out of 10 allergy sufferers can use our products since they contain no carbon black, cure instantly, and contain no fumes that may cause eye irritation.

What support do you offer for salons using UV Lash Glue?

UV Lash Glue is still very new to the market, and it’s really important to get proper training to use our products correctly. We offer comprehensive support and training for beginners, as well as a masterclass in UV lashing for more experienced technicians.

How can our readers work with you?

To find out everything you need to know about UV lashing and buy our UV lash system, visit www.uvlashglue.co.uk. Here, you will also find a link to our training courses directly through Fresha.

Our UV Lash Glue System

Our UV lash glue can be purchased on it’s own or part of the full UV lash glue system set.

UV Lash Glue

• Cures instantly under our UV LED light

• Say goodbye to humidity or temperature issues. Ours works in any humidity or temperature

• Glue drops stay stable and doesn’t dry out so no need to change it our every 15 minutes. Great for beginners learning to lash & advanced lash techs

• Say goodbye to retention issues. Client can get them wet, go to the gym or walk out in the rain straight away since the glue cures instantly under the UV LED light.

UV Lash Lamp

• Our UV lash lamp is extremely easy to set up and has a sleek, minimalistic design. It has a bendable arm which makes it flexible to move around the eyes

• The handy foot peddle enables you to activate the UV light without using your hands

• Our UV LED lamp is specifically designed to be used around the eye area and be safe and gentle to the eyes

• Our UV LED lamp isn’t strong enough to penetrate the skin, it’s had all the relevant testing done to show it is safe to use on the eyes

www.uvlashglue.co.uk

UV Lash Glue System Set

• Our UV Lash Glue System set comes with everything you’ll need to start lashing the UV way

• It includes our special UV lash glue, UV lash lamp with foot pedal and UV glasses to protect your eyes from the UV rays

An Insurance Makeover

With tweakments becoming widely available in the UK, it is important to ensure your insurance covers you for providing these services. We hear from Superscript as they discuss suitable insurance for aesthetic treatments.

501,822 aesthetic procedures were carried out in the UK in 2022, according to GlobalData. com, and the demand for these procedures is growing. With tweakments being a quick lunch break treat or part of the average self-care routine, it’s apparent that cosmetic procedures are no longer only for the rich and famous and are becoming widely available.

From Harley Street to the high street, many aestheticians and beauticians up and down the country see the moneymaking potential in providing these services. In fact, facesconsent.com reports that the UK aesthetics industry is projected to grow to over £5 billion by 2026. So, whether you’re a qualified beautician looking to branch out or a dentist looking to offer treatments beyond the odd root canal, these could be very attractive figures in your bank account, regardless of your specialism.

But does your insurance cover you for carrying out these services, or at the very least, is it adequate? With all the skill and expertise in the world, mistakes happen, and they can cost you dearly. A robust insurance policy can be the safety net your business needs.

Regardless of whether you offer invasive or non-invasive aesthetic treatments, it’s important to get the right set of covers in place, specifically designed for your aesthetics business, to fortify you and your livelihood.

Treatment cover can be invaluable, as it’s designed to protect you in the event that a treatment you provide causes a client to suffer an injury, illness, disease, or permanent disfigurement— or even die. This can cover damages you’re liable to pay, including potential legal fees and costs associated with criminal inquiries into manslaughter or corporate homicide. In some cases, this

type of insurance could see you or your employees compensated up to £250 a day for attending court.

Running a beauty business often involves using a fair amount of specialist equipment, particularly those with an expertise in injectables, laser treatments, or semi-permanent makeup. In this instance, business equipment insurance can cover the cost of repairing or replacing accidentally damaged, lost, or stolen equipment, including electronic essentials like your business laptop or phone.

As with any business, there are plenty of covers to choose from. You might also want to consider including public liability insurance, personal accident insurance, and even cyber insurance. And let’s not forget employers’ liability insurance—often a legal requirement for businesses with employees, whether part-time, freelance, temp, apprentice, or otherwise.

Want to know more about aesthetic treatment insurance? Search for Superscript aesthetics insurance.

@gosuperscript

Your 5-Star Salon

With reviews having the power to drive customers to your business, they are often viewed as being equally as reliable as recommendations from friends and family. We hear from Provify to understand how they can help generate those all-important good reviews!

Meet Provify: Your salon’s new best friend!

Hey there! Have you ever wondered how some salons and barber shops get so popular? Well, a lot of it has to do with what people say about them online. That’s where Provify comes in as a digital cheerleader for salons, helping them show off their services through customer reviews.

What’s Provify all about?

Imagine if every time someone had a great haircut or beauty treatment, they could tell the whole world about it. That’s what Provify does. It helps salons collect good words from happy customers and share them online. This way, when someone is looking for a new place to get a haircut, they see all these great reviews and think, “Wow, I want to go there!”

Why are good reviews so important?

Think about the last time you wanted to try out a new product or service. Did

you ask friends or look up what people said about it online? That’s exactly what people do before they pick a salon. Good reviews make people feel excited and prepared to try something new, especially when it comes to haircuts and beauty treatments. Good reviews are a massive contributor to your local SEO rankings, meaning you’ll be appearing higher up for searches such as “Salon near me” or “Hairdresser near me.”

How can Provify improve business?

Provify helps salons understand what they’re doing right and what they can do even better. Salons can learn a lot from what their customers say, and with Provify, they can make every visit feel special. It’s all about making sure everyone walks out with a smile and wants to return.

What’s coming from

Provify

in 2024?

Provify is always thinking of new ways to help salons shine. We’ve got some great

tools to show off your reviews on social media or on your website, and we even build your feedback form to help shield you from negative reviews.

How can our readers get involved?

If you’re a salon that wants to make your customers’ experiences even more memorable, Provify is ready to help. It’s easy to start; sign up for a 14-day free trial, and you’ll save 75% on your monthly subscription (bringing the cost to £12.25 per month).

Provify is on a mission to make sure salons get the love they deserve, making every haircut and beauty treatment something to talk about.

Check out Provify.io and start making your salon the talk of the town.

Catwalk Creations

Our editor attended London Fashion Week with Schwarzkopf Professional and Mustafa Yanz, bringing his creative session hair flair to the KNWLS catwalk.

In the heart of Shoreditch, models took to the catwalk for KNWLS at The Trewman Brewery, to celebrate the event’s 40th anniversary with an array of stand-out looks, and I was fortunate enough to observe some behind the scenes transformations!

On my first trip to London Fashion Week, I wasn’t sure what to expect, but what I did witness was nothing short of magic! Seeing the models’ looks progress from start to finish truly highlighted the expertise of the hair and make-up artists around me. Working in such close collaboration with one another in such a time-pressured environment, I think, can only be described as extremely organised chaos.

To create the wonderful session hair styles to complement the KNWLS looks, Mustafa used Schwarzkopf Professional SESSION LABEL to showcase unparalleled creativity and innovation. The collaboration highlights Schwarzkopf Professional’s versatility and excellence, reinforcing its status as the hair brand for hairdressers and enthusiasts alike.

Going behind the scenes and chatting with Mustafa provided me with a deeper understanding of the inspiration behind

the looks for the 28 models, and I couldn’t wait to see the finished product on the catwalk! When discussing the inspiration behind the looks, Mustafa shared, “I imagined an Upper East Side New York girl with beautiful hair; she’s going to her second party and ties her hair in a knot; she looks like she’s partied already, but her hair is still shiny and healthy.” These unique and cutting-edge hair looks were all created by hand and

without tools, as Mustafa aims to work as naturally as possible.

Flicking between hair, make-up, nails, photographers and stylists, the models were dressed to perfection and ready to take on the catwalk. The industrial appearance of The Trewman Brewery was an excellent setting for KNWLS bold fashion statements. As a brand, KNWLS strives to embody a disruptive vision of femininity, dangerous yet sensual. The brand adopts a rugged, practical approach, crafting garments that serve as protective armour, while redefining contemporary women’s fashion. Thus, the minimalist interior of The Trewman Brewery was the perfect setting to let the fashion and hair do all of the talking!

The venue filled quickly, and the audience took their seats and waited eagerly for the final looks on the catwalk. The 28 models showcased the Autumn/Winter 24 collection effortlessly. Personally, my favourite look was an eye-catching green leather two-piece. The tussled ‘Upper East Side’ hair held perfectly throughout thanks to Schwarzkopf Professional’s SESSION LABEL, faultlessly complementing the catwalk looks.

Kick-Start Your Journey to Success

Whether you’re a seasoned salon owner or just starting out in the beauty industry, business advice is invaluable! We hear from the experts at Salon Survival and Success, designed to help hair and beauty professionals who want to thrive, not just survive.

Please introduce us to the brand and what it strives to achieve.

Founded by Tony Spurrier, a seasoned business and marketing consultant, alongside his daughter, Kirsty, a previous apprentice, employed stylist, and current salon owner. As a business, the aim is to empower salon owners, chair renters, and mobile beauticians to boost their businesses with tried and tested strategies. Our mission is to give you the tools, strategies, and support to be successful.

What benefits do Salon Survival and Success offer the salon industry?

Our initiative gives you a clear path to success. Marketing is more than just getting new clients into your business; it’s influencing every opportunity someone can decide to do business with you or continue to do business with you. We understand that keeping clients is just as vital as bringing in new ones when it comes to growing your business. We give you the tools to attract new clients, build lasting relationships that have clients coming back for more, and also bring in other new clients with them!

What are the benefits of a business coach in the salon industry?

Even with years of experience, you can learn new concepts and strategies that you wouldn’t otherwise be aware of. There’s a skill to creating irresistible offers, building instant rapport with clients, rebooking clients, getting positive client testimonials, and having

clients refer your business. If any part of this system fails, your client numbers begin to drop, along with your revenue.

What’s the most important piece of customersknowledge can take away from salon success?

This year we have set up a new initiative on Patreon, which is free to join, providing access to business and marketing consultants who genuinely want to help you succeed.

On top of that, the group is interactive, so if there’s anything in particular you want to know, we can cover exactly what you’re looking for. Whether it’s

interactive content for your social media or theming ideas for offers, we’re genuinely here to make your life easier!

How is it best to get started?

Simply visit www.patreon.com/ SalonSurvivalandSuccess and join for free. There’s new information being added continuously, and you’ll be notified via email when new content is added, so you’ll never miss out.

Don’t forget to get involved in discussions, ask questions, and put what you learn into action to make the most of Salon Survival and Success and kick-start your journey to salon greatness!

Unlock Your Business’s Hidden Potential with Our Exclusive FREE Salon Marketing Group!

Dear Salon and Beauty Professionals

Are you ready to discover the beauty industry's best-kept marketing secrets and revolutionise your business?

Brace yourself for a journey of discovery like never before!

Join our FREE Salon Marketing Group and unlock the vault to a wealth of insider knowledge and unparalleled success! There are marketing strategies that most people don't know, and after years of navigating the corridors of BIG business, we're throwing open the doors to reveal strategies that small businesses rarely get to glimpse.

Why Should You Join? - Because the greatest sports stars have coaches, and so do great businesses, it’s what gets them to the top and keeps them at the top!

Imagine what's possible when you unlock these game-changing strategies:

Create Irresistible Offers: Unlock the secret to having clients come flooding through your doors!

Discover the real reason clients don’t come back : Stay one step ahead with this game-changing insight that flips the script on client retention.

Secret Rebooking Techniques: Get more rebookings without clients being able to say no or even feeling pressured.

Word-of-Mouth Magic: Keep clients raving about you and your salon between visits and referring more business to you.

Plus Much, Much More!

Don't miss out on these hidden gems of salon success! By joining our Salon Marketing Group, you're gaining access to insider knowl edge that can transform your business's future.

Our group is your secret weapon, designed to reveal information and ideas you never knew existed. So join us now and embrace the power of “what you didn't know, you didn't know”!

Visit www.patreon.com/SalonSurvivalandSuccess to become a free member today. Don't let these marketing secrets remain hidden – seize the opportunity to supercharge your beauty business!

This is your Gateway to Success and you’ll never look back!

Hair & MUA – Safy Burton - @saffffy

Photographer – James Nicklin - @jamesnicklinphotography Assistant – Sophie Fedoriw

Aesthetics

Artemis

T: 0207 157 9758

E: support@artemisdistribution. com

W: uk.artemis.co @uk.artemis artemisdistribution

SkinBase

West Avenue, Talke, ST7 1TL

T: 01782 770 810

E: office@skinbase.co.uk

W: www.skinbasepro.co.uk @skinbase_facial SkinBaseFacial @SkinBase

Zemits UK LTD

T: 020 4532 5922

W: www.zemits.co.uk

Beauty Products & Training

Furniture

Haircare

Nouveau Beauty

T: 01977 655 090

E: info@nouveaubeauty.com

W: www.nouveaubeauty.com

Hair Products

CONNECTIONS

Soapbox PR

Unit 18, Hillgate Place, 18-20 Balham Hill, London SW12 9ER.

T: 020 3133 3013

Hair Tools

Insurance

REM

T: 01282 619977

E: sales@rem.co.uk

W: www.rem.co.uk

Hair Extensions

Olaplex

E: uksupport@olaplex.com

W: uk.olaplex.com

@olaplex

@olaplex

@olaplex

Cliphair

T: 03450 211 311

E: trade@cliphair.co.uk

W: www.cliphair.co.uk

@cliphairlimited @cliphair.limited @cliphairextensions @cliphairlimited

Denman Professional Tools

Denman International Clandeboye Road, Bangor, County Down, BT20 3JH

E: customer.services@ denmanbrush.com

W: denmanbrush.com @denmanpro

Morgan Richardson Ltd

T: 0800 731 2940

E: quotes@morganrichardson. co.uk

W: www.morganrichardson.co.uk/ salon-insurance

Lash & Brow Growth Serums

Avante Cosmetics

1 Short Hill, Harrow on the Hill, HA1 3BF

T: 07949 508 885

E: info@avantecosmetics.co.uk

W: www.avantecosmetics.co.uk @avantecosmetics @avantecosmetics @avantecosmetics

Natural Products

Inika Organic

T: +44 (0) 203 713 0149

E: simone@inikaorganic.com

W: uk.inikaorganic.com @inikaorganic @inikaorganic @inikatv

Nails & Beauty Products

Hive of Beauty Ltd

1 Queens Grove Studios, London NW8 6EP

T: 0845 450 4802

E: sales@hiveofbeauty.co.uk

W: www.hiveofbeauty.com @HiveWax @hiveofbeauty

Natural Skincare

Lisa Kon

E: hello@lisakon.co.uk

W: www.lisakon.co.uk

W: www.lisakontraining academy.co.uk

AEOS

Aura-Soma Products Ltd, South Road, Tetford, LN9 6QB

W: www.aeos.net @aeosskincare activeenergisedorganicskincare

The BeMine Company Limited

Stoneyford, Clifton, Oxon, OX15 0PE

W: www.bemineco.com @bemineuk @bemineuk

Payment Systems

Salon Furniture

Salon Software

EVO Payments UK

T: 01218279100

E: salesenquiry@evopayments.com

W: www.evopayments.co.uk

Skincare

Styler

E: support@styler.digital

Albert Ewan Design

T: 016 70 73 89 79

E: studio@albertewandesign.com

W: www.albertewandesign.com

Concept Salon Design

Unit 11 & 12, Brookfield Business Park. Brookfield Drive, Aintree Liverpool, L9 7AS

T: 0151 523 0132

E: sales@salonfurniture.co.uk

W: www.salonfurniture.co.uk

Waxing

Salon Tracker Ltd

Unit 5a South Park Way

41 Business Park, Wakefield

WF2 0XJ

T: 0113 350 8230

E: info@salontracker.co.uk

W: www.salontracker.co.uk

W: styler.digital +44 7305214688 @styler.uk styler.uk @styler.uk

Timely

T: 020 3808 0465

E: sales@gettimely.com

W: www.gettimely.com @timely @liketimely

IMAGE Skincare UK

Ventre House, Parklands, Railton Road, Guildford, Surrey, GU2 9JX

T: 0345 504 0461

W: www.imageskincare.co.uk @imageskincareuk

Karin Herzog

T: 07443 744847

E: hello@karinherzog.co.uk

W: www.karinherzog.co.uk @karinherzog.uk

KarinHerzogUnitedKingdom

Luna Microcare

Building 3, Chiswick Business Park, 566 Chiswick High Road, W4 5YA

T: 0208 899 7478

W: www.lunamicrocare.com @lunamicrocareofficial

Miin Cosmetics

T: +34 931 026 228

T: +34 650 911 170

E: sales@miin-cosmetics.com

W: www.miin-cosmetics.co.uk

Harley Waxing

T UK: 0845 612 1944

T International: +44(0)1984 623 209

E: orders@harleywaxing.co.uk

W: www.harleywaxing.co.uk @harleywaxuk harleywaxuk @HarleyWax harleywax

The New Kid on the Salon

Software Block, with Hairdressing at its Heart and Profit at its Head!

Your salon software does the job - but is it doing the job you need it to do?

Floomly is on a mission to put profit at the heart of your business - with a promise to always keep software simple and easy to use.

Find out more: