Create a Stand Out Salon

Stand

With TikTok dominating many of our online lives, and brands jumping on board to create their own content. As an inherently aesthetic business, salons and stylists are perfectly positioned to harness the potential TikTok and Reels has to offer, but how do you stand out amongst a sea of competition?

Creating a recognisable online image for your hair business

Consistency is key, without an underlying theme, a miss-mash of styles or design ideas will not build a recognisable brand look. Consider the types of clients you serve and build your vision around what they would appreciate.

It doesn’t have to cost the earth

The great news is that creating a recognisable online image doesn’t have to cost the world, you just need some clear visual anchors for your brand, and this is where the inspiration for our Instagrammable salon range was born.

We have curated a range of products that compliment a wide range of salon interiors, so they can be mixed and matched to compliment your own branding, and really elevate your presence both online, and on the salon floor.

Customers love to be immersed into a brand experience, therefore creating online content that features beautifully foiled hair, will pique the curiosity of potential customers, and tempt them into seeking the same experience in real life.

Gone are the days of being sat in front of a mirror with creased silver foils and a crusty 2 month old magazine, clients are looking for a much more glamorous experience, watching carefully selected and aesthetically complimentary foils being put in their hair, whilst sipping on a barista style latte or herbal tea; taking full advantage of the free Wi-Fi you have to offer.

Creating an Instagrammable salon experience

A pretty space will help build your reputation by word of mouth and ensure customers capture and share their visit online, encouraging others to book an appointment.

Creating a selfie spot and incorporating hashtags that feature in your space are a great way to encourage this behaviour. It isn’t unheard of for clients to specifically seek out these spaces purely on the basis of a stunning selfie spot, so this is a key opportunity not to be missed! We created our very own selfie space using pampas and a neon sign, making it super easy for clients to share great images with their followers.

With aesthetic tools like colourful foils,