The importance of innovation

In the highly competitive beauty industry, staying ahead of the competition is crucial for success. Royal facialist and Founder of global brand Heaven Skincare, Deborah Mitchell, explains why investing in continuous learning and embracing technology equals growth and sustainability.

Anyone who works in our industry knows it’s a saturated market. Having your finger on the pulse when it comes to training and innovation shapes your reputation; and key to this is ensuring you and your staff are up to date with the latest techniques and trends. This enables you to offer a superior experience and build loyalty, putting you head and shoulders above the competition.

Gain a reputation for highly-trained professionals providing tailored treatments and expert advice, and you’ll exceed expectations and leave that allimportant lasting impression.

Keep Up To Date with Social Media:

Our industry is constantly evolving, and staying up to date is crucial to remain relevant. Training that focuses on these trends means you can offer the cuttingedge services that people are talking about.

Rather than ignoring social media, embrace it – this is where the standards are now set. Clients want to look more youthful than ever before because they have seen this post or that post on Instagram. If they get the results from you, they will return time and time again.

Enhance Professional Skills:

Ongoing development allows your team to enhance skills and expand expertise. It boosts confidence, and this positively impacts performance and job satisfaction.

By investing in continuous learning you meet the demands of your clientele and provide a more specialised service. You want your clients to do three things - be wowed enough to book a course of treatments, leave a five-star review and recommend you to their friends.

Embrace Innovation and Technology:

Technology has transformed our industry. Advanced, non-surgical procedures include everything from laser treatments to highly effective injectables; while online booking systems, an easy to navigate website, mobile apps and digital marketing mean a more streamlined operation that reaches a wider audience.

Heaven Training Academy:

In my three decades working in the skincare industry, I have developed the kind of treatments that create waiting lists. Heaven’s famous Bee Sting,

Collagen and Nettle Venom Facials, for example, are experiences like no other, using a combination of organic products and my unique massage techniques to leave clients looking radiant and feeling wonderfully relaxed.

Moving to our new head office in Telford last year meant I was able to turn a lifelong dream into a reality and launch the Heaven Training Academy. I understand that your clients want great results fast and that’s exactly what my trademarked treatments and noninvasive aesthetics procedures do. We tailor your training to meet your own customer needs while still treating them to a little slice of Heaven. You’ll gain skills and improve your services with our expert tutors, and we offer flexible course options too. For details call 01952 462505 or email Katie at katie@heavenskincare.com.