Staying in the loop

Award-winning stylist and educator launches collective to support hairdressers

Designed to offer hairdressers, no matter the level, with the skills, business support and professional-only product range to progress within the industry, WELOVE is the brainchild of award-winning stylist and educator Rae Palmer, who has more than 25 years of experience at the forefront of the UK hairdressing industry.

Offering brand neutral education, WELOVE doesn’t believe in dictating which products to use, but simply wants to provide professionals with the right education to empower their business.

Rae Palmer said: “WELOVE is a unique initiative in the hair industry, because it exists purely for hairdressers to support other hairdressers. We want to encourage collaboration not competition, because we’re much stronger as an industry when we support each other.” hello@welovesalons.co.uk

Hairdressers joining the community will be appointed their own art team member, all of whom have considerable experience within the hairdressing industry, who will act as a business and educational mentor.

Salon Promotions become the exclusive distributor of ALTERNA

ALTERNA is proud to announce Salon Promotions as the exclusive distributor of ALTERNA in the UK. Markus Greulich, Commercial Manager of ALTERNA made the announcement, he said: “Finding the right partner for our UK audience is a decision of such importance; we’re confident this will be a long and successful relationship.”

Neil Capstick, MD of Salon Promotions added: “We are delighted to be the exclusive distributor for such a high-quality brand. We are looking forward to expanding the reach of ALTERNA through lots of different activities and with new launches planned for 2023, it will be a really exciting year.” www.salonpromotions.co.uk