Do it well

As part of our Client Wellbeing focus, we share five ways to relieve client stress in your salon.

Make booking easy

The guest experience begins way ahead of a client stepping foot in your salon. Impressions are made from the second they connect with your name, whether that’s via your website, your social media or on the telephone, so it’s important things are seamless from the get go. One way to simplify the booking process is by using technology as a means of doing so. Opting for a platform which appeals to a range of clients is always advised and using software which specialises in a range of areas including booking, sales analysis’ and employee schedules can benefit multiple people. By using software for booking appointments it makes it an easy and quick process, meaning booking rates may be inclined to increase.

Appointment reminders

Pre-warning clients about their appointments which they may have booked weeks in advance is a great way to eliminate any last-minute panics. There’s nothing worse than no-shows as they can be costly and above all, highly frustrating. Using the same software as you do for the booking portal to send clients multiple reminders ahead of their visit, giving them the option to amend or cancel with a decent amount of notice is a system that will benefit both parties involved.

Offer dietary alternatives

With different allergies amongst consumers becoming more frequent, along with this comes potential anxiety for those who are on the receiving end of these dietary requirements. If a client has an appointment booked, knowing they will be at the salon for multiple hours on end it can be daunting beforehand wondering whether they will be catered for or if they will have to go thirsty! Not only does this eliminate potential worry for paying customers but it allows your clients to recognise how, as a business, you go the extra mile to accommodate their needs. This, in turn, will create memorable experiences and can boost retention rates.

Silent appointments

With many consumers focusing on mindfulness, especially on the back of the pandemic, it comes as no surprise when they prefer to opt for an un-interrupted relaxing service. An array of salons across the globe have begun offering the option of silent appointments to their clients in order for them to immerse themselves in a no-conversation appointment and truly experience the quiet oasis of luxury. By keeping up with the ever-changing trends and demands of the fast-paced industry will allow you to stand out from the crowd… adding silent appointments to your menu may be worth considering!