THE CONCEPT
CONCEPT #1: ACHIVEMENT FEED
Kevin’s first concept displayed a feed of job-search related achievements from other ex-felons. The idea was to encourage networking by allowing users to interact with other returning citizens who were going through similar journeys.
HOW THE CONCEPT WAS CREATED
CONCEPT #1: ACHIVEMENT FEED
Like LinkedIn, one of our competitors, this concept allowed users to celebrate key milestones.
Keep Things Relatable
Keep Up the Momentum
Users could see the journeys that other returning citizens took during their re-entry process.
This concept allowed returning citizens to encourage each other and serve as positive inuences.
THE CONCEPT
CONCEPT #2: JOB MAP
Kevin's next concept used heat maps to indicate where felon-friendly jobs were located and the percent chance of getting hired. Users could also see networks of other returning citizens who worked in the area and expand their circles.
HOW THE CONCEPT WAS CREATED
CONCEPT #2: JOB MAP
Keep Up the Momentum
Keep Things Relatable
Be There When It Counts
Users who were surrounded by negative influences could find alternative support systems.
Returning citizens could locate other ex-felons who had gone through similar experiences.
This concept provided job lead and facilitated connections that could help users find jobs.
THE CONCEPT
CONCEPT #3: LOCATION-BASED NETWORKS
Built as an extension of the job map concept, Kevin’s final concept displayed networks of ex-felons who worked in certain areas. Users could then get in touch with people outside of their existing circles and share tips for finding employment.
HOW THE CONCEPT WAS CREATED
CONCEPT #3: LOCATION-BASED NETWORKS
Keep Up the Momentum
Keep Things Relatable
Be There When It Counts
These networks aimed to preserve motivation through group accountability.
Users could connect to other ex-felons who understood their background.
This concept provided networks that could serve as support systems.
THE CONCEPT
CONCEPT #4: FELON-FRIENDLY JOB SEARCH
One of our users’ biggest frustrations with traditional job boards was the lack of visibility into felon-friendliness. My first concept featured listings from employers who were known to be open to hiring ex-felons.
HOW THE CONCEPT WAS CREATED
CONCEPT #4: FELON-FRIENDLY JOB SEARCH
Ease the Transition
User research indicated that Indeed was the competitor exfelons were most familiar with.
Be There When It Counts
To lower the learning curve, Job hunting was tough for this concept used a similar many ex-felons. This concept layout to Indeed. aimed to simplify it.
THE CONCEPT
CONCEPT #5: FORUMS
Inspired by groups from Facebook, a site ex-felons were very active on, my next concept provided a variety of forums where returning citizens could share resources about the reentry process.
HOW THE CONCEPT WAS CREATED
CONCEPT #5: FORUMS
I came across many Facebook groups that oered felonfriendly job leads during my competitive analysis.
Ease the Transition
Keep Things Relatable
This concept lowered the learning curve by utilizing design patterns like those found on Facebook.
By making these forums exclusive to ex-felons, users could receive the most relevant advice.
THE CONCEPT
CONCEPT #6: RESOURCE MAP
My next concept focused on showing users where they could ďŹ nd helpful resources, such as temp agencies, donation centers, and reentry programs. The goal was to help returning citizens locate new support systems in their area.
HOW THE CONCEPT WAS CREATED
CONCEPT #5: FORUMS
This concept was inspired by Goodwill, a competitor that offered affordable attire and job training.
Keep Things Relatable
Be There When It Counts
The map identified organizations that were known to be felon-friendly.
This concept provided a way to find useful local resource centers.
THE CONCEPT
CONCEPT #7: JOB COACH
Although traditional mentorship was seen as burdensome, I hypothesized that we could reframe it by tying it to the job hunt. Many reentry programs provided mentorship through in-person job coaching, so I tried a digital version.
HOW THE CONCEPT WAS CREATED
CONCEPT #7: JOB COACH
This concept was inspired the Cara Program, one of the organizations from my competitive analysis.
Keep Things Relatable
Safe and Secure
All job coaches had successfully re-entered society and knew what our users were going through.
Users spoke to their job coach through a private chat that kept all information secure.