What’s Your Berry?
BerryAde Ever wanted to drink a lemonade that did not contain extra sugar, additives, or chemicals used to “ensure freshness”? Well now you can BerryAde is a all natural berry–lemonade mix that uses the juices to make it sweet. We believe that Your juice should be Natural; Sweet, Refreshing and Earth friendly; Just like you do!
Project Table of Contents Meet BerryAde
2
Table ov Contents
3
Research
1.0
4-13
Development
2.0
14-35
Strategy Guide
3.0
36-53
Finished Product
4.0
54-69
Index
5.0
70-75
Research
Table of Contents:
1.0 The Client Campaign Project briefs BerryAde Branding Solutions SWOT & Unique Selling Point
6 7 8-9 10-11 12–13
Research Client
The Gingerbread House (TGH) is an Oregon back road highway diner that opened in the 1950’s. Part of the menu has been creating a natural drink from fresh fruit, lemons, and water. This drink has become a local and vacationer’s favorite during the hot months of Summer and Fall. TGH has created memories for families who often return to have berry-lemonades created fresh every morning. The second-generation owners have seen an opportunity to spread that tradition and build more capital in a new brand of natural drink; that drink would fit in to today’s greener, natural product appeal. TGH has decided that the creation of a brand identity with media will appeal to the consumers seeking a natural choice for berry-lemonades.
6
Concept
1.0 The owners have decided to call this brand line of Berry-lemonades, BerryAde. BerryAde will include 16 flavors, 12 of which will appear during the chosen season for them, and 4 flavors that will be year round flavors so that consumers always have one style they can turn to when their seasonal favorite is not in production.
This solution should be fun, and have a party style feel to it. Colors should be derived from the colors of the drinks and have a warm friendly juicy appearance to them. Consumers of juice drinks today seek natural options that are without additives, along with a greener organic product. TGH believes that BerryAde will fit this target consumer markets needs. They seek to target consumers 13-50 who are organic consumers.
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Research Project Company & Client:
Concept:
The Gingerbread House Mark and Diane Pantovich
TGH seeks to brand their natural berry lemonade into a
shelved product.
Target Audience
The Measure of Success:
Natural, Sweet, Refreshing Deliverable Solution
Tenets:
The revealing of a new product on the open market.
Scope
8
Notes:
The product should speak to a range of consumers 13-50 interested in a healthy juice drink that is naturally blended without additives.
The measure of success will be in the sales and customer feedback both as they join the Berry Nation and through social media feed back!
Unique Brand name, logo, packaging, website, online commercial, 2 print ads, Store displays, & Five Promotional gear items.
Remember that this is a natural drink. The competition is Simply Natural, and other organic nonadditive companies. The product must stand out and stand beside major brands.
1.0
Brief
Synopsis:
TGH is branding a new line of lemonade with other fruit flavors These will be bottled and sold to grocers, and convenience stores within the US.
Goals:
To place Berryade on every grocery and convenience store cooler shelf, making it a house hold name for people who crave a natural alternative to processed sugars.
All natural no additives just juice and water. Vision:
What’s Your Berry? Image Criteria:
Tag Line:
Unique Selling Point USP:
Berryade is a combination of sweet berries and fresh squeezed lemonade. It’s all natural, no sugar added, and without unnatural additives making the drink better for the consumer.
To create the identity of Berryade and media that will promote the sales of the new product.
Images that match the color of berries; Happy individuals drinking BerryAde or Berry–Lemonade. BerryAde is a party for the soul and a natural choice for the earth conscious images should reflect that inner desire of the consumer.
9
Research NT ME I R
D IA
Branding BerryAde will require much planning with mind mapping and visualizing a new product. TGH seeks to create promotional gear, a website, logo, product packaging, print ads for store and magazine, a YouTube video commercial, and Keep with the tenets of BerryAde.
P
BerryAde Branding
The target market groups are: naturalist, earth conscious, healthy individuals from age 13 to 50. In this perimeter of consumer images that reflect the individuals or the nature of BerryAde target market group will strengthen the products validity with that market group
B r a nd I
W
eb si t e
de
nt ity
What’s Your Berry?
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1.0 m ot i o n o r
al
P
Solutions
Gear
Na t u r
al
fresih e i R
ey Te K g n ts te
n
rs
T
t Consum e g ar e
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Sweet &
Research Strength
BerryAde is a all natural drink. The organic and natural product market is growing by 12% each year. (Food Marketing Institute 2011) Consumers want a drink they can trust to have exactly what it claims.
Weakness The product till now has been solely an item sold by The Gingerbread House Diner on highway 22 East of Salem Or. Outside of this the product is unknown. The market has many drink competitors.
At this time BerryAde is a unique name and the search engines will be more likely to find BerryAde’s website and online message.
Poor production year of the key ingredients could have a impact on sales and growth.
The product is entering an already established and growing consumer market.
Small start up capital, and facility will limit the TGH in the ability to meet vendor needs.
Consumers are more earth conscious and will gravitate toward a drink that honors that idea.
Unique Selling Points: BerryAde is an all natural drink that does not contain fillers, coloring, additives, or enhancers it is simply Juice from ripe berries, lemons, and water from Opal Spring Water reservoir owned by the Earth 2 O Company of Oregon.
12
SWOT & Unique Selling Point
Opportunity BerryAde is a new product. Meeting the needs of a consumer group that is looking to drink an all natural brand of juice. The name is unique and has no competition for the brand name else where. Arriving when consumers are looking for a company to be honest in their product and process. Boost the regional economy through supporting local farmers who endeavor to protect the earth they farm.
1.0
Threat Consumers trust in organic and natural juice companies have been shaken this last year as the discovery of unsafe chemical contents that occur naturally and are added are found in what was believed all natural products. Consumers will not tolerate a brand that says organic or natural using any process that would damage the earth or enhance the product through artificial means. The product is not a soda or sweet drink and may need consumer participation to make it the right sweetness for their own taste requirements.
Produce jobs and Community support through company outreach projects in the area.
13
Development
Table of Contents:
2.0 Mind Mapping Mood & Color logo Images Website Print Media Motion Graphic Promotional Products Product Packaging Graphic Tool box
16 17-18 19-20 21 22-24 25–26 27-29 30–31 32-33 34-35
Development Mind Mapping Mind Maps a re very helpful in getting your thoughts and creativity organized. Through a mind map the designer is able to understand what elements they need to accomplish, research, and plan to successfully solve the product design problem.
Ideas & Goals Archtypes
Print Ads
Logo Styles ging
Pro
Research
Cliques
Expectations
arch
ese Font R
duc
Logo
M
t
Moti o Grap n hic
What’s Your Berry?
phy Typogra
el
e Look & F ty
uali Image q
Logo
Styles
lor Co
16
Trends
Consumer
Competition Color concept
Pack a
te
Concept Client
Prom otio Gear nal Web si
y tor & s et Ten
His
s Texture
website ia
d Print Me
ap ind M
ard
Bo Story
t
en m p o l ve
De Site M
ap
Book
ite Webs s pt e c con
Map
Mood
Board
Mood board
2.0
17
Development Color Concept Tangerine Tango: R 237 G 84 B 54 C 0 M 82 Y 82 K 0
Raspberry Red: R 191 G 31 B 46 C 6 M 100 Y 94 K 1
Apple Green: R 59 G 181 B 53 C 94 M 0 Y 100 K 0
Lemon Yellow: R 244 G 220 B 53 C 2 M 9 Y 98 K 0
Dragon fruit Pink: R 232 G 15 B 138 C 39 M 94 Y 5 K 0
Blueberry:
R 43 G 56 B 143 C 100 M 93 Y 6 K 1
Purple Grape: R 143 G 54 B 138 C 39 M 93 Y 0 K 0
18
Logo Exploration
2.0
Not everyone is Paula Sher and gets their clients logo right the first time on a coffee house napkin in less then 15 minutes. Many Designers require many generations along the same line of thought; this color is not right so change it to this one, this font isn’t really what the project reflects so try that one, etc.. In the end a level of change happens with the end results being a logo so perfect that the client says “That is exactly what I wanted. Thank you.�
I knew I was on to something here!
19
Development Logo generations
20
Completed Logo Concept
2.0
What’s Your Berry?
What’s Your Berry?
What’s Your Berry?
21
Development Website map When you build a website, knowing where each link will go to and come from is essential. This will also allow the designer the ability to better plan the layout of the site to ensure a gentle flow from page to page and meet the look and feel of the project.
Home
Berry National
Product
Become Distributor
Berry Gear
22
Coupon
Contact
About
Website Concept Generations
2.0
Site style 1: This page has a three row three column grid system. The content of this one was a nice set up however I chose to use it more for final conceptualization.
Site style 2: This layout would have used a motion graphic banner which was decided not to finish in the end as I opted for the motion graphic commercial advertisement.
Site style 3: One element that I knew would be set was the sign in and sign up section, to this I added a store finder. I chose to move all the links from right to left and make more room overall for content section.
23
Development Website Concept Generations When creating for the website it is important to think about the content area background, how will it express the inner most natural concept of BerryAde? Does it say natural, does it say refreshing, does it express sweet?
24
Print media ideas
2.0
When creating a print advertisement for BerryAde first thing on the Key Tenets of the product Natural, Sweet, and Refreshing, then of fresh fruit and natural settings, now what will it be used for, and finally the colors do they capture the colors of fruit and juice.
25
Development Motion Graphics
The motion graphic is a strong voice to the product. Small 30 second videos, like the one the client has asked for, placed on YouTube and linked on the clients website is a great way to generate awareness of the product. Berry Nationals will link the video on Facebook, then their friends follow it, and if you have created a smashing video it goes viral which is a great way to gain free advertisement.
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Storyboards
2.0
27
Development Storyboards
28
Storyboards
2.0
29
Development Promotional The Promotional gear for BerryAde should always reflect BerryAde’s bright fruity colors. By placing the logo over the heart of any clothing that is produced you set up a visual appearance that it is as the heart of the consumers choice to choose a product that is earth friendly, and healthier.
The BerryAde Cap will come in all 7 colors of BerryAde, to ensure logo visibility the logo needs some treatment that will place a layer between the cap and the logo. I would suggest a glow around the logo and tag line.
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Products
2.0 Earth conscious consumers today believe in the ability to recycle what they buy, this includes buying re-usable drink containers. The top choice of these is Stainless Steel, plastics have been known to leak Bisphenol A or BPA which would defeat BerryAde’s view on no additives natural or unnatural added.
The backpack one of our creations that make it easy to carry our stuff to and from in one re-usable container. BerryAde will use a Cotton Canvas white backpack that supports a greener environment
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Development Smaller Labels Itasperum quiduciis et vollandunt, c us cit aept as untibeature ped quas es et optiis sinus coneceatem eum volest fugit as rendit quam id quia cum andae. Ut et dolupturiosa incte
LOGO
Itasperum quiduciis et vollandunt, cuscitaeptas untibeature ped quas es et optiis sinus coneceatem eum volest fugit as rendit quam id quia cum andae. Ut et dolupturiosa incte
Label Choice 1: This label uses one image behind the logo , and the nutrition/testimonial labels are on the right and left of the logo and image which will place them on the back.
Images for this label need to remain natural and reflect the berry lemon mix inside. However; it is a must that the images not compromise the information on the label.
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Gias velitium
Is nonsenis aut preped utem quiscil quos in ea Label Choice 2: quasperatem faccae luptat arit, int et aditate ommo testi aperi nam officiumenis mporentiam qui sintorpor si dolupic This label uses a waved geometric shape aut ut rae la esed ex est tem apitatiande recestemqui quia non dolendem omnimillum at the bottom and a image behind the logo, assite ipitium et accus. perhaps that employes mixed fruit. The logo top most with the product information at the sides. One side works as a testimonial of BerryAde’s values for the product while the other is the Product nutritional information. The color on the label here is kept white so that the information displayed is not compromised.
LOGO
Label Choice 3: This label uses color and text combined with the logo to promote the product. the testimonial section of the label has moved to the right switching places with the product nutrition label. The colors for this label would changes depending on what berry was added This one would be grape or cranberry fruit. Raspberry Red could work for pomegranate, cherry, and raspberry for example. Evendundigni accae dolupta tquiam venimus nime ommoluptat asitae consedis el eum quas es magnis doluptatur?
32
Evendundigni ut atectendias iliquam repelese porrore venimus nime ommoluptat asitae consedis el eum quas es magnis doluptatur?
LOGO
Num landa il estem asit occus sa nisitiam re liquian derovid quas qui vid utaest hillaud itiusan delitatur, consenem ilitatiur sequi aruntiis as acculpa nonsequia simolore conem et laudis int.
2.0
Sub headings
LOGO
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Itasperum quiduciis et vollandunt, cuscitaeptas untibeature ped quas es et optiis sinus coneceatem eum volest fugit as rendit quam id quia cum andae. Ut et dolupturiosa incte
Label Choice 1: This label uses two image behind the logo , and the nutrition/testimonial labels on the back. Images for this label need to remain natural and reflect the berry lemon mix inside. However; it is a must that the images not compromise the information on the label.
Label Choice 2: This label uses an geometric wave behind the logo , and the nutrition/testimonial labels on the back. The waves would reflect the juices combined and the logo on this label might benefit from a drop shadow. There is no image for this label choice by keeping the information the main focus not the imagery.
LOGO
Itasperum quiduciis et vollandunt, cuscitaeptas untibeature ped quas es et optiis sinus coneceatem eum volest fugit as rendit quam id quia Itasperum quiduciis et cum andae. Ut vollandunt, cuscitaeptas et dolupturiosa untibeature ped quas incte es et optiis sinus coneceatem eum volest fugit as rendit quam id quia cum andae. Ut et dolupturiosa incte
Label Choice 3: This label uses color and text combined with the logo to promote the product. the testimonial section of the label has moved to the right switching places with the product nutrition label. The colors for this label would changes depending on what berry was added This one would be Dragon fruit pink and lemon yellow which could work for strawberry, dragon fruit, and passion fruit for example.
LOGO
Itasperum quiduciis et vollandunt, cuscitaeptas untibeature ped quas es et optiis sinus coneceatem eum volest fugit as rendit quam id quia cum andae. Ut Itasperum quiduciis et et dolupturiosa vollandunt, cuscitaeptas incte untibeature ped quas es et optiis sinus coneceatem eum volest fugit as rendit quam id quia cum andae. Ut et dolupturiosa incte
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Development Graphic Color Pallet Raspberry Red: R 191 G 31 B 46 C 6 M 100 Y 94 K 1
Tangerine Tango: R 237 G 84 B 54 C 0 M 82 Y 82 K 0
Lemon Yellow: R 244 G 330 B 53 C 2 M 9 Y 98 K 0
Apple Green: R 59 G 181 B 53 C 94 M 0 Y 100 K 0
In the world of juice and other drinks few rise to the challenge of staying true to the fruit, BerryAde the sweet mixture of Berry and Lemon branded by The Gingerbread House Co. is one such product. BerryAde is set apart by the lack of sugars and additives other Lemonade brands have. It isn’t a soda with all the bubbles, and certainly is not added to with extra vitamins, which can leave a bitter after taste. Simply it is water and fruit juice blended for a sweet taste of Berry-Lemonade. The launch of this new product brand diversifies the Parent company and creates a external source of profit, it is the wish of TGH Co. to make BerryAde a house hold item like other major brands. The design of BerryAde is a summary reflection of the colors of ripe berries and lemons, at the peek of perfection. Imagery will be crisp and clean standing out against the background, as does BerryAde stand out among the competition. BerryAde brand will save time San Serf fonts are print and other media friendly.
Blueberry:
R 43 G 56 B 143 C 100 M 93 Y 6 K 1
Dragon fruit Pink: R 232 G 15 B 138 C 39 M 94 Y 5 K 0
Purple Grape: R 143 G 54 B 138 C 39 M 93 Y 0 K 0
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Bubbles and wavy lines are great representations of the fluid nature of the product and will enhance the look and appeal of BerryAde. Colors and images need to be kept bright and cheerful, people should be seen drinking, smiling or enjoying natural surroundings to promote the rich natural approach of BerryAde
Tool Box Myriad Pro Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 `~!@#$%^&*()_+[] \|{}’”;:,.,<>/?
2.0 Georgia Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 `~!@#$%^&*()_+[] \|{}’”;:,.,<>/?
Myriad Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 `~!@#$%^&*()_+[] \|{}’”;:,.,<>/?
Bright Lights Heavy ABCDEFGHJKLNOPQRSt VWXYZ123456789 !”;:,.,?
The people of berryade should posses a natural , fun, berry quality to them.
Images and textures should in some way represent the natural fun essence of BerryAde.
35
Styles
3.0 Table of Contents:
3.0 Tenets Logo Guide Color template Image and Texture Quality Print Media Standards Label Guidelines Typography Website Standards BerryAde Promotional Gear
38 39-42 43 44-45 46-47 48–49 50 51 52–53
Styles Key Tenets
Natural t e e
Sw Refreshing
38
3.0
Logo Guide Full Color logo:
What’s Your Berry? BerryAde’s logo is seen here at 3 inches
The logo is a company’s most valuable asset in assuring brand recognition. Because of this, measures must be taken to ensure that BerryAde’s logo is always clearly displayed. Maintaining an 18 pt or .25 inch margin of free space will preserve the clarity of the logo.
Breaking it Apart: Variety is good even with a logo. The ability to break up the BerryAde logo into parts, as shown here, presents multiple opportunities. Each case keeps the clean lines and visual appeal of the logo as well as the recognizability In the future, possible new flavors can be added to the logo by using this method. The logo can be used without the tag line, or just the geometric circles used to entice the consumer
What’s Your Berry?
Suggested Uses: • Posters • Coupons • Newspaper ads. • And Promotional gear.
What’s Your Berry?
39
Styles Acceptable Logo Use What’s Your Berry?
What’s Your Berry?
What’s Your Berry?
What’s Your Berry?
What’s Your Berry?
What’s Your Berry?
Light colors that are half the logo color tint are acceptable: yellow, white, and red. Shades of grey can be used up to sixty percent (60%), however, shades above forty percent (40%) are not truly recommended.
What’s Your Berry?
What’s Your Berry?
Competition logo Comparison:
What’s Your Berry?
40
What’s Your Berry?
3.0
Unacceptable Logo Use:
The logo should never be distorted or placed over another logo. What’s Your Berry?
What’s Your Berry?
ur Yo t’s
?
rry
Be
ha
W
What’s Your Berry?
What’s Your Berry?
What’s Your Berry?
What’s Your Berry?
What’s Your Berry?
What’s Your Berry?
Placement over logos of competitors makes BerryAde dishonest and the appearance of not caring for those competitors and against TGH’s Key tenets: Tradition, Honesty, and Memories
Dark colors or colors that are used in the logo are highly not recommended. These colors should not be used in any media to promote the BerryAde product as it distorts the clarity of the logo. Textured images are also not recommended as the picture will over-power the logo. At first appearance you might ask why not black, the colors are great on it. If you look close you will see the blue in the lettering blurs in with the black and the message is less effective this way. However the use of the bubble’s with Tag line are a bold statement.
What’s Your Berry? What’s Your Berry?
41
Styles Alternative Logo Printing Dark Color Printing: Printing on black or dark surfaces is a challenge. BerryAde’s logo will get lost on and the message will not be conveyed properly. This White on black version of the logo ensures that BerryAde’s Identity is not lost.
What’s Your Berry?
Black and White Printing: There will be times when industry partners or internal messages will be printed in just black and white. this black on white version will ensure the logo is recognizable hen the printer is set to black ink only..
What’s Your Berry?
This logo should never be printed on light surface colors . This logo should never be printed as the black ink option. Whats YOUR Berry?
This form of the logo should not be placed on a dark surface color. Whats YOUR Berry?
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3.0
Color Pallet Raspberry Red:
R 191 G 31 B 46, C 6 M 100 Y 94 K 1
Tangerine Tango:
R 237 G 84 B 54, C 0 M 82 Y 82 K 0
Lemon Yellow:
R 244 G 220 B 53, C 2 M 9 Y 98 K 0
Apple Green:
R 59 G 181 B 53, C 95 M 0 Y 100 K 0
Blueberry:
R 43 G 56 B 143, C 100 M 93 Y 6 K 1
Dragonfruit Pink:
R 232 G 15 B 138, C 39 M 94 Y 5 K 0
Purple Grape:
R 143 G 54 B 138, C 39 M 93 Y 0 K 0
Berries have a rainbow of colors and hues. It is in this spirit that BerryAde’s seven (7) colors reside. Here are the colors with the monochromatic down to ten percent (10%) This variety of color combination is the heart and soul of the slogan,
‘What’s Your Berry?” The gradient of color you see monochromatic of their base colors.
here
are
43
Styles Image Quality BerryAde is a bright natural product, even in the winter, it should look and feel like a rocking summertime experience. The images should be fun, fresh, and tasty in appearance.
Images, like the one above, should not be used, as it is shadowed ad not bright like the one to the top left of the page. The image may be natural, but should be avoided at all costs.
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Texture Quality
3.0 BerryAde is a bright natural product, even in the winter it should look and feel like a rocking summertime experience. Keep the key tenets in mind when choosing images for BerryAde: • Sweet, • Natural • Refreshing
Images, like the one to the right, have colors too close to the logo. The collage of color reduces the foreground to visual unreadable. The BerryAde logo gets lost when placed on top of this type of image.
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Styles Print Media
$2.00 1 gallon Price Advertisement: Should never compromise the logo and the price needs to be featured clearly so no ambiguity about the product price can be claimed. The price should never over lap the logo. Color should be kept in BerryAde style with bright natural berry colors bringing out the essence and tenets of BerryAde. Places that ads like this will appear is store fronts, sales displays, in newspaper ads, and on the side of buildings where advertisements are permitted.
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Standards
3.0
Product Advertisement: Should be bright and bring out the essence of BerryAdeâ&#x20AC;&#x2122;s bright colors and a the key tenets along with the logo and tag line should stand out clear and float above the advertisement message and background if there is a texture or image there retain margins of the logo at all times. The website call to action should be placed in the bottom right-hand corner and the last thing that the consumer sees.
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Styles Label Product Labels should remain true to the tenets Sweet natural and Refreshing. Images of Fruit on the label should be the secondary focus to the product logo and should accompany and promote the products juice content.
48
Guidelines
3.0
49
Styles Typography
BerryAde Headlines: Myriad Pro Bold 36pt + ABCDEFGHIJKLMNOPQRSTU VWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ~!@#$%^&*()_+{}|:”<>?/.,’;][=-
Sweet, Natural, & Refreshing Text body: Myriad Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ~!@#$%^&*()_+{}|:”<>?/.,’;][=-
Sub-Headers Georgia Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
~!@#$%^&*()_+{}|:”<>?/.,’;][=-
Tag Line: Helvetica Neue Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ~!@#$%^&*()_+{}|:”<>?/.,’;][=-
What’s Your Berry?
Bright light heavy This is the font of the logo It may be used sparingly never compromise the integrity of your text in disp;aying this font as it is a open interior and background’s are visible unless steps are taken to fill them in. This is a display only text and should not be used for informing readers of BerryAde’s message beyond being used as a header of sub header.
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Website Standards A Site Map:
Home
Berry National
Product
Become Distributor
Berry Gear
3.0
Contact
Coupon
Is the way a designer can ensure that the future web support and builders are able to continue a positive flow for the consumers and see what link flows to other links on the site
About
The Website: Is a way to reach the new consumer groups that research online. Berry nationals want to belong to a products endeavours through joining a tribe of consumers online. The total number of consumers that have joined is a measure of product and consumer acceptance. Website images must be natural friendly and follow the pink color theme or contrast above the background.
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Styles Promotional
Promotional Gear: Is the emblem of belonging for our Berry Nationals so these products need to be quality in order to maintain the consumers trust.
Colors of these products should also meet the color to logo standards set so that the logo is never compromised. What’s YOUR Berry?
What’s YOUR Berry?
What’s
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YOUR Ber
ry?
3.0
Gear
Logo Placement: The logo of BerryAde should appear over the heart of any apparel it is placed on. This keeps the look consistent and implies that the love they have is as plain as the shirt or hoodie they are wearing for BerryAde.
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Final Product
4.0 Table of Contents:
4.0 Logo presentation Website Presentation Promotional Gear Coupon Promotion media In Store Display Print Advertisement Motion Graphic
56-57 58-61 62-61 64 65 66-67 68â&#x20AC;&#x201C;69
Final Product Logo Presentation
What’s Your Berry?
What’s Your Berry?
What’s Your Berry?
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Logo Presentation
4.0 The BerryAde Logo is bright and reflects the colors of the berries that are used in the drink. Standing with the competitors it looks like it has been there all along.
Whatâ&#x20AC;&#x2122;s Your Berry?
Whatâ&#x20AC;&#x2122;s Your Berry?
57
Final Product Website
58
Presentation
4.0 Natural, and beautiful the BerryAde website keeps the viewer intrigued with what will come next the beautiful Pacific North West images reflect the purity of our product and how dedicated BerryAde and TGH are to keeping out environment as majestic as the images seen here.
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Final Product Website
Whatâ&#x20AC;&#x2122;s YOUR Berry?
Above you see the Promotional gear , a great tool to reward our members for their loyalty. By providing our online visitors a direct link to savings on our products we generate a scene of community understanding that today everyone needs a discount at times.
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Presentation
4.0
61
Final Product Promotional Berry Savory T-Shirts:
Look Delicious in your very own BerryAde TShirt. Come in Raspberry Red, Tangerine Tango, Lemon Yellow, Apple Green, Dragon fruit Pink, Blueberry, & Grape.
Whats YOU
R Berry?
BerryAde Hoodie Enjoy the day no matter what the season with your very own BerryAde Hoodie. Comes in Raspberry Red, Tangerine Tango, Lemon Yellow, Apple Green, Dragon fruit Pink, Blueberry, & Grape.
The BerryAde promotional gear is a great way to reward, create belonging, and inspire our Berry nationals. By sending these to official BerryAde community service events we can reward our very own good citizens for all their heard work and caring effort.
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4.0
Gear Stay Earth Savvy Your choice of red silver or blue Stainless steal earth friendly drinking bottles, Now pour your favorite BerryAde and your ready to go.
Cotton Canvas Bag
Pack up your BerryAde gear and go for a hike and enjoy natures beauty, or just load up your BerryAde and go to your friends to watch movies.
What’s YOUR Berry?
Cotton Baseball Cap
Show your Berry Nationality with our personal logo on your own BerryAde Ball cap in Raspberry Red or Lemon Yellow.
What’s YOUR Berry?
What’s
YOUR
Berry?
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Final Product In Store $1.60 ea Buy 1 Get 1
What better way to reward our thrifty shoppers then to provide them with printable no hassle manufacturer coupons they can cash in on the next store run they will make.
Half Off Your Next Big Bottle Of What’s Your Berry?
offer expires March 31st, 2013
What’s Your Berry?
offer expires March 31st, 2013
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4.0
a G 0 0 .
al
$3
Displays
Remind the consumer that their BerryAde is on sale or that a new Seasonal product just came out with an In store Display.
Summers favorite flavor BerryAde’s Own Raspbarry Lemonade
What’s Your Berry?
What’s Your Berry?
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Final Product Print
Print media is the way to shout to the world HERE WE ARE!!!! The digital rendered Print media will work wonders in the local newspaper or newsletter. Slip them in with a coupon at the bottom or as coupon themselves creating a duel service media item.
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Media
4.0 The high quality print ads like these will reach millions when placed in magazines and on billboards. Reflecting the natural elements and beliefs of BerryAde they are a high quality product helping ensure that the message get out there.
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Final Product Motion
Today you do not necessarily have to spend thousands on a 30 second spot to get it noticed Having a great little video like this one can easily go viral on Youtube. The more Berry Nationals BerryAde gains the more views and shares the motion graphic will have.
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4.0
Graphic
This sweet 30 second spot video is self perpetuating with the website as one linkes to the other back and forth and the share with buttons will be on both YouTube and the BerryAde website. (seen here with old logo)
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Index
Table of Contents:
5.0 Research Reference Image Reference
72-73 74-75
Index Research Reference Food Marketing Institute (2011) Natural and Organic Foods: Executive Summery. Food marketing Institute, Arlington VA, accessed December 26th, 2011. http://www.fmi.org/media/bg/ Wild (2011). Beverage R&D: Natural and organic show signs of growth. Wild Flavors Inc. Erlanger, Kentucky accessed January, 3rd 2012. http://www.wildflavors.com/ ? fuseaction=news.item&newsCategoryID=DEEE5851CF1C-2465-1C551396DCD9B58D&newsItemID=8C8C3CC7-7E90-9BD4-C8D50E7A65808371 http://vectorlogo.blogspot.com/2011/01/minute-maid-vector-logo.html
http://www.polarkrush.com/products_refresh.html
http://rit-artworld.blogspot.com/2012/01/logo-inspired-by-nature.html
http://catalog.jemscatalog.com/pages.php?pageId=33
http://ventvox.com/wp-content/uploads/2010/05/Odwalla_logo.106170247_std.jpg
http://www.koopmanostbo.com/portfolio/brand_identity/#12 http://rit-artworld.blogspot.com/2012/01/logo-inspired-by-nature.html
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Image Reference
5.0
http://depositphotos.com/buyer_menuphp?do=purchased&tid=2224139
http://sgpromo.com/:quicksearch.htm?quicksearchbox=canvas+backpack&submit. x=0&submit.y=0 http://sgpromo.com/foodwater.htm
http://depositphotos.com/buyer_menu.php?do=purchased&tid=2224147
http://depositphotos.com/buyer_menu.php?do=purchased&tid=2224152 http://depositphotos.com/buyer_menu.php?do=purchased&tid=2224101
http://depositphotos.com/buyer_menu.php?do=purchased&tid=2224151
http://cindyb1973.deviantart.com/#/d1n8qiq
http://cindyb1973.deviantart.com/favourites/#/d340cs2
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Index Image http://depositphotos.com/buyer_menu.php?do=purchased&tid=2224322
http://depositphotos.com/1365620/stock-photo-Heart-from-the-lemon-dropped-intowater.html?sqc=0&sqm=232&sq=query%3DLemons-Heart http://www.flickr.com/photos/seandreilinger/390630198/sizes/m/in/photostream/
http://www.gettyimages.com/detail/photo/fruit-forming-heart-shape-royalty-freeimage/104822052 http://www.flickr.com/photos/backpackphotography/607916190/
http://www.fanpop.com/spots/fruit/images/7004507/title/mixed-fruit-wallpaper-wallpaper
http://depositphotos.com/1745474/stock-photo-Juicy-green-grape-background.html
http://depositphotos.com/4902963/stock-photo-Handful-of-small-red-berries-reflected-inrendered-water.html http://ocean1025.files.wordpress.com/2007/06/true-purple-grapes.jpg
http://depositphotos.com/buyer_menu.php?do=purchased&tid=2224244
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Reference
http://www.geek.com/articles/geek-cetera/tangerine-tango-named-pantones-2012color-of-the-year-20111219/ http://www.flikr.com/photos/marimoon/1216964597/size/0/in/photostream/
http://sgpromo.com/apparelhooded.htm
http://www.gettyimages.com/detail/101265619/StockImage
http://www.gettyimages.com/detail/200514760-11/Stone
http://www.gettyimages.com/detail/photo/portrait-of-a-young-man-drinking-fluid-royaltyfree-image/stk107962cor http://www.flickr.com/photos/admkrm/116343319/
http://sgpromo.com/apparel
(link disovled by sgpromo.com)
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