CINDY CHU PORTFOLIO
CINDY CHU PORTFOLIO
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cindychudesign@gmail.com
CINDY CHU
QUALIFICATION PROFILE Graphic designer with creative thinking and great teamwork personality. Stylistic illustrator skilled in hand-drawn and computer generated illustration.
3010 Aptos Ave Hacienda Heights, CA 91745 (626) 290-6250 cindychudesign@gmail.com
Creative experience in the following: Print:
Multimedia:
Brochure & Newsletter
Web Design
Logo & Business card
CD Cover
Poster Book cover
ACHIEVEMENT
EDUCATION
1st Annual CSUF Illustration Competition, Second
Bachelor of Fine Art in Graphic Design
Place in Children’s book category
Bachelor of Fine Art in Illustration
California State University, Fullerton, 2013
California State University, Fullerton
Once more with feeling: Annual Student Exhibition
PROFESSIONAL EXPERIENCE
California State University, Fullerton, 2013 Taiwanese Student Association, California State UniSpringtime at the Arboretum, A Botanical &
versity, Fullerton
Landscape Watercolor Exhibition
December 2011 - Present
California State University, Fullerton, 2013
Graphic Designer
- Design posters and activity flyers monthly for
2010 Student Art Exhibition, 2D Design
both online and print use
Mt San Antonio College, Walnut, CA
- Create membership card
EasySoap, Taiwan Freelance Illustration, 2013
LANGUAGE
Fluent in Mandarin and English
- Create stickers for soap package
TECHNICAL SKILLS Able to work with both Mac and PC platforms, with emphasis on: - Adobe Photoshop - Corel Pinter - Adobe Illustration - Adobe InDesign - Adobe Dreamweaver - Microsoft Office
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CONTENT// PRINT
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T-SHIRT
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LOGO
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PACKAGING
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PRINT//
Type Poster // To ADverTise THe TYpeFACe Bodoni is a series of serif typefaces first designed by Giambattista Bodoni in 1798. It ended with a typeface of narrower underlying structure with flat, unbracketed serifs, extreme contrast between thick and thin strokes, and an overall geometric construction. To show the interesting geometric shapes of the fonts, I use diagonal composition and the cutout shapes of the numbers.
Font used: Bodoni, 7pt, 12 pt, 22pt, 36 pt, 72pt, 110 pt,
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PRINT//
Type Poster // Develop a comprehensive design The objective is to recognize negative and positive shapes within letterforms to emphasize relational interaction and form. Specific letter forms and words create unique opportunity for visual tension and asymmetrical balance. Bodoni is recognized with extreme contrast between thick and thin strokes and the geometric construction. In all the alphabets, “J� shows the most interesting curved and contrast. I put R and J together, they formed a beautiful organic shape which shows the relationship between negative and positive shapes. In my design, I applied elements including visual hierarchy , figure/ground relationship, and readability and legibility. Both designs include an exploration into color. These color designs highlight near complementary scheme with green and reddish pink.
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Font used: Bodoni, 12 pt, 36 pt, 100 pt, 400 pt, 600 pt, 1200 pt Tracking- 25
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K A R A WA L K E R
PRINT//
Book Cover
Font used: Bodoni MT Condensed, 44pt Futura Std Book, 26pt Futura Light Condensed, 14pt Gill Sans Regular 12pt, 18pt Tracking 200 for Book title
// KArA wAlKer Kara Walker is a contemporary African American artist who explores race, gender, sexuality, violence and identity in her work by using black cut-paper silhouettes. At first sight, Walker’s works seem beautiful and happy, but then the audiences will realize the violence and the upset her works want to convey. By contrasting white background and black silhouettes, I want to display the delicate and the boldness Walker’s works give us. On the cover, the woman is holding her head which also shaped like Africa map.
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W a c b on a th p t So ra occ can psy
Font used: Helvetica vv LT St Roman 50pt, 106pt DIN Light,18pt Rockwell,14pt
PRINT//
Magazine Page // GRABS READERS’ ATTENTION Focus on the visual hierarchy, readability, and overall balance of the design, I placed an easy-to-understand illustration to convey a clear message of how to conserve water. In order to make the viewers want to know more about the article, I combined the letters with graphics to grab readers’ attention.
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PRINT//
Levi’s Poster // TO PROMOTE THE BRAND Font used: 1942 Report
The objective is to express Levi’s as energetic, urban, self-express, dream, and adventure. To express these terms, I put images of city and energetic people. The elements in the poster are combined and represented in diagonal composition to show movement.
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PRINT//
Magazine Article // LAYOUT, TYPOGRAPHY, VISUAL Hierarchy In this article, it mentioned walking and biking is our secret weapon. Therefore, I put a target on the first page. With a line extending from the arrow, I divided the overall layout into diagonal composition to show movement and energy. The overall context is consist of graphics and information which is more easier to read and comprehensible.
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Font used: Helvetica Inserat LT St Roman, 33pt DIN Medium,40pt DIN Light, 9.5pt Rockwell, 14pt, 67pt
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PRINT//
Postcard // To promoTe no nUKes Learning from the history of the meltdown of Japan’s Fukushima nuclear power plant, many Taiwanese start to realize the danger of nuclear power. To demand the government stop allocating funding for a fourth nuclear power plant in New Taipei City, I illustrated a giant monster to represent the nuclear power plant and it is out of control. When human create something dangerous and risky, do we have the confident to control it all the time?
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T-SHIRT DESIGN
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T-SHIRT DESIGN//
DWNTWN // FOR cloth company “dwntwn“ The objective is to create T-shirt design that combined with wither the letters “DWNTWN“ or the buliding-shaped logo they have. To make more interesting images, I combined the elements of downtown such as walking people, city scenes and neon lights with the logo.
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T-SHIRT DESIGN//
Aquarium // For AQUAriUm oF THe pACiFiC Aquarium is a space which give people an opportunity to experience, to enjoy, and to know the marine animals. By using the descriptive terminology “live“ to describe aquarium, I get the conceptual translation “to experience or enjoy life to the full.“ It gives me an idea to paint a submarine with a shape of fish that can bring children to the ocean. That is aquarium all about, a place to adventure and explore these amazing species that are different than us.
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// For AQUAriUm oF THe pACiFiC By using the descriptive terminology “observe”. I get the conceptual translation “to see, watch, perceive, or notice.“ That is what people do in the aquarium, to see and to explore those amazing marine creatures. The idea is making blowfish become a hot balloon that can ride children to an exciting adventure in an unknown world, so the children can see and experience more.
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// For AQUAriUm oF THe pACiFiC By using the descriptive terminology “exhibit“ to describe aquarium, I get the meaning of “to present in a public exhibition or contest.“ Therefore, I think of the paintings in the art museums and galleries. To connect both ideas, I put a fish in a frame to show that it is being displayed.
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LOGO
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LOGO DESIGN//
Puno Logo // For pUno
People UNited as One (PUNO) presents unique t-shirt designs to consumers who wish to make a statement with their fashion that they care about their fellow human beings. Their products not only satisfy basic needs, but also those buying PUNO will be contributing to the needs of those less fortunate. I experience the logo with different style, technique, and color scheme.
Font used: Bauhaus 93, 12 pt Bell Centennial, 16pt
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PACKAGING
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PACKAGING//
Tea Box Design // Design TeA pACKAging For HUmAniTeA This new brand of tea is called Humanitea, and the target market is aimed for eighteen to forty-five years old. Client wants the package to be “expression of life“, “playful“, and with “loud and vibrant color“. Therefore, I design two different packagings when one is more playful and the other one is more elegant .
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Font used: Helvatica, 10pt. 4.375 “ w x 5 ” h x 4.375 “ l 8.2 x 2.4 in / 20.8 x 21.3 cm
PACKAGING//
Kleenex Box Design // ESTABLISHED DESIGN THEMES In this project, the core target market is aimed between 18 - 21 years old, male and female. After doing research, I believe the excitement and the desire of an unknown adventure can attract this age group. Therefore, the pirate theme with blue and grey color theme is created on the tissue box. Also, a cutout of a skull is present on the box to add a feeling of danger.
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Colophon Title: Avenir LT Std, 36pt Section: Poiret One, 48pt Body Text: Avenir LT Std, 35 Light, 9pt, Tracking 6pt Cotitle: Courier New, 10pt Page number: Courier New, 10pt Footer: Avenir LT Std, 8pt Photo Caption: Avenir LT Std, 35 Light, 8pt, Leading 10pt, Tracking 6pt
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