Our SOLD plan for John and Christine Harrison 2198 Coast Ave. San Marcos, Ca 92078 Cindy Davis Broker Associate 619.813.1992
Š 2014 Carrington Real Estate Services, LLC. All rights reserved. Š 2014 Carrington Real Estate Services, LLC. All rights reserved.
Š 2014 Carrington Real Estate Services, LLC. All rights reserved.
FRONT & CENTER
The sale of a home is a life-changing event. It’s a time when you and your needs become the center of the universe. I will put you and the sale of your home front and center — right where they belong. Meeting your needs and successfully closing your transaction are the driving force behind every step I take, from the moment the For Sale sign goes up until the final signature is made.
FRONT & CENTER | DIFFERENT & BETTER | PRICING & COMPETITION © 2014 Carrington Real Estate Services, LLC. All rights reserved.
IT’S ALL ABOUT YOU You have certain expectations and goals that need to be met in the sale of your home. One of the most important things we can do together is to establish what those are, and then address any questions you may have.
OUR GOAL TODAY • Discuss Your Needs • Preview Your Home • Review Comparable Properties & Current Market Trends • Determine Pricing & Estimate of Net • Create Marketing Plan • List Your Home FRONT & CENTER | DIFFERENT & BETTER | PRICING & COMPETITION © 2014 Carrington Real Estate Services, LLC. All rights reserved.
WORKING TOGETHER As your partner, I will be: • Informed • Responsive • Proactive • Resourceful • Detail-Oriented
FRONT & CENTER | DIFFERENT & BETTER | PRICING & COMPETITION © 2014 Carrington Real Estate Services, LLC. All rights reserved.
MY COMMITMENT TO YOU As your real estate professional, I pledge to meet a higher standard of service, and to put our relationship and objectives front & center. I can affirm that I meet all of the following professional qualifications and am the best choice of real estate agent to handle the sale of your home.
Licensed real estate agent Full time real estate professional Able to generate business from past clients Use technology tools and business software on a daily basis Participate in ongoing education and maintain an active business plan Follow real estate best practices when representing you and your property • Networking and Communication • Marketing • Technology • Offers and Negotiation • Transaction Management
FRONT & CENTER | DIFFERENT & BETTER | PRICING & COMPETITION © 2014 Carrington Real Estate Services, LLC. All rights reserved.
Collaborative & Committed to Win-Win Solutions With 20 years thriving in San Diego real estate, Cindy Davis is a full-time broker associate serving Coastal, North County, and Downtown San Diego communities. She takes great pride in representing her clients in achieving their real estate goals. Whether buying or selling a family home, moving up, downsizing, finding a first home or investing, Cindy dedicates high personal interest, along with unparalleled effort to provide outstanding guidance, service and care to each and every client. Cindy's strengths lie in her win-win approach to negotiation, exceptional customer service and scrupulous level of integrity. Her objective is to assist clients in making educated real estate decisions by providing detailed property information and analysis, as well as educating clients in the process to attain the desired outcome for each property purchase or sale. Mentorship and Training With a thorough understanding of the importance of training and professionalism, Cindy is committed to mentoring and educating new agents, assisting them in developing their talents and skills as sales professionals within the San Diego real estate community. It brings her great joy in sharing her wisdom for the success of her team. Specialized Markets During the downturn in the San Diego real estate market, Cindy provided guidance to many homeowners with negative equity achieve a fresh start by negotiating short sale approvals with lien holders on their behalf. Currently, with the increase in home values, many would-be short sale sellers have experienced positive equity in their homes, enabling them to sell without triggering a short sale. Professional Associations, Certifications & Education San Diego Association of Realtors California Association of Realtors National Association of Realtors California Real Estate Broker CDPE - Certified Distressed Properties Expert Saddleback College - Business Administration Cindy Davis Broker Associate M 619.813.1992 Cindy1SanDiego@gmail.com Š 2014 Carrington Real Estate Services, LLC. All rights reserved.
1312 Camino Del Mar Del Mar, Ca 92014 CindyDavisProperties.com
Cindy Davis
Cindy Davis Carrington Real Estate Services Broker Associate
DIFFERENT & BETTER
Carrington Real Estate Services specializes in consistent performance to deliver consistent results to each client. That makes us Different & Better.
FRONT & CENTER | DIFFERENT & BETTER | PRICING & COMPETITION Š 2014 Carrington Real Estate Services, LLC. All rights reserved.
Carrington Real Estate Services has a unique combination of strengths that contribute to value and results for our clients. Our agents are residential specialists extensively trained to manage the complex sales process. Our marketleading technologies are designed to increase transaction speed, enhance efficiencies, and support the consistency of outcomes. We have the resources and capacity to keep the process moving and to meet the highest levels of industry and client standards. We are built for performance.
FRONT & CENTER | DIFFERENT & BETTER | PRICING & COMPETITION Š 2014 Carrington Real Estate Services, LLC. All rights reserved.
COAST TO COAST Carrington Real Estate Services operates in 22 states. We have ground-level presence in many of the nation’s key markets, and our agents are seasoned real estate professionals, highly attuned to local market dynamics. Local knowledge, national scale.
FRONT & CENTER | DIFFERENT & BETTER | PRICING & COMPETITION © 2014 Carrington Real Estate Services, LLC. All rights reserved.
GREAT FAMILY TIES Carrington Real Estate Services is an affiliate of the Carrington family of companies. Carrington’s leadership team is chosen from the best of the best in the real estate and financial industries. They have developed a unique business model that includes four vertically integrated operating businesses that can service the single family asset through its entire life cycle.
FRONT & CENTER | DIFFERENT & BETTER | PRICING & COMPETITION Š 2014 Carrington Real Estate Services, LLC. All rights reserved.
FRONT & CENTER | DIFFERENT & BETTER | PRICING & COMPETITION © 2014 Carrington Real Estate Services, LLC. All rights reserved.
REACHING BUYERS CarringtonRealEstate.com • Robust National Property Search • Featured Properties • Real Estate Tools & Information • State-of-the-art CRM System
FRONT & CENTER | DIFFERENT & BETTER | PRICING & COMPETITION © 2014 Carrington Real Estate Services, LLC. All rights reserved.
REACHING BUYERS
(continued)
LISTING SYNDICATION
FRONT & CENTER | DIFFERENT & BETTER | PRICING & COMPETITION Š 2014 Carrington Real Estate Services, LLC. All rights reserved. Trademarks referred to herein are the property of their respective trademark holders and are used only to directly refer to their
Featured Listing status on the leading Every time a buyer finds your listing on Zillow.com, they’ll be sent directly to me – not some other agent who knows nothing about your property. Zillow controls 8.61% of the market share. They also provide a direct feed to Yahoo Real Estate who controls 6.06%. I’ll do the math for you …
DIGITAL
we’re controlling the top 14.67% of the market.
ZILLOW
real estate marketplace on the web – ZILLOW.COM
© 2014 Carrington Real Estate Services, LLC. All rights reserved.
million daily active users TWITTER: 400 million tweets per day
DIGITAL
An audience this large cannot be ignored. I understand the power of social media, and know how to use social networking sites to drive traffic to your home.
SOCIAL MEDIA
FACEBOOK: 618
Š 2014 Carrington Real Estate Services, LLC. All rights reserved.
REACHING BUYERS
(continued)
PROPERTY MARKETING • Signage • Property Flyers & Brochures • Direct Mail • Print & Online Advertising • Broker Preview •
FRONT & CENTER | DIFFERENT & BETTER | PRICING & COMPETITION © 2014 Carrington Real Estate Services, LLC. All rights reserved.
REACHING BUYERS
(continued)
Over 47% of prospective homebuyers will attend at least one Open House. Our objective is to capture that business by making your home stand out from the competition. Using the exclusive Carrington Real Estate Services OPEN HOUSE Lead Generation Marketing SystemSM, we will follow a precise action plan for effectively marketing, staging, and hosting your Open House event. We do more than the industry standard; we set a new standard by customizing our approach to the OPEN HOUSE — thus reaching more buyers.
FRONT & CENTER | DIFFERENT & BETTER | PRICING & COMPETITION © 2014 Carrington Real Estate Services, LLC. All rights reserved.
PRICING &
COMPETITION Determining our pricing strategy is a critical step in
capturing the most selling power for your home. Where we choose to set the price of your home will affect the number of buyer opportunities available for your property — and ultimately, the length of time to sell and net proceeds of the sale. My role is to ensure that we select an intelligent pricing strategy, taking into account all relevant market factors, competing properties, and comparable sales to determine a value that will unlock the greatest selling potential.
FRONT & CENTER | DIFFERENT & BETTER | PRICING & COMPETITION Š 2014 Carrington Real Estate Services, LLC. All rights reserved.
SELLING POWER OUR GOAL
PRICING FACTORS
• Pricing at Market Value
• Location
• Market Conditions
• Condition of Property
• Recent Sales
• Competing Properties
FRONT & CENTER | DIFFERENT & BETTER | PRICING & COMPETITION © 2014 Carrington Real Estate Services, LLC. All rights reserved.
PRICE IT RIGHT Proper pricing is most important in the early stages of marketing. Interest shown in a home during the first 15 weeks on the market*
FRONT & CENTER | DIFFERENT & BETTER | PRICING & COMPETITION Š 2014 Carrington Real Estate Services, LLC. All rights reserved.
PRICING TO SELL Market time vs. selling price. The longer a home is on the market, the less it will sell for.*
FRONT & CENTER | DIFFERENT & BETTER | PRICING & COMPETITION Š 2014 Carrington Real Estate Services, LLC. All rights reserved.
I guide clients through a smooth and professional sales process, using the best resources in the industry to sell homes quickly and for the best price. HERE’S WHAT I COMMIT TO DOING FOR YOUR HOME: • Provide an accurate estimate of what your home is currently worth • Listen to your unique needs and set realistic sales goals • Prepare your home to sell with value-based home staging • Showcase your home with professional photography and videos • Produce high end marketing material for online and offline advertising • Expose your home to millions of potential buyers • Qualify interested buyers, take offers and provide objective advice • Negotiate for the highest sales price and the most favorable terms • Lead the transaction process efficiently and ethically • Be available to answer any of your questions and offer you the counsel you need
when can we start?
© 2014 Carrington Real Estate Services, LLC. All rights reserved.
MARKETING PLAN
Bottom Line –I’ll Get Your Home SOLD
Rancho Dorado Sales 2168 Rocky Point Way – Richard & Krisann Shaler 2100 Sun Valley Road – Dr. Elizabeth Fried 2142 Sea Island Place – Jim & Robin Miller 2142 Sea Island Place – Diptesh & Mona Patel 2144 Sea Island Place – Jim & Robin Miller
© 2014 Carrington Real Estate Services, LLC. All rights reserved.
Laurels Sales 2055 Sequoia St. – Tom & Laurie Duncan 2050 Sequoia St. - Victor & Terry Lopez 1985 Acorn Rd. - Dallas & Kathy McMurtry 1993 Acorn Rd. - Ann Harjo 1987 White Oak Ct. – Senthil Jayaprakesh & Pavithra Chinnasamy 1987 White Oak Ct. – Matthew & Ariela Chick 2041 Acacia Dr. - Melissa Bilger 1971 Falling Leaf Ct. - Jim & Lori Bush 1975 Falling Leaf Ct. - Bill & Elizabeth Twigg 2080 Aspen Ct. - Nancy Estrada 2055 Sequoia St. - Mary Crawford 2002 Acacia Dr. - Bruce Walsh 984 Hawthorne Ct. - Barry & Jeanne Hay 1987 White Oak Ct. - Albert & Arlene Betti 1980 Acorn Rd. - Judy Siaosi 2003 Acacia Dr. - Jim & Christi Hine 1998 Acorn Rd. - Janathin Miller
© 2014 Carrington Real Estate Services, LLC. All rights reserved.
Client Endorsements
Elizabeth F. I am one tough customer, and Cindy stood the test. Prior to Cindy, four other realtors gave up on me! She listened; she adapted to my style and delivered perfectly. She was on top of the process at all points and made sure that things moved along and on schedule. She both helped me buy my new, beautiful home and sell my condo. She is infinitely patient and knew how to calm me down, without being patronizing during stressful moments. (I am not especially patient.) Without question, I would recommend her to my friends and colleagues as a top-notch highly professional Realtor. I couldn't be happier. Ryan R. My experience working with Cindy Davis blew away all of my expectations. I have owned property in various states and dealt with many Real Estate Professionals. In a lot of cases those "professionals" never knew the meaning of that word. When it comes to Cindy her title should be Real Estate Master! Cindy made my first purchasing experience incredible. After our initial meeting to determine what I was in the market for. We went out to review proprieties, if I did not see anything of interest within 24 hours Cindy had new listings ready for me. I was kept well informed of the entire process and once in Escrow she insured that all parties were sticking to the time table. If I could add on a few more stars to this review for Cindy I would as she truly defines what a superstar is.‌ Dottie G. I'm not one to give raving reviews, but Cindy Davis is such an exception that I can't help but recommend her to everyone I talk with about buying and selling my houses. I was not really ready to sell. Cindy convinced me that the time was right - and right she was! My house sold within two weeks and at the top end of the range I gave her. It happened so quickly that I was concerned about finding a new place. Not a problem for Cindy - she found me the perfect house in the perfect neighborhood. The price was within my budget and added bonus it is five minutes from my daughter's home. How good can it get? Both my buyer and the seller of my new home were difficult. Not a problem for Cindy - she was tactful but firm. Try her - you will like her warm personality, efficiency and negotiating skills Terry L. Cindy was extremely accessible as well as professional getting us through the process of selling our home. I do believe that selling your home is much harder than the purchasing process, my husband and I would highly recommend Cindy to help with any of your real estate needs. Armando & Martha T. Cindy is the best ever. Very professional and works diligently to make a sale go through as promised. My property was on the market for a day, she had an open house, and an offer the next day. Sold it on the first offer. She knows the market very well and her advice is perfect. I would use her again if the occasion ever presents itself. Eunha H. & Nathan D. Our experience with Cindy Davis as our realtor was excellent. She acted professionally and always responded quickly to any of our questions or concerns. I would recommend her.
www.cindydavisproperties.com
Š 2014 Carrington Real Estate Services, LLC. All rights reserved.
www.CindyDavisProperties.com
Š 2014 Carrington Real Estate Services, LLC. All rights reserved.