with a comprehensive suite of resources aimed at helping brokers, agents and their clients successfully navigate through the home buying and selling processes. Since its founding more than half a century ago, Real Living has maintained a reputation as one of the most innovative companies in the real estate industry.
global reach, local touch REAL LIVING 10,000 SALES PROFESSIONALS 15 BILLION ANNUAL SALES VOLUME
BROOKFIELD RPS 1,200 EMPLOYEES WORLDWIDE $32 BILLION REAL ESTATE ENTERPRISE
REAL LIVING REAL ESTATE
Real Living is a full-service, international real estate franchise company
We’ve got friends in high places.
OUR PARTNERS
In 2009, Real Living was acquired by Toronto-based Brookfield Residential Property Services. In 2010, Real Living merged with another Brookfield national brand, GMAC Real Estate. In 2012, Brookfield and HomeServices formed a joint venture, HSF Affiliates LLC, to operate affiliate networks including Real Living Real Estate.
The logo has a striking presence. It stands out in advertising and balances well with clean designs. MODERN & FRESH, the Real Living Lifestyles brand is full of energy and understated luxury.
LIFESTYLES BRAND
casual elegance
Real Living Lifestyles embodies a with a bold splash of color.
Real Living is proud to report that we are the fastest-growing real estate brand in the United States in terms of net office growth. We are opening offices, hiring top agents and providing advanced real estate support that is improving our business in a very real way.
According to the National Association of Realtors (REALTOR Magazine July/August 2011 Franchise Report) biennial franchise report based on net office growth 2011 over 2009.
FASTEST GROWING
Real Living Real Estate is the FASTEST GROWING U.S. Real Estate Franchise Brand
Real Living Lifestyles has 8 conveniently located offices in North San Diego County ‌ and we’re not done growing!
VISION
To use our momentum, passion, vision and drive to enhance the real estate industry. MISSION Working together, to create a seamless real estate experience and enrich our communities. VALUES Passion, Expertise, Innovation, Vision, Results
LOCAL OWNERS
Locally Owned & Operated Brokerage.
The world is constantly moving and changing - and when it comes to how people communicate, that is especially true. The 360˚ Marketing Strategy involves creating a high quality message about each property and professionally presenting it to millions of buyers through their preferred media.
360˚ MARKETING
360˚ Marketing combines the best of TRADITIONAL, DIGITAL and MOBILE solutions into one integrated platform.
PRINT MARKETING
Using print media well in 2014 is about high quality material going to highly targeted prospects. That can mean running a beautiful ad in a niche publication or distributing Property Brochures with stunning photography and key property features to select buyers.
TRADITIONAL
Print is not dead…print is SMARTER.
National surveys show that roughly 50 percent of buyers used OPEN HOUSES as a source in locating their new home. I will work with you through the process of preparing your home for the event. I will promote your open house online, in print and through personal networking.
OPEN HOUSES
and picture themselves living in it.
TRADITIONAL
Before buyers purchase a home, they need to walk through it
I tie print marketing into online campaigns for fully integrated marketing • Neighborhood specific real estate newsletters • Email friendly property flyers, brochures and postcards • Digital newsletters personalized for my sphere of influence • Geo-target postcards with personal invitations to privately tour your home
consistent
DIRECT MAIL
EFFECTIVE DIRECT MAIL CAMPAIGNS ARE: highly localized, personalized for the recipient and
TRADITIONAL
Get the RIGHT MESSAGE to the RIGHT AUDIENCE.
I have access to hyperlocal, real-time data on every community in San Diego.
MARKET REPORTS
Buyers make more educated purchase decisions when they are given better information about the local market ‌
TRADITIONAL
BETTER INFORMATION = BETTER BUYERS
HOUR, compared to 70% of desktop searches that result in an action within one month. I know how to make your property to be mobile friendly, and understand how important it is to optimize your property for spectacular mobile presentation.
GROWING MARKET
70% of searches from a MOBILE DEVICE result in an action WITHIN ONE
MOBILE
Over the past four years, real estate-related searches on Google.com rose 253% About one-fifth of such searches occurred on MOBILE DEVICES >>>>>>>>>> a 120% year-over-year increase
For the mobile buyer, I assign your home both a text code and QR code. Instant Property Information is available by text message or QR scan, including the full photo gallery, allowing for quick connection with engaged buyers.
TEXT & QR CODES
Not only is my website mobile friendly, but I create a mobile website dedicated to your listing, ensuring that we meet the needs of tech savvy clients.
MOBILE
People want information fast. VERY FAST.
LISTING SYNDICATION
Our listings are syndicated to tens of thousands of websites, optimized for search engines and regularly refreshed with new photos and engaging headlines.
DIGITAL
Real Living Lifestyles uses a strategic internet marketing campaign and the latest real estate technology to place your home at the fingertips of millions of potential buyers.
Our banner ads on UTSanDiego.com direct even more buyers to your listings.
UTSANDIEGO.COM
RLLIFESTYLES.COM
RLLIFESTYLES.COM
With a global reach and hyperlocal focus, our internet presence uses an advanced online marketing strategy to showcase your home to buyers actively searching for similar properties.
DIGITAL
RLLIFESTYLES.COM is quickly becoming San Diego’s favorite real estate site.
Every time a buyer finds your listing on Zillow.com, they’ll be sent directly to me – not some other agent who knows nothing about your property. Zillow controls 8.61% of the market share. They also provide a direct feed to Yahoo Real Estate who controls 6.06%. I’ll do the math for you … we’re controlling the top 14.67% of the market.
ZILLOW
real estate marketplace on the web – ZILLOW.COM
DIGITAL
Featured Listing status on the leading
Together, they can increase the perceived value of a property by nearly 20%.
DIGITAL
Real Living Lifestyles is the only real estate brokerage in California with our own multimedia production company and local green screen studio. Our team of videographers supports agents with everything from professional photography to full motion video.
PHOTO & VIDEO
Today’s homeowners overwhelmingly report that photos and videos are the most important features they use when searching for a home.
I use video to make your virtual tours stand out from the competition and attract more attention from home buyers on the top 5 video sharing sites.
Once again, we’re all about MAXIMUM EXPOSURE.
YOUTUBE
Every Real Living Lifestyles listing in the MLS has the photos automatically pulled into a slideshow and posted on YouTube.
DIGITAL
YouTube receives more than 2 billion viewers PER DAY and is the 2nd largest search engine IN THE WORLD.
SOCIAL MEDIA
An audience this large cannot be ignored. I understand the power of social media, and know how to use social networking sites to drive traffic to your home.
DIGITAL
618 million daily active users TWITTER: 400 million tweets per day FACEBOOK:
If you want to sell quickly, your asking price should be very near the value.
Price is influenced by several factors… LOCATION •Proximity to area amenities, schools and destinations •Access to major highways and public transportation PROPERTY CONDITION •Structural and mechanical systems •Curb appeal and décor •Staging for sale MARKET CONDITION •Interest rates and financing options •Competition from other homes •Economy and consumer confidence
PRICED TO SELL
Listing your home at the right price is crucial to its eventual sale.
Listen to your needs. I will deliver a service experience based on your needs and desires. Establish clear expectations. I will explain the roles I play and how we will work together. Commit to a plan. I will design a plan to deliver on those expectations. Perform the service. I will deliver on my commitment. Solicit your feedback. You will be asked to complete a survey which will be used to measure and evaluate my performance.
PREMIER SERVICE
THE PREMIER SERVICE PROMISE
customer service.
PREMIER SERVICE sets Real Living agents apart from the competition. Using a third party company to evaluate their service helps them deliver a highly customized and more satisfying service experience for their clients.
96%
After thousands of completed customer surveys, say they are satisfied or very satisfied with our services. >>>>>>>>>>> 94% would make a referral to a friend.
Through the annual National Association of Realtors Profile of Buyers and Sellers we are able to compare ourselves against a national average. Our rating is far above the industry satisfaction rating. While the NAR survey does employ slightly different language, the results speak for themselves.
SURVEY SAYS‌
Commitment to outstanding
I guide clients through a smooth and professional sales process, using the best resources in the industry to sell homes quickly and for the best price. HERE’S WHAT I COMMIT TO DOING FOR YOUR HOME: • Provide an accurate estimate of what your home is currently worth • Listen to your unique needs and set realistic sales goals • Prepare your home to sell with value-based home staging • Showcase your home with professional photography and videos • Produce high end marketing material for online and offline advertising • Expose your home to millions of potential buyers • Qualify interested buyers, take offers and provide objective advice • Negotiate for the highest sales price and the most favorable terms • Lead the transaction process efficiently and ethically • Be available to answer any of your questions and offer you the counsel you need
when can we start?
MARKETING PLAN
Bottom Line –I’ll Get Your Home SOLD
1997 - Present Full Time Realtor - San Diego Coastal Communities As a full-time realtor in San Diego since 1997, I take great pride in representing and assisting clients in achieving their real estate goals. Whether buying or selling their first home or a multiproperty investment, I dedicate high personal interest and effort in providing outstanding service to each and every individual, couple, or family that I work with. By providing appropriate and detailed property information and analysis, as well as educating clients in the process, it is my goal to help them make the best decision to attain the desired outcome for each and every purchase or sale in which I assist. Mentorship With a thorough understanding of the importance of training and professionalism, I am committed to mentoring and educating new agents, assisting them in developing their talents and skills as sales professionals within the San Diego real estate community. Specialized Markets During the downturn in the San Diego real estate market, I provided guidance to many homeowners with negative equity achieve a fresh start by negotiating short sale approvals with lien holders on their behalf. Currently, with the increase in home values, many would-be short sale sellers have experienced positive equity in their homes, enabling them to sell without triggering a short sale. Professional Associations, Certifications & Education San Diego Association of Realtors California Association of Realtors National Association of Realtors California Real Estate Broker CDPE - Certified Distressed Properties Expert Saddleback College
Cindy Davis Broker Associate M 619.813.1992 Cindy1SanDiego@gmail.com
11155 E. Ocean Air Dr. San Diego, Ca 92130 CindyDavisProperties.com
CINDY DAVIS
Cindy Davis Real Living Lifestyles Broker Associate Lead Training Advisor & Mentor
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Elizabeth Fried I am one tough customer, and Cindy stood the test. Prior to Cindy, four other realtors gave up on me! She listened; she adapted to my style and delivered perfectly. She was on top of the process at all points and made sure that things moved along and on schedule. She both helped me buy my new, beautiful home and sell my condo. She is infinitely patient and knew how to calm me down, without being patronizing during stressful moments. (I am not especially patient.) Without question, I would recommend her to my friends and colleagues as a top-notch highly professional Realtor. I couldn't be happier. Ryan Ramdass My experience working with Cindy Davis blew away all of my expectations. I have owned property in various states and dealt with many Real Estate Professionals. In a lot of cases those "professionals" never knew the meaning of that word. When it comes to Cindy her title should be Real Estate Master! Cindy made my first purchasing experience incredible. After our initial meeting to determine what I was in the market for. We went out to review proprieties, if I did not see anything of interest within 24 hours Cindy had new listings ready for me. I was kept well informed of the entire process and once in Escrow she insured that all parties were sticking to the time table. If I could add on a few more stars to this review for Cindy I would as she truly defines what a superstar is.… Dottie Georgens I'm not one to give raving reviews, but Cindy Davis is such an exception that I can't help but recommend her to everyone I talk with about buying and selling my houses. I was not really ready to sell. Cindy convinced me that the time was right - and right she was! My house sold within two weeks and at the top end of the range I gave her. It happened so quickly that I was concerned about finding a new place. Not a problem for Cindy - she found me the perfect house in the perfect neighborhood. The price was within my budget and added bonus it is five minutes from my daughter's home. How good can it get? Both my buyer and the seller of my new home were difficult. Not a problem for Cindy - she was tactful but firm. Try her - you will like her warm personality, efficiency and negotiating skills Terry Lopez Cindy was extremely accessible as well as professional getting us through the process of selling our home. I do believe that selling your home is much harder than the purchasing process, my husband and I would highly recommend Cindy to help with any of your real estate needs. Dallas & Kathy McMurtry Cindy is the best ever. Very professional and works diligently to make a sale go through as promised. My property was on the market for a day, she had an open house, and an offer the next day. Sold it on the first offer. She knows the market very well and her advice is perfect. I would use her again if the occasion ever presents itself. Eunha Hoh & Nathan Dodder Our experience with Cindy Davis as our realtor was excellent. She acted professionally and always responded quickly to any of our questions or concerns. I would recommend her.
TESTIMONIALS
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www.cindydavisproperties.com