Mallorca, an Island of Filming and Sustainability

Audiovisual production has become a new tool for promoting tourism and diversification In 2022, Mallorca broke records in both On the one hand, tourist occupancy tripled that of 2019 (the last pre-pandemic year); on the other, in the first half of the year alone, the island had already hosted more than a hundred film shoots, moret han the whole year 2019 The year 2023, far from lowering these figures, begins with the filming of international productions as powerful as Lioness, by Paramount+, entirely filmed in Mallorca

This situation leads them to the search for a balance between the success of Mallorca (as a tourist destination and as a filming destination) and the urgent need for sustainability The industry must find the formula to promote the territory in a way that is more respectful of its environment.

Precisely for this reason, of the more than 2 million euros a year that the Mallorca Film Commission has available in aid for the audiovisual sector (including grants, awards and sponsorships for feature films, series, short films and major audiovisual events), a large part goes to the Green Film Shooting Grants.

In 2022, the MFC obtained 2,150,000 euros from the European Next Generation funds to publicly finance the training of professionals and new generations in audiovisual sustainability. Also to promote sustainable practices in film shoots and seek innovative alternatives. In this way, it is hoped that any production company will be able to film in Mallorca in a sustainable way.

They are also carrying out a Film Food Forest project. It is a project to reduce the carbon footprint of audiovisual productions or the production of virtual alternatives to reduce the pressure of filming in natural environaments. This project is being developed and represents another step towards achieving this longed-for balance