GDC Technology: Market First Solutions to Drive Consumers to the Cinema

As part of our special report for CineEurope, we’ve contacted to Dr. Man-Nang Chong, Founder, Chairman, and Chief Executive Officer of GDC Technology Limited, so we can get to know the latest products of his company.

GDC is a landmark in technology innovation for cinema exhibition and at the new edition of CineEurope, professionals will be able to see their latest solutions.

“GDC’s cinema solutions stand out as often being first to market , such as the first theatre management system and first standalone integrated media block. Another difference is we design all hardware and software products from customer feedback to provide the best possible moviegoing experience for audiences”, says Dr. ManNang Chong.

For example, he adds, “we let moviegoers SEE MORE with our media servers, and let them HEAR MORE with our latest range of audio solutions. Also, we let exhibitors ACHIEVE MORE with our enterprise software and automation solutions”.

At CinemaCon 2023, GDC continued its reputation for launching several first-to-market innovative products, such as PSD-4000-SSD portable storage to let exhibitors STORE MORE by offering 3TB, 4TB, and 6TB RAID-5 SSD storage. It is so compact and lightweight; exhibitors can remove the PSD-4000-SSD box to instantaneously move content from one screen to another.

Exhibitors can HEAR MORE with the SR-1000 IMB which is available with built-in DTS audio options including the new DTS® Surround (offered exclusively from GDC) and up to 32-channel DTS:X for IAB immersive audio using Audio over Ethernet. To configure the audio setup, GDC has introduced a comprehensive portfolio of audio equipment, including an exclusive AE-6703 AES67/AES3 bidirectional converter, Espedeo™ DAC Series/ AIB™ Series Digital-to-Analog Audio Converter, and fader control solutions.

DTS Surround is a license feature available in the SR1000 that utilizes an optimized X-curve and state-of-theart room tuning practices to deliver stunning sound quality and allows cinema operators the ability to promote their screens that feature the premium DTS brand. GDC wants to encourage the exhibitors to focus on the audio quality of the surround sound auditoriums besides the (object-sound) immersive audio ones.

DTS Surround certified rooms feature all the core components of DTS:X installations and are easily upgradable to DTS:X for IAB immersive audio.

Immersive audio is growing year on year but cinema owners remain cautious about costs and installation logistics. GDC’s DTS:X Immersive Audio Solution is highly competitive and fully supports SMPTE’s ST 2098-2 immersive audio bitstream (IAB) standard delivering a single interoperable audio format for theatrical distribution. GDC DTS:X for IAB solution has flexible speaker configurations to enable installation in auditoriums of all different sizes. It’s possible to retrofit theatres at a lower cost, saving up to 50% compared to other 3D sound systems.

AE-6703 AES67 Converter is offered exclusively by GDC and provides the flexibility for cinema audio products to communicate seamlessly between the AES3 and AES67 worlds. The AE-6703 is a bidirectional converter capable of converting 32 channels of audio in each direction concurrently (total 64 channels processing).

Later this year GDC Technology will launch the nextgeneration AIB-3000 audio interface box offering a 16-channel premium quality digital-analog converter. The AIB-3000 allows the remote switching of input sources via Ethernet. The versatile AIB-3000 is designed for media blocks with built-in 5.1 or 7.1 cinema audio processors, or operates independently as a 7.1 cinema audio processor with an audio software license featuring DTS Surround audio.

GDC Technology’s latest products and solutions will be showcased at CineEurope in Barcelona. You can visit GDC at M131, Level P1, CCIB to find out more•