e ve n t s
CT NEWSREEL
n e w S ,
v i e w s
&
i n d u s t r y
r o u n d - u p
g l o b a l t h e o f
U p - to - d a te
Finland
Flexound reveals first commercial install for Augmented Audio THE FIRST COMMERCIAL MOVIE theatre booster by
”Our technology is universal and can be used for a wide
Flexound Augmented Audio began delivering the feel of
range of seats. Low maintenance and a long life-span are a
sound to moviegoers in Finland last month. This world
given. We cover the whole audio range and the vibration
pioneer augmented audio cinema is located in Flexound’s
with only one Flexound module per seat”, says Flexound’s
home country of Finland, in Mäntyharju. The company’s
chief of cinema Mika Oesch. The company will be showing
patented technology combines high-quality surround
its products in Las Vegas at Cinemacon.
sound with physical vibration, and offers equal sound quality in every seat, irrespective of the seat’s location in the auditorium. The system is also designed to improve the clarity of dialogue and enables lower sound volumes in the
CJ 4DPLEX recently announced it has deployed
theatre. Augmented audio requires no wearable accessories.
its technology into its 600th 4DX cinema — the
”We give cinema operators a high value competitive
Kinepolis Diversia in Madrid, Spain, a 12-screen
advantage over in-home-entertainment. No remix or
multiplex, at Heron Leisure Centre Diversia. This is
recode work is needed. We are now working on several new
Kinepolis’s sixth 4DX theatre, with feedback in
cinema projects internationally, mainly in the Asian
Antwerp, Brussels, Madrid, Lomme and Valencia
countries, but are very happy that the first Flexound cinema
being highly positive. “Cinema is about experiencing
is in Finland.”, says Flexound’s CEO Mervi Heinaro.
emotions together and 4DX fits in perfectly with
FLEXOUND Augmented Audio™ has ready-to-exploit
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the
ongoing
broadening
of
our
offer
with
technology and business model. Results from extensive
experience-driven premium products,” said Eddy
testing at the pilot cinema prove that
Duquenne, CEO of Kinepolis. “Customer satisfaction
augmented audio increases audience
in our current 4DX locations is high.”
Flexound’s first install goes live
8
4DX hits its 600th location
immersion into the movie. www.cinematech.today
