Cinema Technology Magazine - September 2019

Page 19

G L O B A L

king e c o l m Un er

I

A key constraint on growth of cinema in emerging markets is lack of box office data. IHS Markit’s David Hancock explains that, without data, finding a way ahead is tough

out a map . . . ith w

arkets? N m g ot n i g

T’S THE SUMMER of 1991. Boris

a small outfit called Pixar ‘to make and distribute at least

Yeltsin has been elected President

one computer-generated animation movie’ — “Toy Story”.

of Russia, in South Africa apartheid

Amidst these momentous, world-changing events, consider

is being dismantled and, in Poland,

the small… a young research analyst in his first job needs to

Lech Walesa is the newly elected

find out information on a range of large media groups and

president. On the communications

countries. There’s no internet, a fax is the best there is. He

front, internet is now available to unrestricted commercial

sends out 150 letters to press and communications officers

use and the number of computers on it reaches 1m during

around the globe and waits for annual reports to come

the year; Microsoft releases MS Dos 5.0; “Terminator 2” rules

back by post. The process takes weeks, a lot of paper and air

the North American box office and Disney signs a deal with

travel by postal services. Yes, that young researcher was me.

www.cinematech.today

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