Europe: still a land of opportunity
I
Though Europe is widely regarded as one of the most developed of cinema markets, as Guillaume Branders explains, there is still growth potential, despite perceptions.
EMERGING
MARKETS
N JUNE, UNIC published its
territory to another, testament to the region’s
annual report into cinema
inherently fragmented nature. Most strikingly,
trends in Europe, accounting
record-breaking figures were registered in the UK
for 1.29 billion admissions
— the highest level of admissions since the 1970s
and €8.1 billion in box office
— while German exhibitors suffered one of their
revenues in 2018 — close to a
worst ever years. Perhaps most interesting, in the
quarter of the global theatrical market for films. As
context of emerging markets, is that these figures
always, performances varied widely from one
showed
several
areas
where
cinema-going
T O P 1 0 U N I C T E R R I T O R I E S I N T E R M S
IN ADMISSIONS (2008-2018) 40%
80%
120%
160%
200% 240%
280% 320% 360% 400%
Bosnia and Herzegovina
+395%
North Macedonia
+278%
Romania
+252%
Montenegro/Serbia*
+197%
Slovakia
+149%
Estonia
+123%
Turkey
+83%
Poland
+77%
Bulgaria
+74%
Hungary
www.cinematech.today
031_SEP19_EUROPE EMERGING.indd 31
* Cinema-going figures for Montenegro and Serbia are combined due to local distribution practices.
+65%
1.29 bn
OF GROWTH
cinema admissions in Europe last year according to UNIC’s annual report
€8.1
billion Euros in box office revenues recorded for the same periord according to UNIC
Admissions figures in the UK were the highest since the 1970s
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