B U S I N E S S
IF APPLE OPERATED A CINEMA... Just what would a cinema designed by Apple look like? How would a multiplex by McDonald’s feel? These questions were tackled in a workshop by Prill Brewin and Patrick von Sychowski at the most recent UNIC Retail seminar.
I
T’S A PARLOUR GAME that people in the cinema business like to play: “What would a cinema look like if it was operated by ‘X’”, where X is anyone
1
Amazon
from Apple to Zara. What underpins
THE WORLD’S LARGEST ONLINE RETAILER doesn’t just
this question is always the desire to
build loyalty through its Prime subscription, but has moved
understand what leading retailers are doing right and how
into physical retail with Whole Foods and the cashier-less
cinemas could learn from them. We selected six very
Amazon Go. It was even rumoured to be interesting in buying
different retail brands and studied what made them
the Landmark chain to go with its Amazon Studios film and
unique and a success. We then presented these findings to
TV production. Amazon Warehouse fulfils orders rapidly
several teams of exhibitors to decide what aspects could
using a combination of humans and robots, but it recently
help create a better cinema of the future. Here is a summary
increased pay to above $15/£10.50 per hour — above
of that research and the workshop findings. 6 4
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01/08/2019 14:05
