PROJECTORS
NEC: keeping the customer satisfied A strong culture of customer support ensures NEC builds long-term partnerships with cinemas, as Peter Knight discovers at its UK service centre
“Better Products, Better Service,” was to provide customers
19th century, when in 1899 it was
with world-class products and dependable service. The
founded as Nippon Electric Company
notion of follow-up service didn’t take root in Japanese
Ltd — changed to NEC Corporation in
businesses until a full half-century later, whereas NEC had,
April 1983 — as Japan’s first joint venture with foreign
from the beginning, embraced a concept that developed
capital. NEC was established by Kunihiko Iwadare in
into what is now called customer satisfaction. In cinema
association with the US firm Western Electric Company (a
terms, NEC entered the sector in 2003 and has more than
name well known in cinema from the early days of 35mm).
11,000 digital cinema projectors installed in Europe, Middle
The basic aim of the company, expressed in its slogan
East and Africa alone.
www.cinematech.today
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EC TRACES ITS HISTORY back to the
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