Cinema Technology Magazine - June 2019

Page 8

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CT NEWSREEL

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Los Angeles

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QSC Brings ‘Avengers: Endgame’ to life for a blockbusting premiere AUDIO SPECIALISTS QSC WERE proud to provide

course of six days. The result was a

sound for the spectacular world premiere of “Avengers:

premium movie theatre despite the

Endgame” on 22 April at the Los Angeles Convention

acoustic challenges of a concrete-

Center. Guests at the blockbuster’s premiere enjoyed a

enclosed exhibit hall. The theatre seated more than 2,000

stunning presentation of film in Dolby Vision and Atmos

guests using temporary stadium seating. Q-SYS, a software-

using QSC loudspeakers, amplifiers, and signal processing

based audio, video and control ecosystem, provided the

featuring Q-SYS in a custom-built auditorium.

distribution and processing backbone for the installation.

xxxxx

In total, the installation consisted of 102 loudspeakers,

“Everyone attending the premiere was impressed with

29 subwoofers, and an estimated 800,000 watts of power

the superior quality of the sound and picture, which fully

with over half a mile of networking cable. Jon Graves from

immersed them in the cinematic experience,” said Michael

QSC and his team set up and tuned the system over the

Kern, VP special events production at Walt Disney Studios.

DCM extends partnership with Unique X IN APRIL, THE UK’S leading

DCM’s Campaign Planner and Sales

cinema advertising entity, Digital

Booking system, for campaign

Cinema Media (DCM) announced

delivery, direct into each cinema’s

the renewal of an agreement with

scheduled showtimes. The DCM-

Unique X to provide advertising

Unique network will continue to

and distribution services. Using

provide over 100,000 advertising

Unique’s Advertising Accord ad

playlists to UK exhibitors on a

management

the

weekly basis, with DCP content

platform integrates and automates

software,

delivered to sites over Unique’s

the advertising workflow from

Movie Transit network

Cinionic’s Series 4 laser heads to CineEurope Barcelona

www.cinematech.today

22/05/2019 14:06


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