E C A
V I E W
Event Cinema: a key part of the show The Event Cinema Association, much like event cinema content itself, is growing, more visible and stronger than ever before, writes its managing director Grainne Peat
T
HE EVENT CINEMA ASSOCIATION
richer and stronger than ever. We’ve seen a huge growth in
(ECA) is delighted to be promoting
the popularity of ‘concert’ and ‘documentary’ based content,
Event Cinema at this year’s CineEurope,
that has attracted in new audiences, of all ages. Consumer-
including hosting the first-ever product
facing challenges remain around promotion and marketing
presentation in the main auditorium —
of what’s considered event cinema. The ECA is looking at
on Wednesday 19 June, at 10am. Our presence at CineEurope
how we can improve consumer awareness and find a
is our proudest achievement to date. It’s the first time event
comprehensive and cost-effective solution to promote all
cinema as a whole has had a product presentation at any
content better. In terms of industry challenges for event
trade show and I hope this cements the new direction of the
cinema, there is work to be done around content delivery,
Association and the importance of the sector in terms of
programming (particularly for single site cinemas) event
global box office. It’s been a pleasure working with Andrew
data in terms of global box office data and admissions. All
Sunshine and the Film Expo team to make it happen. We’ve
topics we’ll address at the ECA’s Annual Conference.…
got lots happening throughout CineEurope, with a firm focus on driving membership with partners and colleagues.
Amsterdam in October: book it now!
Our hour-long presentation (with a breakfast!) will be a
The ECA’s Annual Conference will be held at the EYE Film
fantastic opportunity to promote the wealth and growing
Museum in Amsterdam on Thursday 10 October — the first-
range of event cinema content. Our focus has been to bring
ever outside of the UK. We hope these initial steps send a
as much wow-factor to the stage as possible, whilst ensuring
clear message that the ECA wants to draw in best practice
we include the many facets of the sector. Much of the
and share experiences, trends and constraints from all the
content is embargoed… so even the ECA Board don’t know
professionals who support Event Cinema everywhere.
what’s in store for delegates. Continuing celebrations on the
All this could not be achieved without the support of the
Wednesday, the ECA’s drinks reception takes place on the
ECA’s Board and supporters. The ECA has welcomed some
CCIB terrace from 3-5pm. Please do email us if you want to
highly credible new additions recently including Marc
soak up the sun and enjoy a tipple or two. The ECA Lounge
Allenby, CEO Trafalgar Releasing, Jan Runge, Jan Runge
(Room 121 on P1) has a full schedule of events too — and
Consultancy and former CEO of UNIC, Sarah Lewthwaite,
offers valuable meeting space for ECA members. If you are
Managing Director EMEA of Movio and Daren Miller, VP of
interested, do drop by to enquire about membership.
Business Affairs & International of Fathom Events.
Event Cinema continues to draw audiences from around the world; the diversity of content that is now on offer is 8 4
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For info on any of details mentioned or to become a member, email grainne@eventcinemaassociation.org www.cinematech.today
21/05/2019 11:23
