G R A P H I C S TA N D A R D
table of contents Introduction
4
Logo Usage
6
Typography
12
Business System
16
Applications
20
4
introduction
hello space traveler. Macarons should be a tasty, amazing, out-of-this-world experience. That’s why our mission is all about delivering a unique spin to these trendy desserts. Our company offers space-themed macarons neatly wrapped in biodegradable and compostable packaging. Yeah, we’re that cool.
5
6
LOGO USAGE
this is our home planet . Our logo is our home planet, and our planet is known for its rare shade of purple and rounded edges. The beige, retro planet ring represents the tasty meringue contained in our macarons. Beautiful and delicious at the same time.
7
2.5 in.
4 in.
1.5 in.
4 in.
8
Appropriate usage
Inappropriate usage
The logo is either presented in full color or black and white.
Do not inverse, skew, or take away graphic elements from the logo.
9
Pantone 2745 C #423B74 RGB 66/59/116 CMYK 87/88/25/12
Pantone 2582 C #AC90BC RGB 172/144/188 CMYK 33/45/4/0
Pantone 155 C #CCB1A8 RGB 239/206/181 CMYK 5/19/27/0
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Brand colors are gradients of purple and beige to reflect dimensionality, retro aesthetic, and the everexpanding cosmos.
A picture tells a thousand words. That’s why we encourage photography when marketing our products. Just remember not to skew the pictures from their original ratios, and keep these delicious treats in the foreground.
11
TYPOGRAPHY
12
a cosmic pair of letters. Our whole concept is bold without fear of being playful. That’s why we have two special fonts for both print and web. Come and play with these stars.
13
Blogger Sans Regular
Desserts out of this world.
Creamsicle
14
creamsicle
abcdef ghijklm nopqrstu vwxyz
Blogger Sans
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz
15
BUSINESS SYSTEM
16
play hARD and WORK HARD. Just because we’re fun doesn’t mean we don’t get down to business. When our employees relay messages to other space travelers, we make sure they keep it professional yet true to the brand.
17
2 in.
3.5 in.
Envelopes are sealed with branded stickers.
4.5 in.
9.5 in.
18
Business cards are printed on 100 lb gloss paper.
Business letters are printed on matte paper with a purple backside. The logo is present at the top of the letter. 11 in.
8.5 in.
19
applications
20
pack these with you. Your journey isn’t over yet, space traveler. We have several valuables for you to pack on your trip. You’ll make the other aliens so jealous.
21
3 in. 12.8 in.
9 in.
6 in.
The website and mobile app provides online ordering for macaron products. Photography is a strong element in the website to showcase the unique appeal of the products.
22
3.75 in.
1 in.
4.5 in.
Mugs come in black and white versions with the logo present and centered.
23
Size S 32� chest
Front
Back
Cotton shirts are sold on the company website and display the logo and other graphical elements with the brand.
24
Front
Back
8 in.
Custom sweet tea in plastic bottles are sold alongside macarons products. The bottles showcase label and packaging design.
3 in.
25
S E E Y O U S O O N , S PA C E T R AV E L E R .
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