Chartered Institute of Public Relations PRide Awards 2011
Beproud PRide Awards 2011
The ultimate regional PR accolade Closing date: Monday 18 July 2011 Extended closing date for late entries: Monday 25 July 2011
CIPR PRIDE AWARDS 2011 www.cipr.co.uk/prideawards PRide Awards are open to all PR professionals – including PR agencies, teams and freelance practitioners, who are based in the following regions and nations: • Cymru Wales • East Anglia • Home Counties South • Midlands • North East • North West • Northern Ireland • Scotland • Thames & Chiltern • Wessex • West of England • Yorkshire & Lincolnshire About the PRide Awards The CIPR PRide Awards recognise excellence in PR and communications across the UK. These awards grow year-on-year as consultancies and organisations increasingly recognise the benefits of industry awards. What are you waiting for? Gather the team, discuss all the successful campaigns and initiatives you have run in the past year and put your organisation on the map! How does judging work? A team of more than 50 judges will review the entries and select the shortlist and winners. Your 1,000 word entry will be judged on the campaign or project brief, objectives, your strategy and tactics, outputs and outcomes. The new criteria mean that the evaluation section of your entry must focus on objectives-based measurement, and not AVE’s.
ENTRY INFORMATION New for 2011 – enter online! Please submit your entry in PDF format online at www.cipr.co.uk/prideawards Your entry can be up to 1,000 words long and should address the key headings set out in the entry guidelines overleaf. Small images and press cuttings can be included but your PDF must not exceed 1MB or four sides of A4. We advise the use of images optimised for the web at 72dpi. In addition to your 1,000 word entry, please upload two high resolution supporting images. Please ensure that these images are at least 300dpi. If you are shortlisted, these images will be used in print and in the Awards show. Changes to entry criteria Be sure to read the Category Specific Guidelines before submitting your entry, as changes have been made to entry criteria this year. Entry fees Standard Entries: £100 + VAT (£120) Discount Entries: £75 + VAT (£90) for Categories 2, 6, 18 and 25 (Scotland only) £50 + VAT (£60) for Category 24 Late Entries: An additional £75 + VAT (£90) applies to each late entry submitted. Late entries will be accepted until 25 July 2011 only.
Measurement is the key to the judges’ hearts. So much so, that they will be making their own award at the end of the PRide Awards evening for the entry that demonstrates the best use of Measurement and Evaluation*.
* The winners in the campaign and special awards categories will automatically be considered for the judges’ special measurement award.
Please note: • If you are claiming a discount, you will be required to give the reason you qualify for it • Charities will be asked for their Registered No. in order to qualify for the reduced fee • Where a consultancy is the fee payer on behalf of any other third party, the standard entry fee will apply. Payment options Payment can be made by debit or credit card via the online entry form. Invoices are available on request by email to accounts@cipr.co.uk and must be requested by 4 July 2011 at the latest. A PO number will be required before an invoice can be raised. All invoices must be paid in full by 18 July or the relevant entry will be withdrawn. All payments must be made in £ sterling. The PRide Awards timetable Monday 18 July 2011 All entries to be submitted online by 18.00 Monday 25 July 2011 Late entries accepted online until 18.00 (Additional fee of £75 + VAT per entry applies) August 2011 • Judging will take place across the regions and nations • Shortlists announced online • Tickets go on sale for all PRide Awards dinners October–December 2011 PRide Awards Dinners take place in all regions and nations
AWARD CATEGORIES Campaign Awards 1. Corporate and Business Communications Corporate communications, including business and trade campaigns, which build awareness, enhance company reputation or generate business.
10. Integrated Communications A campaign demonstrating integrated use of communications, including marketing, advertising and public relations techniques, to achieve its objectives.
2. Not-for-Profit A campaign based in the charitable and non-commercial sectors that has successfully communicated its message and met its objectives.
11. Best Use of Social Media A campaign that effectively uses social media to reach its target audiences and achieve its objectives.
Team and Individual Awards 17. Outstanding Young Communicator Recognising the achievements, performance and excellent work of young professionals who make a valuable contribution to the organisations and companies they work for and show considerable promise as future leaders of the industry. Entrants must be aged 30 or under on 25 July 2011 and working full-time in communications.
(Reduced entry fee for Not-for-Profit organisations)
Special Awards 12. Best Use of Photography or Design Entries should demonstrate how a photograph, a series of photographs, or design work has successfully contributed to a public relations campaign.
18. Outstanding Small Consultancy Recognising the achievements, performance and excellent work of a small consultancy during the past three years. Consultancies must have no more than five people working together to enter this category.
3. Internal Communications Communication with, or involvement of, employees in a campaign designed to promote corporate objectives, whether in the public or private sector. 4. Crisis Communications A campaign demonstrating how a crisis was successfully managed from a communications perspective. 5. Community Relations A campaign that demonstrates how a PR or communications initiative has successfully dealt with community issues. 6. Public Sector A campaign designed to promote the policies, achievements and services of a public sector organisation to its stakeholders.
(Reduced entry fee applies)
13. External Newspaper or Magazine NEW A magazine or newspaper produced at least twice a year, aimed at an organisation’s external target audiences. 14. Internal Newspaper or Magazine NEW An in-house magazine or newspaper produced at least twice a year, aimed at an organisation’s employees. 15. Best Website or Microsite A website or microsite that successfully reflects its aims, objectives and culture, and interacts with stakeholders. No timescale applies to this category.
7. Best Campaign £10,000 and Under A campaign that demonstrates the best use of a low budget of less than £10,000 to achieve its objectives.
16. Best Event Any event that meets its objectives and is delivered within budget and on time. This could be a conference, product launch, special dinner, awards ceremony, or any other event designed to meet a specific objective.
8. Consumer Relations A campaign supporting the marketing of consumer products or services in all industries, including arts, sport, leisure and tourism.
The winners in each of the above categories will automatically be considered for the Judges’ Special Award – Best Use of Measurement and Evaluation.
(Reduced entry fee for Public Sector organisations)
9. Best Use of Media Relations A campaign that captures the imagination of targeted media and meets client / project objectives.
19. Outstanding In-House Public Relations Team This award recognises the achievements, performance and excellent work of an in-house PR team during the past three years. 20. Outstanding Public Relations Consultancy This award recognises the achievements, performance and excellent work of a PR consultancy during the past three years.
Winning a PRide Gold award was the cherry that topped our cake – all pulling together to make our in-house PR team officially the best in Wales! But it’s more than that – being a Gold winner is about the recognition, in a very competitive industry, of a job well done, a celebration of our achievements, a major boost to team morale and an incentive to spur us on to even bigger and better things in the future. Debbie Williams Press Manager, Carmarthenshire County Council
Region specific PRide categories The following categories are available in the regions and nations specified, in addition to the core categories listed. 21. Public Affairs A campaign designed to inform the public policy agenda or influence the legislative process. This category is only available in Cymru Wales, Home Counties South, Midlands, North West, Northern Ireland, Scotland, West of England and Wessex regions.
22. Corporate Responsibility A campaign designed to support corporate values on community, social, ethical and reputational issues. This category is only available in Home Counties South, Midlands, North East, North West, Northern Ireland, Wessex and Yorkshire & Lincolnshire regions.
23. Publication Any one-off publication produced for an organisation’s stakeholders or shareholders, including an annual report, leaflet, brochure, A–Z guide or a similar hard copy publication. This category is only available in Home Counties South, North West, Northern Ireland, Scotland, Yorkshire & Lincolnshire regions.
The winners in Categories 21, 22 and 23 will also be considered for the Judges’ Special Award – The Best Use of Measurement and Evaluation.
24. Best Freelance Practitioner Recognising the achievements, performance and excellent work of a freelance PR practitioner during the past three years.
CIPR PRide Awards Dinners These black tie awards dinners will take place on the following dates:
(Reduced entry fee applies)
Scotland 13 October, Radisson Blu Hotel, Glasgow
This category is only available in East Anglia, Home Counties South, Midlands, North East, North West, Thames & Chiltern, West of England and Wessex regions.
25. Scottish Public Sector Team of the Year This award will be made to the Public Sector Team of the Year in Scotland and is designed to reflect the high proportion of PR professionals working in this sector. Entrants should provide an overview of excellent activity over the last 12 months, including professional developments and initiatives that best depict the team and their personalities. (Reduced entry fee applies) This category is only available in Scotland.
West of England 21 October, The Bristol Hotel, Bristol Cymru Wales 28 October, Mercure Holland House Hotel and Spa, Cardiff Wessex 2 November, De Vere Grand Harbour Hotel, Southampton East Anglia 9 November, Newmarket Racecourse, Newmarket Home Counties South 11 November, Hilton Metropole Hotel, Brighton Yorkshire & Lincolnshire 17 November, The Queens Hotel, Leeds North East 18 November, Hilton Hotel Gateshead, Newcastle North West 23 November, Hilton Deansgate Hotel, Manchester Thames & Chiltern 25 November, The Oxford Belfry, Nr. Thame, Oxfordshire Northern Ireland 30 November, Europa Hotel, Belfast Midlands 2 December, The Birmingham Hilton Metropole, Birmingham Please visit www.cipr.co.uk/prideawards for full details and to book places.
Category Specific guidelines Campaign awards: Categories 1–11, 21 and 22 Special Awards: Categories 12–16 and 23 Entries should consist of no more than 1,000 words and should address these key areas: • The campaign/project brief • Objectives • Strategy and tactics • Outputs • Outcomes • Budget. Each entry must end with an indication of the total budget allocated to the project (including an appropriate allowance for staff, fees/retainer time). Entries must relate to work carried out between July 2010 and July 2011. In Categories 11 and 15, please ensure that you provide the URL of your website or any social media channels at the top of the entry document. In Categories 13 and 14, in addition to your 1,000 word entry, please upload two issues of your newspaper or magazine in PDF format.
Individual Awards Category 17 – Outstanding Young Communicator Entries should consist of no more than 1,000 words and should focus on your professional achievements. Please provide the following information: • An overview of your experience in the profession • A short endorsement from your current employer • An example of a recent campaign you have worked on. Entries must be made by you, the candidate, and not by a third party. Category 24 – Best Freelance Practitioner Entries should consist of no more than 1,000 words and should focus on your business achievements. Please provide the following information: • Overview of your experience in the profession • Your business objectives and analysis of performance against budget • Short endorsements from two clients • An example of a campaign you have delivered, including details of the brief, objectives, strategy and tactics, outputs, outcomes and budget.
Team Awards: Categories 18–20 These Awards will be judged by the Chairs of Judges, based on the information presented in each entry for this category alone. The results in other categories for entries you have submitted in PRide 2011 will not be taken into account. Entries should consist of no more than 1,000 words and should focus on your business achievements. Please provide the following information: • Corporate mission • Business objectives and analysis of performance against budget • Overview of business/team strategy • A summary of outstanding achievements • An example of a campaign you are particularly proud of, including details of the brief, objectives, strategy and tactics, outputs, outcomes and budget • Short endorsements from two clients • Information about what makes you special as an employer. Judges will be looking at achievements and performance over the period July 2008 – July 2011.
Judges will be looking at achievements and performance over the period July 2008 – July 2011.
In Category 23, in addition to your 1,000 word entry, please upload your publication in PDF format. Please note: Uploaded material should not exceed 20MB in total.
Winning Gold as an Outstanding Small Consultancy in the CIPR PRide Awards has had a fantastic effect on our business. It’s reinforced our self-belief and spurred us on to repeat the success next year. It’s rewarded the team for all their hard work and dedication. Our current clients are delighted to know they are working with an award-wining team and the accolade has also helped with our new business activity. Saying you’re great is one thing, having an award that recognises you as the best is something else! Matt Hammerton Managing Director, Lava
Terms and Conditions
2. The CIPR PRide Awards are open to any organisation, company or individual connected to, or working within, the public relations or communications industries outside of Greater London and based within the specified regions / nations. If you are unsure about your organisation’s eligibility, please email prideawards@cipr.co.uk or visit cipr.co.uk/groups for a list of regional groups and the areas they cover. 3. All entries should relate primarily to work carried out between July 2010 and July 2011 (except Categories 15, 17, 18, 19, 20 and 24). 4. Entries which exceed 1,000 words may be disqualified. Any confidential information may subsequently be removed from an entry which will appear on the CIPR website, once you are notified that you are shortlisted. All entries need to be in PDF format. 5. Entries should be made online at www.cipr.co.uk/prideawards. No hard copy entries can be accepted.
6. Discounts are available to special groups in the categories specified in the entry brochure. Proof of eligibility for these discounts must be provided, as requested on the online entry form. 7. You may submit the same entry in more than one category, but each entry must be submitted separately and paid for accordingly. There is no discount for submitting more than one entry. 8. The decision of the judges is final. 9. Receipt of entries will be acknowledged by email, within ten days of the late closing date. 10. All shortlisted entrants will be contacted by Friday 26 August 2011 at the latest. Please be aware that your entry and supporting photographs, if shortlisted, may be used on the CIPR PRide website as a case study. 11. Organisations associated with a CIPR 2011 PRide judge may still enter the awards, but the judge in question will not take part in the judging process for the category entered. 12. Entry guidelines and Frequently Asked Questions are available on the CIPR website at www.cipr.co.uk/prideawards 13. You must have the written permission of any third party with whom you are entering a category, or with whom you have worked on the project, prior to its submission in these awards.
Chartered Institute of Public Relations CIPR Public Relations Centre 52–53 Russell Square London WC1B 4HP T 020 7631 6900 F 020 7631 6997 E prideawards@cipr.co.uk
www.cipr.co.uk/prideawards
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1. All entries must be submitted by 18:00 on Monday 18 July 2011. Late entries will be accepted until 18:00 on Monday 25 July 2011 (late fee applies).