Styrian Products

Impulses & Projects

Between September 30 and October 4, 2021, the Styrian Products exhibition moved into the “design district” of the Grazer Herbstmesse fair. Sixty products from 39 companies were presented on 200 square meters – the entire collection includes over 100 products from 60 companies. The Styrian Products program raises awareness for good design and the economic added value that goes with it, also showing how the interplay between the creative and the traditional economy influences global success.

Design Made in Styria enjoys an excellent reputation far beyond the region’s borders. While the individual products are often well-known – this does not apply to the accomplishments of the domestic creative economy that lead to its creation. These bestsellers, trendsetters and market leaders were developed, designed and produced in Styria and are brought to the fore by Styrian Products – online and offline. Under the motto “Created in Styria – Produced in Styria – Sold Worldwide”, the associated annual exhibition showcases a selection from the collection. These top-selling success items come from a variety of industries, from fashion and accessories to handicrafts, industrial products and packaging design. Some set new standards in innovation, while others successfully occupy unexpected niches. What they have in common is a strong focus on design.

All sample products are accompanied by sketches and models. In this way, the entire development process can be traced from the original idea to the finished product. This creates awareness for the added value of design in product development, as a driver for innovation and as a guarantee for economic success. Styrian Products are presented and promoted on social media throughout the year.