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Experience Economy
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Impulses & Projects
2021 marked the second year of the COVID-19 pandemic and thus the number of visitors remained at a low level. However, the year did see one new opening: Neuroth moved to Lebring, completely reworking its experience tour in the process.
Experience Economy provides in-depth, exciting insights into top Styrian companies, and raises awareness for regional added value, innovation and jobs – also in so-called “system-relevant” essential sectors. The tours are subject to high quality standards and are audited regularly as to whether they meet these requirements.
Within the project, Creative Industries Styria acts as a contact and service point for the companies. Since hardly any tours were able to take place, awareness-raising efforts shifted online. Clips for use on social media platforms were designed to spotlight Styrian companies and bring their services to the fore. A total of 180,000 people visited the experience tours in 2021 – a satisfactory turnout with an increase of 10% compared to the previous year.
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