Design Transfer

Design Transfer is one of the flagship projects of Creative Industries Styria, bridging the gap between creative professionals and moder n companies of the traditional economy. Consultations, recommendations and mediations by service providers from the creative sector are in high demand.

The Design Transfer project connects creative professionals and more traditional companies, giving them all a significant advantage as they integrate design and unlock their full potential, acquiring new customer bases and improving their positioning on the market. To this end, Creative Industries Styria works together with the respective companies and develops individual Design Transfer guidelines.

The multi-stage process is designed to specifically filter out which services are needed in order to optimize strategic decision-making and achieve company goals. Design is the ace in the hole: A holistic concept that helps to highlight new perspectives on classic design processes and thus to ensure long-term corporate success.

Design Transfer by Creative Industries

Styria follows a three-stage consulting model that identifies essential services for individual companies as part of a Design Transfer road map.

The CIS Design Support, stage 1, represents the initial consultation with the company. During the Design Check, the current status in terms of design is examined, with strategy workshops using methods such as “design thinking” to evaluate creative potential.

In the second stage, the company then looks for suitable designers with the CIS Design Connect together with Creative Industries Styria, sending out calls and holding competitions to create real

Impulses & Projects products and services. Creative Industries Styria’s network plays an important role in this. Finally, the results are presented during stage 3, CIS Design Display.

Austrian Design Talks at Schloss Hollenegg 2022

The Austrian Design Talks at Schloss Hollenegg for Design on June 28 and 29 used nine selected pairings to show how successful cooperation between design and business works. What the best practice examples had in common: Design played a key role as a success factor. The examples showed why good design is more than just innovation and aesthetics.

The talks took a look at the people and companies behind the products and services, told their story and provided insights into their creative process. The range of products and services included the development of furniture, vehicles and medical equipment as well as guide systems and interior design. As diverse as a design process can be, it always remains a decisive success factor.

David Eibel, CEO of quismo GmbH, and the designer duo Thomas Perz and Petrus Gartler developed Quismo, a product to help with quitting smoking. In collaboration with WEI SRAUM Designforum Tirol, the Verkehrsverbund Tirol (VVT, the Tyrolian transportation authority) decided in 2021 that it was time for a new vehicle design. The result was a new design for the entire vehicle fleet. The BMW Group, together with Weitzer Woodsolutions, committed to the return of the high-tech lightweight material wood in structural vehicle construction. The Austrian mineral water producer Vöslauer teamed up with Dottings industrial design office to redesign the return crates for recycled glass. Crafted Collection is the result of a fruitful cooperation between the upholstered furniture manufacturer JOKA and the solid wood carpentry TREWIT

Impulses & Projects

based on a design by MARCH GUT. At the request of the St Barbara Gottesacker Foundation, information designer Veronika Egger together with architect and designer Christel Helene Schmidt designed a new guide system for the Linz cemetery. The project Breathe ilo allows tracking of the menstrual cycle through a combination of hardware and software. With the redesign of a former industrial building on the Campus V site in Dornbirn, Vorarlberg, the architecture firm NONA Architektinnen brought a hub for creative and innovative work to life. CogvisAI, the result of a collaboration between cogvis and industrial and product designer Christian Stanek, is revolutionizing the care for the elderly and sick.

WorkLets – Creative spaces for working and living

WorkLets are wooden seats that are set up outdoors – preferably at idyllic sites with a beautiful view – and that are intended to invite people to relax, to pause for a moment and to work. During the Design Month Graz, the WorkLet prototypes were on display in the inner courtyard of the Minoritenzentrum Graz.

Five design and architecture offices were invited to submit WorkLet concepts: AVA – Andrea Vattovani Architecture, KUESS Architektur, Perz+Gartler, the SelfSightSeeing Company and Simone Kovacs Interior Design. The WorkLets were implemented in cooperation with companies from the Holzcluster Steier mark. The timber used was sponsored by cooperation partner JAF Zengerer.

Design Battle

Every year during the Design Battle, a fixture of the Design Month Graz, product prototypes go from initial drafts to finished products within 24 hours, in cooperation with carpentry Josef Prödl. On May 19, 2022, four teams, consisting of professionals

Impulses & Projects from both design and other industries, gathered at the car pentry Josef Prödl to battle it out once again.

The task: create a bar table. The teams consisted of Birgit Lill (Klanglicht) & Bernhard Viereck (Viereck Architekten), Marion Wicher (Marion Wicher Architektur) & Peter Gaisr ucker (super unique Raum für Gestaltung), Nina Kuess (KUESS Architektur) & Sabrina Rieß (Brainsworld Agency), Heidemarie Kriz (KRIZH – Point of Sale Doctor) & Georg Mähring. Architect Nina Kuess (KUESS Architektur) and Sabrina Reiß (Brainsworld Agency) were able to convince the jury – consisting of Josef Prödl (car pentry Josef Prödl), Mike Fuisz (moodley design group), Io Tondolo & Itshe Petz (SelfSightSeeing Company), Sigrid Mayer (EIGENSINN –Veränderung RAUM geben) and Barbara Nußmüller (Creative Industries Styria) – with their concept and the audience with their design. Franz Peier (koch-art graz) and Inge Kahr (pastaria) provided the culinar y accompaniment to the Design Battle.

ZweckZwei

From leftovers to raw materials: Many production companies lack the resources to process their leftover materials in a meaningful way. This is where the ZweckZwei principle comes in, designed to create new value from what is seen as industrial waste. Karl Steinwender, Managing Director of ZweckZwei, approached Creative Industries Styria for support in the design and creation of new products.

The result was a pilot project for developing new products together with ZweckZwei and the SelfSightSeeing Company. On the weekend of February 11 to 13, 2022, a Design Camp took place in Trahütten to kick off the creative process. Designers specializing in the circular economy were invited to develop prototypes for new products. In the exhibition

Impulses & Projects

“ZweckZwei – Shift Circular Design”, the results of the workshop were on display during the Design Month Graz 2022.

New trophies for IWS research grants

The Institut für Wirtschafts- und Standor tentwicklung (IWS, Institute for Economic and Location Development) of WK Steiermark (Styrian Economic Chamber) approached Creative Industries Styria to redesign their trophy for the research grant recipients. The redesign was handled by design studio Florian Blamberger. Creative Industries Styria accompanied the entire process. The trophies were presented at a gala on July 7, 2022.

Award of the State of Styria for Most Family-Friendly Businesses

Every two years, the State of Styria (A12) awards a prize for the most family-friendly businesses in Styria in 5 categories: small businesses, medium- sized businesses, large businesses, non-profit organizations and companies/ institutions subject to public law. Already in 2021, Creative Industries Styria was responsible for managing the Award of the State of Styria.

In March 2022, Barbara Eibinger-Miedl, the Member of the Government of Styria responsible for Economic Affairs, handed over the trophies to the winners in four categories, accompanied by videos. The top three companies nominated for the State Prize for Family and Career in each category received their deserved awards in Vienna on June 21, 2022. AVL List GmbH received 2nd place in the category “Private Companies with over 101 employees” as well as 1st place in the special prize category “Family-Friendly Employer Branding in Digital Recruiting and Personnel Marketing”. Hartinger Consulting achieved 3rd place in the special prize category.