Awareness & Location

The strategy for the Austrian creative economy sets ambitious goals for the Styrian state government to strengthen the importance of the creative sector and raise awareness among the population.

In order to achieve these goals in the long term, Creative Industries Styria works at the interface between traditional and creative industries in order to bundle synergies and promote innovation and creativity.

Many steps must be taken until an idea can become a finished product or service. Integrating design as process-based thinking creates noticeable added value for the product or service, which is reflected in new target groups, innovative technologies or new synergies between companies, sectors and larger players.

Design and creativity plays an important role in the creative process as the “missing link” between the initial idea and marketing, between innovation and product, between strategy and service.

Creative Industries Styria is a proven and experienced partner in this regard: it brings traditional and creative companies together and helps to open up new markets.

Awareness & Location