Experience Economy

In 2022, the number of Experience Economy bookings increased once again. With Martin Auer, a new company was added to the repertoire.

Experience Economy provides in-depth, exciting insights into top Styrian companies, and raises awareness for regional added value, innovation and jobs – also in so-called “system-relevant” essential sectors. The tours are subject to high quality standards and are audited regularly as to whether they meet these requirements. Regular clips on social media platforms, advertisements and project presentations put the spotlight on Styrian companies and bring their services to the fore. This creates awareness, respect and appreciation for services and products provided by the local economy, for the employees, for Styria as a business location and for the broader public. Creative Industries Styria acts as the controlling project manager.

Martin Auer is the newest addition to the initiative and opened his studio in Graz St. Peter in 2022, including a brand-new experience tour through the baking studio. On June 24, the company received the Experience Economy seal of quality, making it the 51 company to join the program.

Visitor numbers developed very positively in 2022 – around 310,000 people took an experience tour. All tours are also integrated in the Science Garden, a STEM initiative of the Federation of Austrian Industry.