Insights for Influencers
2013 Influencer Pitching Guide
STYLE EDITION Amongst their peers and readers, these influencers are considered authority figures in their space. Cision and H&M have selected 10 style influencers who have high social currency and publish their work to a variety of platforms and recognized outlets. Evaluated on 10 criteria points, these trendsetters are helping to shape the Canadian style landscape.
WATCH JAY ON YOUTUBE Imagery courtesy of YouTube
J
AY STRUT
Globetrotter Jay Strut writes about his extensive personal adventures with fashion luxury labels, technology and music. His personal approach at events in Toronto, New York, Paris, Miami and Stockholm (to name a few) has earned him significant face time with a variety of fashion notables, including Donatella Versace, Michael Kors and Elie Saab. His followers include DKNY, Dolce & Gabbana and British fashion magazine POP and has worked with the Michael Kors, HP, Google+, Sony, Diesel and French Connection brands. Jay’s story as a leading fashion blogger has been featured in Marketing, Flare, New York magazine, Elle Canada and Toronto Life.
SECTORS OF INFLUENCE Fashion
Music
Technology
Lifestyle
CHANNELS OF INFLUENCE jaystrut.com Google+ 627,000 followers Instagram 20,000+ followers
POSTING FREQUENCY Daily CONTACT THIS INFLUENCER jay@jaystrut.com
M
WATCH MICHELLE ON YOUTUBE Imagery courtesy of YouTube
ICHELLE VILLETT
Former beauty editor at Elle Canada and The Look, Michelle Villett is the founder of beautyeditor. Michelle also contributes to a variety of leading Canadian women’s fashion and beauty publications, and she has been a featured guest on CosmoTV, Canada AM and Breakfast Television. Michelle’s outlet combines the professionalism and expertise of a national magazine editor with the warmth and conversational tone of a trusted friend. Her editorial lineup mixes service journalism, beauty advice and how-to information with product reviews, photo galleries and videos showcasing beauty techniques. Michelle has partnered with Procter & Gamble, L’Oréal, Coty, Unilever, Beiersdorf, Kimberley-Clark, Hudson’s Bay, Clarins and Shoppers Drug Mart. SECTORS OF INFLUENCE
CHANNELS OF INFLUENCE
Beauty
beautyeditor.ca Twitter 7,300+ followers Facebook 3,000+ likes
Health
Lifestyle
POSTING FREQUENCY Daily CONTACT THIS INFLUENCER beautyeditor.ca/contact-us/
B
WATCH THE BECKERMANS ON YOUTUBE Imagery courtesy of YouTube
ECKERMAN
The Beckerman sisters — twins Caillianne and Samantha, and younger sister Chloe — are the creators of Beckerman, a highly personal clothing line that reflects their collective passions for form, fabric and fun. The Beckerman line was launched upon the twin’s graduation from the Fashion Institute of New York when their thesis collection was purchased (in its entirety) by a Japanese department store. In addition to fashion design, the three sisters contribute to a richly illustrated daily blog, Beckerman Bite Plate, that explores and analyses style as a creative mix of current and vintage clothing and accessories. The Beckermans have collaborated with Hudson’s Bay, H&M, Juicy Couture, Nine West and Bulgari, and they have been featured fashion experts on eTalk. SECTORS OF INFLUENCE Fashion Lifestyle
CHANNELS OF INFLUENCE beckermans.com beckermanbiteplate.blogspot.ca Instagram 90,000+ followers Twitter 2,900+ followers
POSTING FREQUENCY Daily CONTACT THIS INFLUENCER beckermanblog@gmail.com
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Disclaimer: Some influencer details are only available through CisionPoint. ©2013 Cision Canada Inc.