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CITE is now ITE Canada
Following approval of the Strategic Communications Implementation Plan by the Board of Directors, it was announced on September 26, 2022 that CITE would be changing our name to ITE Canada.
Our website and email addresses have changed from cite7.org to itecanada.org. Please update your bookmarks and contact lists. This is the first of several exciting changes to come over the next year.
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One of the key actions of our 2020-2024 Strategic Plan was the development of a Strategic Communications & Implementation Plan. Now complete and approved by our Board, the Implementation Plan (see below) identifies priority strategies and actions for the organization to undertake from 2022 to 2023. Our name change will be followed by a refresh of our graphic brand and website to better serve our community.
While we will be doing business as ITE Canada, our legal name remains Canadian Institute of Transportation Engineers / Institut canadien des ingénieurs en transports – a Canadian not-for-profit corporation.
Our mission—to provide the Canadian transportation community opportunities to learn, connect, contribute and grow to best meet the needs for safe and healthy mobility in Canada—remains central to the organization as we grow and evolve.
We thank you for your involvement in our community and support of ITE Canada in this time of transition!
Strategic Communications Implementation Plan
September 2022 to December 2023
Informed by robust research and engagement with members, nonmembers, and ITE/CITE leadership to support our strategic goals:
Attracting members who represent the transportation community. Providing opportunities for all our members to learn, connect, contribute, and grow. Providing products and services that strengthen and advance the transportation community. Sustaining a thriving organization and a strong sense of community.
Strategies & Actions
STRATEGY #1
Embrace the concept of OneITE through recognition and consistent use of the parent brand while showcasing the unique flavor of the District, Section, and Student Chapters with guided sub brands.
ACTIONS
a. Rename of CITE to ITE Canada b. Outline brand architecture and develop logo designs for ITE Canada, Sections and Student Chapters c. Design unique digital graphic elements for ITE
Canada, Sections, and Student Chapters
STRATEGY #2
Develop a website that is structured by what members most value and designed to be accessible and representative of the diversity within the industry and Canada as a whole.
ACTIONS
a. Outline website criteria and obtain proposals b. Create ITE Canada website and phase in Section and Student Chapter microsites
STRATEGY #3
Use advanced social media account features to connect Sections and Student Chapters and leverage the ability to organize content and target audiences based on key topic areas.
ACTIONS
a. Make ITE Canada LinkedIn the parent account with Section and
Student Chapter affiliates b. Create ITE Canada showcase pages
c. Foster engagement by leveraging the content in
“Transportation Talk” d. Add Instagram to the mix
STRATEGY #4
Continue to listen and learn from ITE, Districts, Sections, and Student Chapters - weave in, tweak, and expand communications efforts as appropriate to stay fresh and provide value to volunteers and members.
ACTIONS
a. Update/document ITE Canada’s role in relation to supporting
Sections and Student Chapters b. Develop and share ITE Canada
Brand Style Guide c. Develop and share ITE Canada
Social Media Guidelines d. Create a password-protected intranet on the ITE Canada website to support Sections and Student Chapters e. Produce bi-weekly
“Transportation Talk” e-news to share ITE, ITE Canada, Section, and Student Chapter timely topics and upcoming events
